5. 54% Europeans willing to rent
TO others
44% Europeans willing to lease
FROM others
A European “Crowd Sharing”
Tipping Point?
Source: 2014 Nielsen Global Sharing Economy Study
People are more social –whther they’re saddled by debt, a younger generation, or just realizing that owning products isn’t as efficient.
As a result, there’s a movement towards conscious consumers to get what they need beyond owning it.
It means that: Access is more important than ownership
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Photo credit required to: Thomas La Mela Shutterstock.com
To complete this cycle, those newly created crowd products flow back into the process, starting over again.
This means that the startups who participate in this, will have an advantage over those that don’t.
Savvy companies will do one. But superior companies will do all.