6. S t a t u s Q u o ( n o u n )
T h e s t a t e o f t h i n g s ;
t h e w a y t h i n g s a r e ;
t h e e x i s t i n g s t a t e o f a ff a i r s .
( l a t i n ) l i t e r a l l y ‘ t h e s t a t e i n w h i c h ’ .
7. @bfgmartin
S E T H G O D I N
Either you defend the status quo,
or you invent the future.
11. @bfgmartin
If I had asked people what they wanted,
they would have said faster horses.
H E N RY F O R D
12. @bfgmartin
If I had asked people what they wanted,
they would have said faster horses.
H E N RY F O R D
13. @bfgmartin
What users wanted
Faster horses
Clean up the shit in the streets
Less horse accidents
Possible solutions
Breed faster horses
Bigger manure shovels
Traffic lights
14. @bfgmartin
The problem
Get from A to B faster
Horses have to shit
Horses are unsafe
Possible solutions
Cars, trains, planes, etc
15. @bfgmartin
If I had an hour to solve a problem,
I would spend the first fifty-five
minutes determining the proper
question to ask, for once I know the
proper question, I could solve the
problem in less than five minutes.
A L B E RT E I N S T E I N
18. @bfgmartin
To achieve advocacy your
product needs to be an
order of magnitude better
than the alternative.
N I L A N P E I R I S
VP Growth, Transferwise
20. @bfgmartin
Think 10x not 10%.
This simple act of adding
zeros forces you to
challenge your assumptions.
K E N N O RT O N
Product Partner, Google Ventures
21. @bfgmartin
C H A R L E S A N D R AY E A M E S
P o w e r s o f Te n
22. @bfgmartin
It’s often easier to make
something 10x better than
it is to make it 10% better.
A S T R O T E L L E R
Captain of Moonshots, Google[x]
33. @bfgmartin
Products today – it’s not some
product manager that has an
epiphany. That’s not how it
works. Product, design, and
engineering, work side by side.
M A RT Y C A G A N
Silicon Valley Product Group
38. @bfgmartin
The agile manifesto
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
40. @bfgmartin
“
”
To me, lean is a state of mind
that a founder and his/her
team needs to have across all
aspects of the business.
F R E D W I L S O N
Union Square Ventures
52. @bfgmartin
solving customer
problems
Focusing on customer
problems lets the team bring
their creativity to bear
Everyone is motivated by
solving actual problems and
seeing users delighted by
those solutions
55. @bfgmartin
Carrots & sticks are so last century.
For 21st century work,
we need to upgrade to
autonomy, mastery and purpose
D A N I E L P I N K
Drive - The surprising truth
about what motivates us
58. @bfgmartin
Nobody wants to be an expert at
your online ingredient shop or
recipe app, they want to cook.
That’s the context in which your
tool exists.
K AT H Y S I E R R A
61. @bfgmartin
If you measure what your customers value,
you’ll focus on building more of it.
If you measure on what you value,
you’ll optimise for what you need.
63. @bfgmartin
As ______ I want to ______ So that ______
action resultpersona
inaccurate
& changeable
how do we know this
is the best action?
assumptions
Stories focused on outcomes
64. @bfgmartin
When _____ I want to _____ So I can _____
motivation outcomesituation
Stories focused on outcomes
Jobs to be done story: jobstobedone.org