Social Media Trumps

Blogs Wikis

Cost 3 Cost 3
Learning Curve 5 Learning Curve 5
Knowledge Sharing 7 Knowledge Sharing 5
Technical 4 Technical 5
Encourages Participation 3 Encourages Participation 7
Blog (also known as a web log) is an
Wikis are web pages which anyone can
online journal reflecting the thoughts and
edit. This means that any visitor to the wiki
activities of a community member on a web
can change, update and add to its content
page. This form of web publishing has
if they desire. Wikis are good for using
become an established communications
other people's knowledge and experience
tool, and is simple to create and use.
to help develop an idea or a piece of work.

Forums Social Bookmarking

Cost 2
Learning Curve 2 Cost 1
Knowledge Sharing 8 Learning Curve 2
Technical 2 Knowledge Sharing 6
Encourages Participation 7 Technical 3
Encourages Participation 3
Forums - are great for having discussions
with other members of your community. Social bookmarking is a method for
They are probably the easiest way for new Internet users to organize, store, manage
members to get involved too. An example and search for bookmarks of resources
of a forum post might be to draw online. Unlike file sharing, the resources
community members to a certain document themselves aren't shared, merely
or news item, and ask for everyone's views bookmarks that reference them.
on the subject.

Wikis Blogs
+ Allows you to post content in a variety of
media + Websites which anyone can edit

+ Single user or group blogs + Great for collaboration

+ Conversation through Comments

- Corporate messages - Monitor for vandalism

- Reputational risk - Needs clear instructions for participation

Social Boomarking Forums
+ Quick way to share knowledge and + Threaded conversations
resources
+ Easy to understand
+ Find other related information and people
through tagging

- Needs managing - Need moderation and facilitation

- Some compromise on privacy - Responses maybe taken as FACT

Video Sharing Social Networks

Cost 2 Cost 2

Video-sharing website allow users to Social Networks are websites that
upload, share, and view videos provides a virtual community for people
interested in a particular subject or just to
The technology display a wide variety of "hang out" together. Members create their
user-generated video content, including own online "profile" with biographical data,
movie clips, TV clips, and music videos, as pictures, likes, dislikes and any other
well as amateur content such as video information they choose to post. They
blogging and short original videos. communicate with each other by voice,
chat, instant message, videoconference
and blogs.

Photo Sharing Customised Search

Cost 3
Photo Sharing websites allow the
publishing or transfer of a user's digital Customised Search allows users to
photos online, thus enabling the user to customize the search engine that is built
share them with others (whether publicly or using core search technology. In creating
privately). This functionality is provided your own Custom Search Engine you can
through both websites and applications that prioritise or restrict search results based on
facilitate the upload and display of images. specific Web sites and pages you specify.

Social Networks Video
+ Connect people to people through + Great way to get a message across
common interests
+ Managers may prefer talking to camera
+ Can be cheap to set up than other mediums

- Encroaching into personal spaces?
- Access and accessibility
- Needs to be managed
- Cost and technical skills

Customised Search Photo Sharing
+ Makes it easier to find material + Pictures tell a thousand words

+ Instantly useful + Records events in a real way

+ Connect with others through photos

- Some web design experience may be - Some compromise on privacy
needed
- Reputational risk
- Requires management and maintenance

RSS Aggregation Podcasts

Cost 1 Cost 7

Podcasts are a pre-recorded audio
RSS (most commonly expanded as Really program that's posted to a website and is
Simple Syndication) is a family of web made available for download so people can
feed formats used to publish frequently listen to them on personal computers or
updated works—such as blog entries, mobile devices.
news headlines, audio, and video—in a .
standardized format.

RSS feeds can be read using software
called an "RSS reader", "feed reader", or
"aggregator", which can be web-based,
desktop-based, or mobile-device-based.

Life Streaming Online Office

Cost 4
Learning Curve 5
Cost 1
Knowledge Sharing 7
Learning Curve 5
Technical 7
Knowledge Sharing 7
Technical 7
Encourages Participation 7 Online Office is a type of office suite e.g.
similar to word , Excel, PowerPoint etc,
Lifestreaming, is "an online record of a offered by websites in the form of software
person's daily activities, either via direct as a service. They can be accessed online
video feed or via aggregating the person's from any Internet-enabled device running
online content such as blog posts, social any operating system. This allows people
network updates, and online photos. to work together and at any time, thereby
leading to web-based collaboration and
virtual teamwork.

