This document discusses using crowdsourcing to engage citizens in shaping cities. It describes several projects in Dundee, Scotland that harnessed citizens' ideas, including We Dundee which enabled 4,000 people to share ideas to shape the city's future. We Dundee developed a model for co-designing cultural activities and engaged the community through an online platform. The document also outlines other global cities that are using crowdsourcing tools to gather citizens' ideas and turn them into action, arguing that smarter use of technology and engaged digital citizens can create new ways to experience cities.

1. PEOPLE POWERED PROGRESS:
CROWDING THE CITY TOGETHER
!
!
GILLIAN EASSON - CREATIVE DUNDEE - @GILLIANEASSON

2. DESIGNING
INNOVATIVE
CONNECTIONS
!
PEOPLE AND
OPPORTUNITIES
BETWEEN

3. DUNDEE
bit.ly/BESTDND

4. PASSIONATE - EMPOWERED - ENABLED
SCOTLAND - DEMOCRATIC ENGAGEMENT

5. CREATIVE DUNDEE: AN OPEN PLATFORM TO AMPLIFY
THE CITY’S CREATIVE PULSE.
creativedundee.com

6. IncorpoRATED - A CROWDSOURCED CREATIVE CITY GUIDE:
BUILT COMMUNITY, TRUST, REPUTATION AND FUTURE POTENTIAL.

7. PECHA KUCHA NIGHT DUNDEE - THE 300 PEOPLE AUDIENCE
CROWDSOURCE SPEAKERS, COMMUNITIES BRING THEIR
TRIBES. VIDEOS CREATE INTERNATIONAL SHARING.

8. WE DUNDEE
!
A CROWD PLATFORM WHICH
ENABLED 4,000 PEOPLE TO
SHARE THEIR IDEAS TO
SHAPE DUNDEE’S FUTURE.
IT AIMED TO:
!
• REMIND PEOPLE WHAT AN
INCREDIBLE CITY DUNDEE IS.
!
• DEVELOP A MODEL FOR
CO-DESIGNING FUTURE
CULTURAL ACTIVITIES.
!
PARTNERSHIP: LOCAL AUTHORITY.
DESIGNED BY FLEET COLLECTIVE.
MANAGED / DELIVERED BY
CREATIVE DUNDEE.

10. WHAT SURPRISES YOU ABOUT THE CITY?

11. WHAT WOULD YOU LOVE TO SEE
HAPPEN IN DUNDEE IN 2017?

13. WHAT THE
PUBLIC
WANTED

16. ONLINE STATS
!
OVER 3 MONTHS. 3,847 CONTRIBUTORS.
79,790 VISITS. 4 MINS AVERAGE VISIT.
1,319 CITIES.
SOCIAL MEDIA: FB: 2,765. Twitter: 2,566.
WE DUNDEE IMPACTS
!
• PRIDE + ENGAGED COMMUNITY
• POSITIVE CITY MESSAGING
• HYPER LOCAL + INTERNATIONAL REACH
• ONLINE LEGACY
• MODEL OF OPEN INNOVATION
• POSITIVE MEDIA AND PRESS
• IDEAS TAKEN FORWARD

17. WHY WE DUNDEE WORKED:
!
!
TRUST RELIED ON STRENGTHS OF EACH
PARTNER.
!
DESIGN STRONG DESIGN AND USER
INTERFACE.
!
AUTHENTICITY TRANSPARENT, VISIBLE, CLEAR
BENEFITS, OPEN PROCESS.
!
OWNERSHIP THE COMMUNITY ‘OWNED’ WE DUNDEE.
!
STORY KEY. INTENSIVE ONLINE ACTIVITY,
ONE VOICE TO KEEP CONSISTENCY.

18. Share Square:
video - bit.ly/share_square
web - www.sharesqua.re

21. DUNDEE AMBASSADOR
Andrew Bachelor, aged 13, the city's
first young ambassador and founder of
Facebook channel, Dundee: A City of
Culture, said: "Dundee is a city
everyone should love. What I love
about the city is the Waterfront, it has a
good view and a great atmosphere, it's
really impressive at night. I also love
going to The Law with my family. I'm
honoured to be a city ambassador and
will continue to post things on my
Facebook channel about Dundee."

22. BETTER REYKAVIK
citizens.is
GLOBALLY, CITIES ARE USING CROWDSOURCING IDEATION
TOOLS TO HARNESS CITIZENS IDEAS INTO ACTION…
CHANGE BY US
nyc.changeby.us
synAthina
synathina.gr
LET THERE BE COLOR
colorpluscity.com

23. THE FUTURE: CROWDSOURCING IN CITIES
!
SMART TECH
REAL TIME, TAGS, TRACTION - RESPONSIVE, CAPTURES BUZZ.
!
+
!
SMARTER CITIZENS
DIGITAL ACTIVISTS WITH PASSION AND EQUIPMENT.
CITIZEN UP, NOT TECH/GOVT DOWN.
!
=
!
NEW WAYS TO EXPERIENCE CITIES
NEW TAILORED URBAN PERSPECTIVES, AS CREATORS,
COLLABORATORS AND INFORMAL CITY LEADERS.
!

24. 24
WHAT NEXT FOR SCOTLAND?

25. PEOPLE POWERED PROGRESS:
CROWDING THE CITY TOGETHER
!
!
GILLIAN EASSON - gillian@gillianeasson.com - @GILLIANEASSON