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Rapid Prototyping X
      Tom Chi
How would you prototype this experience?
Sheet Protector
Coat hanger



              Plexiglas


Pico
projector

              Netbook
Another Example
How would you prototype this?
Coat hanger


                     Fishing
                         line
  Whiteboard


               Hairbands


       ...
Last Example
How would you figure the general shape/size of the product?
modeling wire
                  clay




          paper

                   scale
So what just
happened there?
Rate-Based
Goals
                 By the time you try 20 things,
Say the things
you try have a
                  64% chan...
So to maximize the
rate of learning,
we dramatically
minimize the
time to try things
Don’t Guess.
Learn.
Don’t “Fail.”
Learn.
How would we prototype…


    a Business Model?
       What Conversations Need to Happen?
        Act them out!
       Wh...
How would we prototype…


    a Software System?
       What screens would people see?
        Sketch them and use immedi...
How would we prototype…


    a Machine / Device?
       What is it’s physical form?
        Simulate it!
       What is ...
How would we prototype…


    a Marketing Campaign?
       What will people need to know/feel?
        Draw, present to s...
How do you find a path…
 from the unknown to a high-quality outcome?




         the                                 Pos...
Research                                    Development
 maximize rate of learning                  drive efficiency/qua...
Benefits of Rates
1.   Simple way to measure progress
2.   Immediately actionable – no more waiting
3.   Allows you evalua...
Try fast, learn fast, revise fast (~15 prototypes / week)
Thanks!
@thegoodtomchi
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Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 1 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 2 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 3 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 4 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 5 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 6 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 7 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 8 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 9 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 10 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 11 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 12 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 13 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 14 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 15 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 16 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 17 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 18 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 19 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 20 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 21 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 22 Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012 Slide 23
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Tom Chi - Rapid Prototyping at Google X - MindTheProduct 2012

  1. 1. Rapid Prototyping X Tom Chi
  2. 2. How would you prototype this experience?
  3. 3. Sheet Protector Coat hanger Plexiglas Pico projector Netbook
  4. 4. Another Example
  5. 5. How would you prototype this?
  6. 6. Coat hanger Fishing line Whiteboard Hairbands Presentation Binder clicker clip pen Chopstick Presentation Clicker
  7. 7. Last Example
  8. 8. How would you figure the general shape/size of the product?
  9. 9. modeling wire clay paper scale
  10. 10. So what just happened there?
  11. 11. Rate-Based Goals By the time you try 20 things, Say the things you try have a  64% chance of success 5% chance of success… By the time you try 50 things,  92% chance of success
  12. 12. So to maximize the rate of learning, we dramatically minimize the time to try things
  13. 13. Don’t Guess. Learn.
  14. 14. Don’t “Fail.” Learn.
  15. 15. How would we prototype… a Business Model? What Conversations Need to Happen?  Act them out! What Processes Need to Work?  Prototype their operation!
  16. 16. How would we prototype… a Software System? What screens would people see?  Sketch them and use immediately! What function does it need to provide?  Simulate it!
  17. 17. How would we prototype… a Machine / Device? What is it’s physical form?  Simulate it! What is it’s function?  Try it the cheapest way you can
  18. 18. How would we prototype… a Marketing Campaign? What will people need to know/feel?  Draw, present to strangers, listen… What thinking factors into the sale?  Let people know their role / motivation…
  19. 19. How do you find a path…  from the unknown to a high-quality outcome? the Possible Unknown Outcomes t
  20. 20. Research Development  maximize rate of learning  drive efficiency/quality 1. Branch into broad & fast exploration 3. Constellate 4. Build your results 2. Extend / prune
  21. 21. Benefits of Rates 1. Simple way to measure progress 2. Immediately actionable – no more waiting 3. Allows you evaluate experiments faster 4. When you can evaluate faster, you can experiment faster
  22. 22. Try fast, learn fast, revise fast (~15 prototypes / week)
  23. 23. Thanks! @thegoodtomchi
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