MIT Enterprise Forum of Cambridge Connected Thins 2016 panel on IoT, Media & Marketing The Internet of Things is in your hand. Smartphone capabilities are barely being maximized, but they are a dramatic demonstration of “things” as “agents” automatically triggering actions based on personalized data-matches from sensors and geo-fence locations. This panel of experts across People, Places, and Media will share live examples and insights of how mobile and proximity technologies are being leveraged (by more than those evil marketers) to deliver value at every relevant turn we take. Speakers Thomas Walle, CEO and Co-founder, Unacast Greg Raiz, Founder and CEO, Raizlabs Rebecca Schuette, Director of Marketing, Swirl Networks Charlie Ungashick, Executive Vice President Marketing, Technology Platforms Group. PTC Moderator Asif Khan, Founder & President, Location Based Marketing Association

1. MIT Enterprise Forum
Connected Things 2016
Asif R. Khan
asif@thelbma.com
@AsifRKhan
@TheLBMA
#ConnectedThings2016

2. 2016: Global Location
Trends Report

3. Executives Consider A Variety Of
Media Types Location-Based

4. Customer Service Leads
Non-marketing LB Initiatives

5. “Social Location Services” & “Location Based
Advertising” Top Areas Of Interest For 2016

6. $43.3bin location & context services by 2019

7. What Is A Screen ?

8. Living In A Sensor Driven World
We now are
entering the
era of the
narratives

9. Embracing The IoT

10. Embracing The IoT

11. Tying It All Together

12. Thanks For Your Attention
Asif R. Khan
asif@thelbma.com
@AsifRKhan
@TheLBMA
#adtechANZ