SlideShare une entreprise Scribd logo
1  sur  54
THE ROI FOR BRANDS
SOCIALMEDIA & DIVERSITY:
#DIVERSEROI#SXSW2015 bit.ly/SMDiversity
Nailah Blades
@NailahBlades
Andre Blackman
@mindofandre
Abe Cajudo
@AHAbraham
Pam Slim
@pamslim #DIVERSEROI
#DIVERSEROI
WITHIN THE NEXT 5 YEARS,
MULTICULTURALCLIENTS WILLDRIVE
86% OF THE TOTALGROWTH
ON SPENDING IN RETAIL.
IF YOU LOOK AT GROWTH WITHOUTTHESE GROUPS,
YOU ARE ONLY ADDRESSING 10% OF THE GROWTH.
#DIVERSEROI
HIGHLIGHTING DIVERSITY IMPROVES
YOUR REPUTATION
AND PERCEPTION IN YOUR COMMUNITIES
AND CLIENT CIRCLES.
STUDIES SHOW…
#DIVERSEROI
TARGET
Find the natural fit between your brand and
diverse audiences.


Work up strategies that find your target
market on the platforms they use.

Identify “new affluent” markets that are
currently undervalued in brand marketing. 

Make sure you’re not leaving money on the
table.
#DIVERSEROI
Black, Latino, and Asian-American users
make up 41% of Twitter’s total United
States users base — more than 54
million users in the U.S.
This opens up an opportunity for brands
to communicate directly with consumers
and prospects on Twitter with a much
higher rate of engagement.
DITCH THE ‘ONE SIZE FITS ALL’ APPROACH:
#DIVERSEROI
DON’T FIT YOUR
ROUND BRAND
INTO A
SQUARE HOLE.
#DIVERSEROI
Engaged communities drive business.
Develop a social content plan that incorporates
ongoing advertising campaigns, public relations
initiatives and engages emerging audiences.
Partner with key influencers to create credibility
among diverse communities.


