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{project name} design studio
Today’s Goal
1. Get everyone on the same page on what we want to build
2. Generate a bunch of ideas on how it will work
3. Refine those ideas to end up with a handful of awesome ones
The {Project}
A brief paragraph describing the project and why it is important
for your customers and business objectives.
 Key feature 1
 Key feature 2
 Key feature 3
 Key feature 4
 Key feature 5
Meet {Primary Persona}
 Age
 Occupation
 Workplace
 Location
 Technology Use
 Mobile Technology Use
 Social Media Use
Photo by Kevin Dooley
Meet {Primary Persona}
Describe how the persona came to use this
product/feature.
Photo by Kevin Dooley
User Story
1. Describe a typical scenario how the persona interacts with
this project/product/feature.
2. Include each step of the process.
3. If the actions are short, go through a couple different ones.
4. This should represent what most users would do.
Invent a {project} that {persona} would love using.
Iterate
Sketch
PresentCritique
Revise
Sketch: Quantity, not quality
• Show examples of the fidelity of sketches you expect.
• Demonstrate basic techniques for those with little sketching
experience.
• How many sketches should they do?
• How long do they have?
Present: Show off your good ideas
• Explain criteria of what to post. Everything? Only best ideas?
• What should they talk about when presenting?
• How long should they present each idea?
Critique: What you like, what to tweak
• Explain how to critique ideas.
• 1-2 ideas you like / want to steal? 1-2 thoughts that would make
an idea better?
• How long do they have to critique?
Revise: Consider feedback and steal
ideas
• How to know what to revise.
• How long do they have?
Iterate
Sketch
PresentCritique
Revise
{Primary Persona}
 Reiterate the characteristics here.
User Story
1. Reiterate the user story here.
Reiterate the goal here.

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Design studio for {Project} serving {Primary Persona

  • 2. Today’s Goal 1. Get everyone on the same page on what we want to build 2. Generate a bunch of ideas on how it will work 3. Refine those ideas to end up with a handful of awesome ones
  • 3. The {Project} A brief paragraph describing the project and why it is important for your customers and business objectives.  Key feature 1  Key feature 2  Key feature 3  Key feature 4  Key feature 5
  • 4. Meet {Primary Persona}  Age  Occupation  Workplace  Location  Technology Use  Mobile Technology Use  Social Media Use Photo by Kevin Dooley
  • 5. Meet {Primary Persona} Describe how the persona came to use this product/feature. Photo by Kevin Dooley
  • 6. User Story 1. Describe a typical scenario how the persona interacts with this project/product/feature. 2. Include each step of the process. 3. If the actions are short, go through a couple different ones. 4. This should represent what most users would do. Invent a {project} that {persona} would love using.
  • 8. Sketch: Quantity, not quality • Show examples of the fidelity of sketches you expect. • Demonstrate basic techniques for those with little sketching experience. • How many sketches should they do? • How long do they have?
  • 9. Present: Show off your good ideas • Explain criteria of what to post. Everything? Only best ideas? • What should they talk about when presenting? • How long should they present each idea?
  • 10. Critique: What you like, what to tweak • Explain how to critique ideas. • 1-2 ideas you like / want to steal? 1-2 thoughts that would make an idea better? • How long do they have to critique?
  • 11. Revise: Consider feedback and steal ideas • How to know what to revise. • How long do they have?
  • 13. {Primary Persona}  Reiterate the characteristics here. User Story 1. Reiterate the user story here. Reiterate the goal here.