Podcasts RSS Aggregation
+ Easy and cheap to produce + Saves time, bringing information and
people together
+ Portable (MP3 players)
+ Great knowledge sharing
+Similar concept to radio

- Needs broadband to download? - Not all websites have RSS feeds

- Requires some skill and confidence - Need to manage RSS feeds

Online Office Life Streaming
+ No version control problems +Quickly access your network

+ Common software platform +Ask questions, share
Information
+ No need for maintenance
+ All your ‘stuff’ in one place

- Need to be online - Some compromise on privacy

- Requires broadband

Slide Hosting Internet Petitions

Cost 2
Cost 2 Learning Curve 5
Learning Curve 5 Knowledge Sharing 2
Knowledge Sharing 8 Technical 5
Technical 5 Encourages Participation 8
An Internet petition is a form of petition
A slide hosting service is a website that posted on a website. Visitors to the website
allows users to upload, view, comment, in question can add their email addresses
and share slideshows created with or names, and after enough "signatures"
presentation programs. have been collected, the resulting letter
may be delivered to the subject of the
petition, usually via e-mail.

Web-Based Project Management VOIP & Video Calls

Cost 6
Web based project management
software is the collection of programs,
VoIP is a technology that allows telephone
processes and information that is used to
calls to be made over computer networks
manage various phases of a project and
like the Internet. VoIP converts analog
that is accessible on the Internet. Project
voice signals into digital data packets and
management entails processes such as
supports real-time, two-way transmission of
scheduling, calculating a critical path,
building timelines, creating task lists, conversations using Internet Protocol (IP).
managing resources, controlling
documents and providing audit trails.

Internet Petitions Slide Hosting
+ Quickly spread the word + Easy way to share stories

+ Easy for others to use +Embeddable in blogs, etc

- Tricky to get set up - Understanding the technology

- Can be unrepresentative - Access and accessibility

VOIP & Video Calls Web-based Project Management
+ Collaborate on projects regardless of
+ Cheap way of holding long distance calls
geography
+ Conference calls made easy
+ To-do lists, discussion areas and
document sharing
+ Can record for pod / video cast


- Requires a change in the way project
teams work

Training Surveys

Cost 9 Cost 8
Surveys are used to identify the level of
Training is an organised activity aimed at satisfaction with an existing product, event
imparting information and/or instructions to or group and to discover their express and
improve the recipient's performance or to hidden needs and expectations
help him or her attain a required level of
knowledge or skill.

Facilitated Workshops Events

Cost 9
Events are a gathering of individuals or
A facilitated workshop is a structured members of one or several organisations,
approach to ensure that a group of people for discussing matters of common interest.
can reach a predetermined objective in a
compressed timeframe, supported by an
impartial facilitator

Surveys Training
+ Stakeholders feel engaged + Training can help to bring people up-to-
speed with Web 2.0
+ On or offline surveys to identify people’s
views and concerns + Worldview, roles and platforms can be
explained

- Time, effort and cost
- Need to ensure representative sample
- Rapidly changing environment
- Results can be skewed

Events Facilitated Workshops
+ Great way to get large numbers of + Face to face meetings to demonstrate or
people together discuss

+ Good to build relationships

- Expensive and time consuming - Need to publicise well

- Time, effort and cost

Newsletter Open Co-design

Cost 3
Cost 2
Learning Curve 5
Learning Curve 3
Knowledge Sharing 3
Knowledge Sharing 4
Technical 5
Technical 3
Open Co-Design is a form of
Newsletters are a regularly distributed Crowdsourcing, whereby companies
publication generally about one main topic appeal to outside experts and Lead Users
that is of interest to its member. in order to co-design products.

Find Existing Groups Project Management

Cost 8
Cost 9
Learning Curve 6
Learning Curve 3
Knowledge Sharing 7
Knowledge Sharing 6
Technical 7
Technical 5

Finding Exisiting Groups can be of great Project management is the discipline of
benefit. Rather than starting from scratch planning, organising, securing and
you maybe able to tap into the group’s managing resources to bring about the
skills and experiences. Or they maybe successful completion of specific project
already maybe be working or have solved goals and objectives
the problem that needs resolving.