Listen. Speak in their language. Walk your talk.
ENGAGE
#DIVERSEROI
IS MORE IMPORTANTTO CUSTOMERS...
AND WHILE CONTENT IS IMPORTANT,
IT NEEDS TO BE CONTENT ATTHE RIGHTTIME
AND ON THE RIGHT PLATFORM
SO THE CONTEXTUALELEMENT COMES INTO PLAY.”
–HUBSPOT’S CEO BRIAN HALLIGAN
“PEER INFLUENCE
#DIVERSEROI
HONEYWELL#THISISWHOLESOME CAMPAIGN
#DIVERSEROI
Commit.
Execute on tactics to convert prospects into loyal
customers by providing diverse audiences with the
education and tools needed to not only buy your
product or service but also become enthusiastic brand
ambassadors in a way unique to their community.
Seize opportunities to amplify the customer
experience and increase customer satisfaction.
CONVERT
#DIVERSEROI
BECO BABY CARRIER APOLOGY
#DIVERSEROI
CHANGES IN INFLUENCER LANDSCAPE
Influencer Ranking Metrics
Pay to Play
Short-term VS Long-term
#DIVERSEROI
LEVERAGE THE RIGHT WAY
Finding
Engaging
Keeping
#DIVERSEROI
FINDING
Discussions + content already being created
Listen + observe on social media
Ask colleagues in the workplace
Talk to people who already know the leaders
#DIVERSEROI
ENGAGING AND KEEPING
Become involved in what matters to diverse audiences
Influencers Ask: How is this going to be beneficial?
Trust > 360
Create meaningful content:
diverse individuals + issues
Co-Creation
#DIVERSEROI
Interesting
Relevant
Authentic
Storytelling
#DIVERSEROI
EXAMPLES
AT&T Tech Innovators
Lincoln MKC
.SOY
#LATISM
#DIVERSEROI
AT&TTECH INNOVATORS
#DIVERSEROI
LINCOLN MKC
#DIVERSEROI
.SOY
#DIVERSEROI
#DIVERSEROI
The Shelf
Blog Lovin
LesbiansWhoTech
MVMT50
InclusiveDev
#DIVERSEROI
How should brands and
marketers avoid offending
multicultural and diverse
communities?
#DIVERSEROI
A Three Step Framework
#DIVERSEROI
RESPECT
#DIVERSEROI
Stories
Culture
Language
History
Struggles
Successes
#DIVERSEROI
#DIVERSEROI
#DIVERSEROI
ABC’S FRESH OFF THE BOAT
#DIVERSEROI
#DIVERSEROI
Find the human universals.
#DIVERSEROI
“I have very dreams. Much dreams. First, learn English.”
#DIVERSEROI
“She separated from my dad but they don’t hate
each other, and all of us still do things together.”
#DIVERSEROI
“What's your biggest goal in life?”
“I want to make it out of the hood.
I don't have to go that far.
But if I can just live an inch outside,
then I'll feel safe and know that I'm straight.”
#DIVERSEROI
EXPRESSION
IS THE CURRENCY OF
DIVERSE COMMUNITIES
#DIVERSEROI
– @AHABRAHAM
“
”
RE-FRAME
#DIVERSEROI
Once upon a time…
#DIVERSEROI
Don’t go after the easy or obvious…
Jokes
Imagery
Choices
Lists
Keynote Speakers
Expand your exemplars.
People notice that stuff.
#DIVERSEROI
BUZZFEED’S HIRING GUIDE
#DIVERSEROI
BUZZFEED’S HIRING GUIDE
BuzzFeed’s working definition of diversity is this:
enough people of a particular group that no one
person has to represent the supposed viewpoint
of their group — whether ethnicity, gender, sexual
orientation, religion, gender identity,
socioeconomic background, or disability. And if
the group is a small one we should never expect
one person to be the “diverse” reporter or writer,
or to speak for anyone other than themselves.
#DIVERSEROI
What if you made a commitment to
diversity part of your UX?
#DIVERSEROI
Metric
Stat
Lead
Initiative
Campaign
BEHIND EVERY…
…ARE PEOPLE#DIVERSEROI
REPEAT
#DIVERSEROI
Walk the walk.
One step (or social media post)
ain’t a walk.
#DIVERSEROI
REPEATED EFFORTS GET NOTICED
Creates a welcome environment
Demonstrates your brand’s values
Gets RESPECT from diverse audiences
#DIVERSEROI
Allies or nah?
#DIVERSEROI
“The role of the artist
is to not look away.”
— Akira Kurosawa
#DIVERSEROI
#DIVERSEROI
@PAMSLIM
HONEYWELL#THISISWHOLESOME CAMPAIGN
#DIVERSEROI
“The world today doesn’t make any
sense, so why should I paint pictures
that do?”
—Pablo Picasso
#DIVERSEROI
“A new kid named Leon
came to our school last
week.”
“What do you do when
a new kid comes to
your school?”
“We play with him.” #DIVERSEROI
Nailah Blades@NailahBlades
Andre Blackman@mindofandre
Abe Cajudo
@AHAbraham
Pam Slim@pamslim
#DIVERSEROI
donnaandnailah.com
andreblackman.com
abecajudo.com
pamelaslim.com

Contenu connexe

Tendances

Social Media Presentation Ulc Jan 12 2010
Social Media Presentation Ulc Jan 12 2010Social Media Presentation Ulc Jan 12 2010
Social Media Presentation Ulc Jan 12 2010Axyjam LLC
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impactJD Lasica
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015Cian Corbett
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to ExecutionHerb Sawyer
 
Social Media Political Campaigns
Social Media Political CampaignsSocial Media Political Campaigns
Social Media Political Campaigns123socialmedia
 
Justine Abigail's Visual Resume
Justine Abigail's Visual ResumeJustine Abigail's Visual Resume
Justine Abigail's Visual ResumeJustine Abigail
 
Social Media for Governments - Heather Ainardi
Social Media for Governments - Heather AinardiSocial Media for Governments - Heather Ainardi
Social Media for Governments - Heather AinardiHeather Ainardi
 
Neighborhood Interfaith Council Marketing Presentation
Neighborhood Interfaith Council Marketing PresentationNeighborhood Interfaith Council Marketing Presentation
Neighborhood Interfaith Council Marketing PresentationNicole Newman
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social MediaGolin
 
Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010Corey McPherson Nash
 
Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference   using social networking for...Congressman beyer's women's economic conference   using social networking for...
Congressman beyer's women's economic conference using social networking for...Dagny Evans
 
ePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds OnlineePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds OnlineJoe Solomon
 
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
100 Campaign Tools for Political & Advocacy Campaigns | Political ConsultingShibam Sarbswa 🚀
 
Case Study on Obama Presidential Campaign
Case Study on Obama Presidential Campaign Case Study on Obama Presidential Campaign
Case Study on Obama Presidential Campaign Vinoth Devakumar
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
 
Social Media: The good, the bad & the ugly
Social Media: The good, the bad & the ugly Social Media: The good, the bad & the ugly
Social Media: The good, the bad & the ugly Carol Skyring
 

