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Joie de Vivre hotels
1.
Maëva Dupont Mathilde Leclerc
2.
PRESENTATION Founded in
1987 San Francisco based Collection of creative lifestyles
3.
MARKET POSITIONNING
Mission statement « Creating opportunities to celebrate the Joy of Life. » Inspired by Californian lifestyle: Fresh Inventive Casual Fun Grass-roots oriented
4.
CUSTOMER ENGAGEMENT POINTS
Facebook
5.
Twitter
6.
Hotel matchmaker
7.
Joy of Life club
8.
CUSTOMERS DECISIONS JOURNEY
Inspiration: newsletters, online videos Planning: hotel matchmaker Purchase: online booking, phone Post: join us on Facebook
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