Three steps are outlined to optimize a company's mobility experience. Step one is to evaluate how the existing mobile site appears on devices. Step two is to optimize services for a mobile context by considering what users seek when mobile and their typical contexts. Step three is to develop mobile apps to take advantage of app features like storage, cameras, and geolocation to provide an optimized experience when users are on the go. The overall message is that every screen experience must be adequate for the user, as users and brands are now connected across all devices through a single internet.