Tendances (20)

Social Media Presentation Ulc Jan 12 2010
Social Media Presentation Ulc Jan 12 2010Social Media Presentation Ulc Jan 12 2010
Social Media Presentation Ulc Jan 12 2010
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impact
 
The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015The Evolution of Social Media - #GetSocial2015
The Evolution of Social Media - #GetSocial2015
 
Social Media: Evolution to Execution
Social Media: Evolution to ExecutionSocial Media: Evolution to Execution
Social Media: Evolution to Execution
 
Social Media Political Campaigns
Social Media Political CampaignsSocial Media Political Campaigns
Social Media Political Campaigns
 
Justine Abigail's Visual Resume
Justine Abigail's Visual ResumeJustine Abigail's Visual Resume
Justine Abigail's Visual Resume
 
Social Media for Governments - Heather Ainardi
Social Media for Governments - Heather AinardiSocial Media for Governments - Heather Ainardi
Social Media for Governments - Heather Ainardi
 
Neighborhood Interfaith Council Marketing Presentation
Neighborhood Interfaith Council Marketing PresentationNeighborhood Interfaith Council Marketing Presentation
Neighborhood Interfaith Council Marketing Presentation
 
2009 Tourism Summit: Social Tourism - Pat Coyle
2009 Tourism Summit: Social Tourism - Pat Coyle2009 Tourism Summit: Social Tourism - Pat Coyle
2009 Tourism Summit: Social Tourism - Pat Coyle
 
Zen and the Art of Social Media
Zen and the Art of Social MediaZen and the Art of Social Media
Zen and the Art of Social Media
 
Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010Everybody Loves a Winner - AFPMA 2010
Everybody Loves a Winner - AFPMA 2010
 
PR 2.0: Next Practices for Economic Development
PR 2.0: Next Practices for Economic Development PR 2.0: Next Practices for Economic Development
PR 2.0: Next Practices for Economic Development
 
State Ed Directors
State Ed DirectorsState Ed Directors
State Ed Directors
 
Congressman beyer's women's economic conference using social networking for...
Congressman beyer's women's economic conference   using social networking for...Congressman beyer's women's economic conference   using social networking for...
Congressman beyer's women's economic conference using social networking for...
 
Social Media + Social Good
Social Media + Social GoodSocial Media + Social Good
Social Media + Social Good
 
ePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds OnlineePhilanthropy - Innovative Ways To Raise Funds Online
ePhilanthropy - Innovative Ways To Raise Funds Online
 
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
100 Campaign Tools for Political & Advocacy Campaigns | Political Consulting
 
Case Study on Obama Presidential Campaign
Case Study on Obama Presidential Campaign Case Study on Obama Presidential Campaign
Case Study on Obama Presidential Campaign
 
Leading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected WorldLeading on Social Platforms - Smarter Networking in a Connected World
Leading on Social Platforms - Smarter Networking in a Connected World
 
Social Media: The good, the bad & the ugly
Social Media: The good, the bad & the ugly Social Media: The good, the bad & the ugly
Social Media: The good, the bad & the ugly
 

En vedette

BuzzFeed's Terry City - The Science of Shareable Content
BuzzFeed's Terry City - The Science of Shareable ContentBuzzFeed's Terry City - The Science of Shareable Content
BuzzFeed's Terry City - The Science of Shareable ContentErik Schmitt
 
20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN
20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN
20161004 “Open Data Web” – A Linked Open Data Repository Built with CKANandrea huang
 
Edward weston 2
Edward weston 2Edward weston 2
Edward weston 2juan paez
 
Maquillage....
Maquillage....Maquillage....
Maquillage....sokoban
 
Legal Aspects Of New Media Quirk 2008
Legal Aspects Of New Media   Quirk   2008Legal Aspects Of New Media   Quirk   2008
Legal Aspects Of New Media Quirk 2008Paul Jacobson
 
Fotografii din avion (Photos from airplane)
Fotografii din avion (Photos from airplane) Fotografii din avion (Photos from airplane)
Fotografii din avion (Photos from airplane) sokoban
 
Excitans - Requirements verrijker
Excitans - Requirements verrijkerExcitans - Requirements verrijker
Excitans - Requirements verrijkerForugy
 
Underground City of Derinkuyu
Underground City of DerinkuyuUnderground City of Derinkuyu
Underground City of Derinkuyusokoban
 
Greenfields
GreenfieldsGreenfields
Greenfieldssokoban
 
Popi becomes law briefing slides
Popi becomes law briefing slidesPopi becomes law briefing slides
Popi becomes law briefing slidesPaul Jacobson
 
