From Building a Marketplace to Building Teams
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Some principles and tricks I've learned about leading software teams from over five years of experience of growth at Etsy.
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From Building a Marketplace to Building Teams
- 1. From Building a Marketplace to Building Teams Mike Brittain VP Eng., Etsy @mikebrittain mikebrittain.com/talks
- 2. A. Do you consider yourself a manager, tech lead, team lead, leader, etc.? B. See yourself eventually transitioning into that leadership category?
- 3. C. “Hell no, you’ll take my editor away from me over my cold, dead body.”
- 4. 2010: Sr. Engineer -> Team Lead -> Eng. Mgr. 2011: Eng. Director: Core, Devtools, Perf, CI 2012: Eng. Director, Mobile 2014: VP, Eng.
- 5. Disinguished Eng. Principle Eng. Sr. Staff Eng. Staff Eng. Sr. Eng. Software Eng. (2) Software Eng. (1) VP Sr. Director Director Sr. Manager Manager
- 6. Leading a team is a distinct role from being a contributor on the team.
- 7. “We want you to be the director of technology. We want you to run the team. You’re in charge. And, of course, you’ll still be able to write code 75% of the time.”
- 8. Leadership is a role that requires 100% of your effort.
- 9. Hire the right people. Get them onto the right teams.* Create a sense of mission and purpose. Ruthlessly remove the blockers. Enable them to do what they are great at.
- 11. * Group development is almost entirely what your role is about as a leader.
- 13. Manage ambiguity. Create certainty.
- 14. Regularly scheduled Q&A time with the team. a.k.a., “Truths, Lies, and Rumors”
- 15. Additional topics Recruiting, Onboarding, 1:1s, etc.
- 16. Leadership is a lonely role only if you allow it to be.
- 17. Build your cohort of fellow leaders.
- 18. Not just personnel managers, and not just those within your own company. Build your cohort of fellow leaders.
- 19. Build your cohort of fellow leaders. Not just personnel managers, and not just those within your own company. Be explicit about when a conversation is to be held in confidence.
- 20. Leaders think about how the team will work in the future.
- 21. Running good meetings is a topic unto itself.
- 22. Allow your meetings to expire.
- 23. Allow your meetings to expire.
- 24. You (w|d)on’t have time to know everything that is going on in the team. Where you expend effort and attention must change as the team grows and the company grows.
- 26. Put yourself out of a job.
- 27. Go on a long vacation. Prepare your team (over time). Assign temporary* delegates for everything. Turn off your email. Spend time thinking about how the team is performing.
- 28. Assign temporary* delegates for everything. “Hey, Bob. I heard from the team that you’re doing an excellent job taking care of X, Y, Z. I’d like you to be in charge of these full-time. We’ll announce that to the team in this week’s All-Hands.”
- 29. Put yourself out of a job.* * WARNING: May not be appropriate outside of growth-stage companies.
- 30. You’ll ship less frequently when you’re a leader.
- 31. “It’s impossible to get any ‘real work’ done during the day.”
- 33. Take some credit for yourself. (You know, from time to time…)
- 34. Thank you! Mike Brittain VP Eng., Etsy @mikebrittain mikebrittain.com/talks