Open Co-Design Newsletter
+ Interested parties can shape strategy + Email, or through the post
which can benefit more than just your
organisation + Keeps everyone updated

+ New ideas, fresh insights

- Overhead in getting group together - Duplicated effort if using RSS

-Easy to get sidetracked - If printed – bad for the environment

Project Management Find Existing Groups
+ Manage new initiatives in a consistent + Discover who else is operating in a
way similar space

+ Develop processes to be shared and + Promote cooperation and idea sharing
improved

- Commitment of time and effort
- Different agenda’s
- Lack of flexibility
- Hard to find

Email Groups Microblogging

Cost 2 Cost 2
Email groups are a web-based discussion
Microblogging is a passive broadcast
group that lets people create a group
medium in the form of blogging. A
discussion with their own group e-mail
microblog differs from a traditional blog in
address.
that its content is typically much smaller, in
both actual size and aggregate file size. A
microblog entry could consist of nothing but
a short sentence fragment, an image or
embedded video.

Your Idea Your Idea

Cost Cost
Learning Curve Learning Curve
Knowledge Sharing Knowledge Sharing
Technical Technical
Encourages Participation Encourages Participation
With Web 2.0 and Social Media, anything With Web 2.0 and Social Media, anything
is possible! is possible!

Remember to assign realistic points value Remember to assign realistic points value

Microblogging Email Lists
+ Quick and easy messaging + Quick and easy way to have discussions

+ Quick status updates + People get messages straight to them

- Limited amount of text - Email is ‘work’

- Lots of noise! - Conversations can quickly fill your email
inbox

Your Idea Your Idea

Mindmapping Diagramming

Cost 3
Online Diagramming are visual
Mind maps are brainstorming diagrams collaboration platform used by project
based on a central idea or image, typically teams to communicate more effectively.
used to aid in organisation, problem solving With easy to use interface and Shared
and decision making. Mind maps use a Projects, everyone on your design,
non-linear graphical form that allows the development and business teams can
user to build an intuitive framework around collaborate on software designs,
the central idea. wireframes, business & strategy diagrams
easily.

Your Idea Whiteboarding

Cost 3
Learning Curve 5
Cost
Knowledge Sharing 5
Learning Curve
Geek Factor 6
Knowledge Sharing
Geek Factor
Encourages Participation Online whiteboards mirror physical
whiteboards used for presentations. They
With Web 2.0 and Social Media, anything facilitate different users to communicate
is possible! and interact with each other about any
subject using flexible tools of draw, write,
Remember to assign realistic points value paint, erase and delete These online
interactive whiteboards are used by a
number of people at the same time situated
in different locations..

Diagramming Mindmapping
+ Easy to create flow charts, organisation + Easy to use
charts and diagram drawings,
+ Simple to complex maps in very little time

- Can become very complex quickly - Not suited to progress tracking

- Difficult to expalin what the tools is until
they have tried it.

Whiteboarding Your Idea
+ enables you to converse with others
online and illustrate complex concepts in
real time, rather than having to scan, email
or fax drawings.

+can save time and eliminate confusion.

- "writing" on a whiteboard requires a bit of
practice.

Event Scheduling Screen Sharing

Cost 7
Learning Curve 6
Cost 5 Knowledge Sharing 5
Learning Curve 5 Technical 6
Knowledge Sharing 2 Encourages Participation 6
Technical 5
Encourages Participation 7 Screen sharing allows you to show
PowerPoint presentations, Word
Event Schedules are internet calendars documents, images and any other software
that lets you keep track of your own events running on your computer while remotely
and share your calendars with others. It's connected users see in real-time what you
the ideal tool for managing personal and see on your screen.
professional schedules

Web Conference File Sharing

Cost 6 Cost 3
File sharing is the public or private sharing
Web conferencing is used to conduct live of computer data or space in a network
meetings, training, or presentations via the with various levels of access privilege.
Internet. In a web conference, each While files can easily be shared outside a
participant sits at his or her own computer network (for example, simply by handing or
and is connected to other participants via mailing someone your file on a diskette),
the internet. the term file sharing almost always means
sharing files in a network, even if in a small
local area network.

Screen Sharing Event Scheduling
+ The ability to work remotely and allow + Allows you to share your schedule with
others to view what is on your screen other

+Access your calendar on the go

+Send invitations and track RSVPs

-Can have issues when syncing with your
- May be block in your organisation due to
outlook calandar
IT protocols

File Sharing Web Conference
+ Fully webbased and can retirive + Cost Effective
documents from any where with a web
connection + Online Conferences can be recorded for
later use.
+Allow versioning

- Can have limited storage - Sometime chosen as a the simple option

- IT may block these sites - Persons who participate in the call should
be disciplined and able to concentrate
intently on the discussion.

Inspired and adapted from the work of Beth Kanter and David Wilcox

Social Media Game http://socialmedia.wikispaces.com/Social+media+game

Social Media Trumps

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