2013 03-06 ITWeb GRC presentation on reputation management
2013 03-06 ITWeb GRC presentation on reputation management2013 03-06 ITWeb GRC presentation on reputation management
2013 03-06 ITWeb GRC presentation on reputation managementPaul Jacobson
 
First Lady
First LadyFirst Lady
First Ladysokoban
 
Perspectivas de los derechos de cuarta generación
Perspectivas de los derechos de cuarta generaciónPerspectivas de los derechos de cuarta generación
Perspectivas de los derechos de cuarta generaciónRoberto Roggiero
 
Marius Romila Romanian Photograph Adf
Marius Romila Romanian Photograph AdfMarius Romila Romanian Photograph Adf
Marius Romila Romanian Photograph Adfsokoban
 
The Taj Mahal (An inside look)
The Taj Mahal (An inside look)The Taj Mahal (An inside look)
The Taj Mahal (An inside look)sokoban
 
20160602 典藏目錄的語意與連結
20160602 典藏目錄的語意與連結20160602 典藏目錄的語意與連結
20160602 典藏目錄的語意與連結andrea huang
 
Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]
Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]
Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]sokoban
 
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...Will Richmond
 

En vedette (20)

BuzzFeed's Terry City - The Science of Shareable Content
BuzzFeed's Terry City - The Science of Shareable ContentBuzzFeed's Terry City - The Science of Shareable Content
BuzzFeed's Terry City - The Science of Shareable Content
 
20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN
20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN
20161004 “Open Data Web” – A Linked Open Data Repository Built with CKAN
 
Comic07
Comic07Comic07
Comic07
 
Edward weston 2
Edward weston 2Edward weston 2
Edward weston 2
 
Maquillage....
Maquillage....Maquillage....
Maquillage....
 
Legal Aspects Of New Media Quirk 2008
Legal Aspects Of New Media   Quirk   2008Legal Aspects Of New Media   Quirk   2008
Legal Aspects Of New Media Quirk 2008
 
Publish or be damned
Publish or be damnedPublish or be damned
Publish or be damned
 
Fotografii din avion (Photos from airplane)
Fotografii din avion (Photos from airplane) Fotografii din avion (Photos from airplane)
Fotografii din avion (Photos from airplane)
 
Excitans - Requirements verrijker
Excitans - Requirements verrijkerExcitans - Requirements verrijker
Excitans - Requirements verrijker
 
Underground City of Derinkuyu
Underground City of DerinkuyuUnderground City of Derinkuyu
Underground City of Derinkuyu
 
Greenfields
GreenfieldsGreenfields
Greenfields
 
Popi becomes law briefing slides
Popi becomes law briefing slidesPopi becomes law briefing slides
Popi becomes law briefing slides
 
2013 03-06 ITWeb GRC presentation on reputation management
2013 03-06 ITWeb GRC presentation on reputation management2013 03-06 ITWeb GRC presentation on reputation management
2013 03-06 ITWeb GRC presentation on reputation management
 
First Lady
First LadyFirst Lady
First Lady
 
Perspectivas de los derechos de cuarta generación
Perspectivas de los derechos de cuarta generaciónPerspectivas de los derechos de cuarta generación
Perspectivas de los derechos de cuarta generación
 
Marius Romila Romanian Photograph Adf
Marius Romila Romanian Photograph AdfMarius Romila Romanian Photograph Adf
Marius Romila Romanian Photograph Adf
 
The Taj Mahal (An inside look)
The Taj Mahal (An inside look)The Taj Mahal (An inside look)
The Taj Mahal (An inside look)
 
20160602 典藏目錄的語意與連結
20160602 典藏目錄的語意與連結20160602 典藏目錄的語意與連結
20160602 典藏目錄的語意與連結
 
Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]
Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]
Fwd: [Fwd: [Fwd: [Fwd: Fw: Fw: foarte frumosi]]]]
 
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...
Beth Doyle, VivaKi and Kristin Haarlow, Spark | The Future of Multiscreen Vid...
 

