According to the Census Bureau, Millennials are expected to surpass Boomers as the largest living population. But aside from the sheer size of our generation, our behaviors, attitudes and expectations are different than those of any previous generation, sometimes drastically so. Millennials will fundamentally change the landscape of the business world, and no industry is safe from disruption.
The following presentation is a narrative on our generation, backed by research and data, with implications for every sector and industry. Millennials are rethinking and reshaping the world. Here's what you need to know.
14. 14
KEEP UP WITH
THE NEWS85%American Press Institute and the Associated Press-NORC Center for Public Affairs Research, “How Millennials Get News” 2015
15. 15 Source: Center for Research and Information on Civic Learning and Engagement at Tufts University
CIVICALLY
ENGAGED
49%VOTED IN 2012
16. 16 Source: Boston Consulting Group “How Millennials Are Transforming Marketing” 2013
OPTIMISTIC
ABOUT THE
FUTURE 69%
17. 17 Source: The Intelligence Group, September 2012 & Deloitte 2014 Millennial Survey
HUNGRY TO
MAKE AN
IMPACT
56% WOULD TAKE PAY
CUT TO WORK FOR
POSITIVE CHANGE
63% DONATE
TO CHARITIES
43% VOLUNTEER
ACTIVELY
21. 21 Source: The Intelligence Group, September 2012 & Deloitte 2014 Millennial Survey
CASH
HOARDERS
MILLENNIALS
KEEP 52% OF
SAVINGS IN CASH
OTHER AGE GROUPS
KEEP 23% OF
SAVINGS IN CASH