The document outlines a new 3-year campaign to promote tourism in Tuscany, Italy. The campaign will have a strong digital and social media focus, with a dedicated team managing content across websites, blogs, videos and partnerships. It aims to position Tuscany as a desirable tourist destination through creative and engaging storytelling that highlights the region's culture, landscapes and lifestyle.
55. more info:
http://blog.intoscana.it/intoscanatrepuntozero/
www.turismo.intoscana.it
Thursday, March 19, 2009
Notes de l'éditeur
Good evening everyone, my name is Massimiliano, and tonight I have the pleasure to introduce you the new Tuscany communication campaign, Voglio Vivere Così. It’s not the traditional advertising campaign but something new, something really unique. Different in terms of approach, tone of voice and tools.. In the next 20 minutes we will try to let you understand how different...
Voglio Vivere Così will be a permanent communication campaign that will support the promotion of Tuscany over the next 3 years.
It will touch all the world basically
It will involve many innovative tools
It won’t follow the classical framework where a sender delivers a message to a listener, but it’s going to be about dialogue and continuous interactions
It will be rich and multimedial, both for contents and for channels
and there will be just one important target
leading tuscany form being perceived as one of the most important territory of the world in our mind, to something we feel in our heart, able to create an intimate and emotional connection.
a campaign that will communicate a sustainable and responsible way of travelling, respectful of the nature and its rhythm
a campaign that will communicate that uniwue mix that just Tuscany in the world is able to give, strong identity, art, landscapes and wellness
a campaign that will deliver a new perception of Tuscany, the perception of a smart, contemporary and most of all open region