Similaire à Social Media and Diversity: The ROI for Brands

What is Outreach Marketing?
What is Outreach Marketing?What is Outreach Marketing?
What is Outreach Marketing?Self-employed
 
INTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno ChurchINTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno ChurchIMCWVU
 
Influencer Marketing Guide
Influencer Marketing GuideInfluencer Marketing Guide
Influencer Marketing GuideSeth Silver
 
Attention: Social Strategy
Attention: Social StrategyAttention: Social Strategy
Attention: Social StrategyAdido
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing Kittyhawk
 
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for YouHow to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for YouIris
 
THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG
THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG
THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG CCN
 
#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)Kevin Getch
 
Diversity in Marketing
Diversity in MarketingDiversity in Marketing
Diversity in MarketingDeyra Jaye
 
Social Media Identity: Who Am I and How Did I Get Here
Social Media Identity: Who Am I and How Did I Get Here Social Media Identity: Who Am I and How Did I Get Here
Social Media Identity: Who Am I and How Did I Get Here Nili Molvin Zaharony
 
Losing a Generation - A guide to understanding and developing a customer-cent...
Losing a Generation - A guide to understanding and developing a customer-cent...Losing a Generation - A guide to understanding and developing a customer-cent...
Losing a Generation - A guide to understanding and developing a customer-cent...Laura Wood
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social PracticeMarcus Collins
 
Personal Branding - MAH.pptx
Personal Branding - MAH.pptxPersonal Branding - MAH.pptx
Personal Branding - MAH.pptxMuzahidAkbar1
 
Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...
Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...
Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...ThinkNow
 
30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes:  Tips for starting your advertising career.30 years in 30 minutes:  Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.David Murphy
 
Embracing Diversity In Your Content
Embracing Diversity In Your ContentEmbracing Diversity In Your Content
Embracing Diversity In Your ContentAshleyAtkinson23
 
Social Media in 140 Characters
Social Media in 140 CharactersSocial Media in 140 Characters
Social Media in 140 CharactersHumza Ijaz
 
Hero Branding: How to champion your personal brand
Hero Branding: How to champion your personal brandHero Branding: How to champion your personal brand
Hero Branding: How to champion your personal brandKatherine Lisciani
 

Similaire à Social Media and Diversity: The ROI for Brands (20)

What is Outreach Marketing?
What is Outreach Marketing?What is Outreach Marketing?
What is Outreach Marketing?
 
INTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno ChurchINTEGRATE 2016 - Geno Church
INTEGRATE 2016 - Geno Church
 
Influencer Marketing Guide
Influencer Marketing GuideInfluencer Marketing Guide
Influencer Marketing Guide
 
Attention: Social Strategy
Attention: Social StrategyAttention: Social Strategy
Attention: Social Strategy
 
Social Media Marketing
Social Media Marketing Social Media Marketing
Social Media Marketing
 
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for YouHow to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for You
 
THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG
THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG
THE world is DIGIFLAT - Making FRIEND and INFLUENCING PEOPLE by @wearesocialSG
 
#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)#5WH Social Media Strategy (Simplified)
#5WH Social Media Strategy (Simplified)
 
Diversity in Marketing
Diversity in MarketingDiversity in Marketing
Diversity in Marketing
 
LO2 - Lesson 2 - Target Audience
LO2 - Lesson 2 - Target AudienceLO2 - Lesson 2 - Target Audience
LO2 - Lesson 2 - Target Audience
 
Social Media Identity: Who Am I and How Did I Get Here
Social Media Identity: Who Am I and How Did I Get Here Social Media Identity: Who Am I and How Did I Get Here
Social Media Identity: Who Am I and How Did I Get Here
 
Losing a Generation - A guide to understanding and developing a customer-cent...
Losing a Generation - A guide to understanding and developing a customer-cent...Losing a Generation - A guide to understanding and developing a customer-cent...
Losing a Generation - A guide to understanding and developing a customer-cent...
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social Practice
 
Personal Branding - MAH.pptx
Personal Branding - MAH.pptxPersonal Branding - MAH.pptx
Personal Branding - MAH.pptx
 
Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...
Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...
Infographic – ThinkNow Diversity & Inclusion: Brands and Consumer Purchase In...
 
30 years in 30 minutes: Tips for starting your advertising career.
30 years in 30 minutes:  Tips for starting your advertising career.30 years in 30 minutes:  Tips for starting your advertising career.
30 years in 30 minutes: Tips for starting your advertising career.
 
Real Time Marketing
Real Time MarketingReal Time Marketing
Real Time Marketing
 
Embracing Diversity In Your Content
Embracing Diversity In Your ContentEmbracing Diversity In Your Content
Embracing Diversity In Your Content
 
Social Media in 140 Characters
Social Media in 140 CharactersSocial Media in 140 Characters
Social Media in 140 Characters
 
Hero Branding: How to champion your personal brand
Hero Branding: How to champion your personal brandHero Branding: How to champion your personal brand
Hero Branding: How to champion your personal brand
 

Social Media and Diversity: The ROI for Brands