Ericsson’s vision about the Networked Society presented at the Swedish American Life Science Summit 2012-08-23 in Stockholm.

1. On the brink of
a Networked Society
Mikael Eriksson Björling
Expert Consumer Behavior
Networked Society Evangelist
mikael.eriksson.bjorling@ericsson.com The Swedish American Life
@mikaeleb Science Summit 2012
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1

2. ERICSSON at a glance
180 Countries we
operate in
40% 900M
Of the world's mobile calls Subscribers in networks
are on Ericsson networks that we manage
30 000 2B
Number of patents Subscribers on Ericsson
supported networks
104 525 50%
Number of Of the world's smartphone
employees traffic is on Ericsson networks
226,9B SEK, Net sales
2011
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

3. ERICSSON position
MARKET LEADER IN MOBILE LEADER IN OPERATION AND BUSINESS
BROADBAND SUPPORT SYSTEMS
MARKET LEADER IN THE LARGEST MANAGED SERVICES
CONVERGED CORE COMMUNITY IN THE WORLD
MARKET LEADER IN NO 1 IN SATELLITE, CONTRIBUTION &
PACKET CORE & IP DISTRIBUTION, AND BROADCAST MARKETS
BACKHAUL
ST-ERICSSON - A WORLD LEADER IN DEVELOPMENT OF
WIRELESS PLATFORMS AND SEMICONDUCTORS
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 3

4. 21 years ago
GSM
Linus Torvald
Tim Berners Lee
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4

5. Today
2 B Internet 80% Population 5+ B Mobile
users coverage subscriptions
8 years of content E-readers 200.000 SMS
upload everyday surpassing book each second
sales
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5

6. Changing behavior
DIGITAL NATIVES CONNECTED 24/7
ACTIVE MOBILE
TIME & SPACE
COLLABORATIVE
INDEPENDENT
SHARING DIGITAL APPEARANCE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6

7. Changing business
PERSONAL EFFICIENCY MOBILE
GENERATION SHIFT PROPOSITION REACH
M-2-M NEW VALUE NETWORKS
NEW BUSINESS PROCESSES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7

8. trends affecting Industries
› Society rule-setters increasingly regarding ICT as vital for
progress
› Industries integrate ICT into core processes
› Dematerialization of information technology
› Increased transparency of business data across enterprises
› User interaction all over business processes
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8

9. Towards billions of connected devices
Mixed Signal
Nr of connected Platforms,
devices Micro Processors /
Embedded Controllers, Controllers…
Accelerometers, Temp/
Pressure/Flow, Sensors
Meters…
Medical device, Industrial
machinery....
Vehicles, Cargo
Containers, Tankers,
Trains, Off-Highway,
Supply Chain Assets…
Consumer Electronics
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9

10. New mindset
EMPOWERED EXPANDING ENABLING
INDIVIDUALS BUSINESS TECHNOLOGY
+ +
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10

11. On the brink of a
networked society
INSTALLATION DEPLOYMENT
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11

12. Fundamental digital infrastructure
MOBILITY
BROADBAND
CLOUD
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 12

13. Interaction logic
AUGMENTATION
OPEN SOURCE TRANSACTION
PRESENCE MOBILITY IDENTITY
BROADBAND
DATA LOCATION
CLOUD
INFORMATION ACTIVITY
CONTEXT PREFERENCES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 13

14. Interaction infrastructure
AUGMENTATION
OPEN SOURCE TRANSACTION
PRESENCE Mobility IDENTITY
INTERACTION
Broadband
DATA INFRASTRUCTURE LOCATION
Cloud
INFORMATION ACTIVITY
CONTEXT PREFERENCES
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 14

15. Activities in society
HEALTHCARE
SECURITY TRANSPORT
& SAFETY & LOGISTICS
EDUCATION INTERACTION UTILITIES
INFRASTRUCTURE
COMMERCE MEDIA
GOVERNMENT
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 15

16. Networked Society
INTERACTING
COLLABORATION INTEGRITY
HEALTHCARE
SECURITY TRANSPORT
& SAFETY & LOGISTICS
LEARNING EDUCATION INTERACTION UTILITIES TRUST
INFRASTRUCTURE
COMMERCE MEDIA
GOVERNMENT
SOCIALIZING COMPETENCE
INNOVATION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 16

17. Addressing global challenges
Think what if!
› CLIMATE, ENVIRONMENT
› AEGING POPULATION
› SCARCE RESORCES
– Water, Power, Raw material
› PUBLIC Sector
– Health, education, safety
› URBANIZATION
› POVETRY
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 17

18. Opportunities beyond imagination
INNOVATION
COLLABORATION GLOBAL CHALLENGES
HEALTHCARE
SECURITY TRANSPORT
& SAFETY & LOGISTICS
LEARNING EDUCATION INTERACTION UTILITIES OPENNESS
INFRASTRUCTURE
COMMERCE MEDIA
GOVERNMENT
SCALE TRANSFORMATION
INCLUSION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 18

19. Connected Container
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 19

20. Connected Container
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 20

21. Doctor in a box
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 21

22. Connected Medicine containers
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 22

23. Connected ambulance and Traffic
lights
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 23

24. “A vision is not just a picture of what could
be; it is an appeal to our better selves, a
call to become something more.”
Rosabeth Moss Kanter
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 24

25. Our Vision
In the networked society people, knowledge,
devices, and information are networked for the
growth of society, life and business
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 25