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Mikkel og Martin ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Del 1 Hv-ord
Hvad? ,[object Object],[object Object],[object Object]
Hvor? Casestudier ved to installationer ,[object Object],[object Object]
Med hvad? Alt kommunikerer... Tre i én - Tre teoretiske perspektiver Brugerdreven Innovation Kommunikaton som brobygger
Alt kommunikerer – du kan ikke, ikke kommunikere  (Paul Watzlavick) ,[object Object]
Bridging the Gap – At kommunikere er at bygge broer
Brugerdreven innovation ,[object Object],[object Object]
Hvordan? ,[object Object],[object Object],[object Object]
Roskilde Festivals kontekst ,[object Object],[object Object],[object Object],[object Object]
Del 2 Installationer
Succes på flere niveauer ,[object Object],[object Object],[object Object]
SwingScape - Gyngeinstallation ,[object Object],[object Object]
Sjov idé, giver RF kant  ,[object Object],[object Object]
Et  helle ,[object Object],[object Object]
Uklar idé ,[object Object]
Inkluderende? ,[object Object]
Swingscape -   Konklusioner ,[object Object],[object Object],[object Object]
PoseExpose ,[object Object],[object Object]
Fællesskab - Individuel i det kollektive – Interaktion ,[object Object]
Edgy, aktiverende, kreativ ,[object Object],[object Object],[object Object]
Kontekst - Placering ,[object Object],[object Object]
Ambitiøs - RF vil brugeren noget ,[object Object]
PoseExpose - Konklusioner ,[object Object],[object Object],[object Object],[object Object]
Generelle points fra RF observationer og interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]
Del 3 Højtflyvende tanker og lavpraktiske ideer
Kommunikationsværdi for RF ,[object Object],[object Object],[object Object]
Kommunikationsværdi for RF ,[object Object],[object Object],[object Object],[object Object]
Det I skal tage med jer ,[object Object],[object Object],[object Object]
Hvad har vi fundet ud af? ,[object Object]

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Roskilde Festival Presentation

Notes de l'éditeur

  1. Når RF sætter fokus på samfundets problemer– Festival i en højere sags tjeneste? Når gæsterne ikke må tage vand med ind på festivalpladsen, endagsbilletter etc. – fra deltagere til kunder? RF er den femte største by i DK i en uge – beskrives ofte som utopia, frihedsættende, et andet sted! Folk flipper ud – adfærd, tøjstil etc.
  2. RFs deltagere har vidt forskellige opfattelser af, hvad RF er og skal være Vidt forskellige forståelser og krav til RFs rum Vidt forskellige forståelser af, hvordan RF skal se ud og opleves … .deltagerne bridger nemlig gap´et ud fra vidt forskellige ståsteder - ud fra modtagers hverdagsliv, sociale netværk og erfaring  vi må observere og tale med brugerne af RFs rum
  3. Hvad har vi kigget efter? Hvordan bliver installationerne brugt? Hvilken form for interaktion skaber de? Hvilken betydning/indvirkning har installationerne – og de mennesker, der benytter dem - på Roskilde Festivalens rum?
  4. Festivalbrugeren er åben overfor nye og anderledes indtryk. Festivalbrugeren vil gerne lege, udfordres og interagere. Der er en bredere accept af andres og egen opførsel i festivalrummet.
  5. - kø, se på dem der prøver forlystelsen, prøve, ned igen (funktion og forlystelse)
  6. Tvinger brugeren til at forholde sig til kunsten More than music – opbrud mellem transport fra a og b, intervenerer  prikker til os  funktionalitet >< oplevelse/refleksion Summen af kunst, meraktiviteter  Åbner små rum i rummet  lille rum, hvor der bliver leget med den sociale interaktion/ ændrer de sociale regler for adfærd  åndehul Sanseindtryk  ureflekteret ved observation, spørge ind  refleksion Interventionskunst  engagerer med Hverdagselementer (gynger og spejle) sat i ny kontekst. Skubber til beskueren, vil beskueren noget . Rammer i maven og i hjernen på samme tid . Kommunikerer at det her rum vil brugeren noget. Alene det at der ligger inst. Kommunikerer Roskildes værdier – interaktion, fællesskab, sjov, stillingtagen, inklusion, oplevelse, deltagelse (mange måder at deltage på) Pose expose – kommunikerer det tilfældige møde, forholder sig Roskildes dagsorden, men bryder alligevel med den.
  7. En af styrkerne ved interventionskunsten er, at den ikke giver nogen svar. Den fortæller og formaner ikke, men søger at interagere med modtagerne og lægger op til en dialog med afsenderen.  Ved at spille på helt andre parametre end traditionelle kommunikationsmedier har interventionskunsten potentiale til at nå brede grupper af mennesker, kræve deres opmærksomhed og på samme tid invitere modtagerne til at engagere sig. overraskende, skæve sammenstillinger af vante begreber og kulturelle forståelser afmonterer interventionskunsten vaneprægede forståelser. Den underliggør det velkendte. Den skaber nye konstellationer, der skubber til vores gængse hverdagsforståelser og overrasker os Folk vil gerne interagere, være medskabende (undersøgelse) Giv brugerne noget de kan interagere med