Having a strong employer brand can make a big difference when it comes to attracting and retaining the best talent in the marketplace. Employee profiles that shine a spotlight on your team members are one easy way to promote your employer brand. Here we take a closer look at effective employee profiles.

1. HOW TO IMPROVE YOUR
EMPLOYER BRAND
EMPLOYEE PROFILES
HOW TO IMPROVE YOUR EMPLOYER BRAND

2. Why Employee Profiles Are Important
Keeping remote workers and freelancers connected to each other and head office is a challenge.
It’s next level internal communications. The simple fact of putting a face to a name makes for a better
worker experience. A full employee profile gives a sense of the individual’s personality as well as their
work-based knowledge and expertise.
So, as well as providing the remote worker with a sense of where they fit in the bigger picture,
employee directories help to connect workers on a social level despite geographical distance.
1. Connect With Employees Working Remotely
It’s a similar story for office-based staff. The old paper employee directory merely listed names and job
titles. It was impossible to get any feel for a person as an individual or the depth of their knowledge and
expertise. Fast forward to online employee directories and it’s a different story.
Very visual as well as engaging, employee profiles can bring a workforce to life, making for a more
humanized and personable working environment.
2. Improved Working Relationships

3. This self-service approach and being able to source information directly is very motivating and empowering
for workers. They can use their initiative, identify internal experts and achieve more for themselves.
Shining a spotlight on staff with an employee profile serves to reinforce just how important they are to
the organization. The public recognition will also impact positively on employee engagement overall.
4. Increased Employee Engagement
It’s much more cost-effective to nurture and develop the talent you already have rather than recruiting new
staff members. Employee profiles give executives more oversight of the workforce.
Perhaps you are looking to identify participants for a working group or maybe you want to identify possible
leaders for succession planning. Whatever the case may be, employee profiles mean that managers can
quickly and easily identify internal talents.
5. Tool For Organizational Talent Scouting
Comprehensive employee directories that detail areas of expertise, as well as current projects, present more
opportunities for knowledge-sharing and collaboration within the organization.
Activity walls and streams make it possible to follow colleagues. Sharing insights, data and good practice
ideas is a whole lot easier. Staff members can search the profiles using name, department, subject tags or
trends in a self-service approach.
3. More Opportunities For Collaboration
Why Employee Profiles Are Important

4. Employee Profile Format
Each business is different and the main point here is that the employee profile software you deploy should be customizable so that it’s relevant
to your business. Having said that there will be a number of basic elements that all profiles should have:
You may also want to include other elements. For example, if you have multiple offices, then location would be another field to add. Some
companies have included complete biographies detailing the team member’s qualifications and career to date. Others have opted to make the
profile more knowledge-based with skills, expertise and current work projects being highlighted.
It’s also worth considering including a personal element where employees can give a sense of their personality. Introducing a fun aspect to the
profile makes it more engaging for staff and allows them to showcase their individuality.
Name
Job role
Photograph
Team or department
Office phone number
Cell phone number
Email address
Synopsis of main job tasks and responsibilities

5. PERSONAL DETAILS
Name:
Cell phone:
Office phone:
Email:
Location:
CURRENT ROLE
Job title:
Team:
Department:
Manager’s name:
Direct reports:
CAREER ACCOMPLISHMENTS
brief summary of career to date
& key accomplishments
KNOWLEDGE & EXPERTISE
list up to five areas of expertise &
knowledge
CURRENT WORK PROJECTS &
ACTIVITY STREAMS
main job tasks & responsibilities,
identify any special projects
or collaborative initiatives
PERSONAL STATEMENT
short statement of your hobbies,
interests & pastimes outside work
Employee Profile Example

6. It’s essential that employee profiles include a photo as a
minimum. Some companies have gone further and have
included video testimonials from staff in which they
chat about their role, knowledge and expertise.
Just like any social media platform, image-based content
in the shape of photos and videos is far more popular
than just the written word.
It really helps to bring the employee’s profile to life and
makes for a more engaging and rewarding experience
for users.
These don’t need to be professional images either.
Nowadays, everyone has ready access to high-quality
videos and cameras using their smartphones, which they
can then easily upload to their profile.
Employee Profile Example

7. How To Write Your Employee Profile
Not everyone feels comfortable talking about themselves, and it can be hard to get started.
If you want employees to buy into the process, then you need to make it as easy as possible for them.
Consider publishing guidelines on how to write an employee profile.
You could pose the following questions to staff members:
• What does your job involve?
• What’s a typical day for you?
• What do you like most about your work?
• Are there any frequently asked questions from colleagues or customers?
• How do you spend your time away from the office?
• Do you have any interesting hobbies or pastimes?
• Is there a fun fact about you that you can share with colleagues?

8. Use a
conversational
tone
Be specific
Keep it short
and sweet
Put yourself
in the shoes
of a colleague
The best employee profiles are those that
are succinct and to the point. You are not
applying for the job or justifying your
corporate existence so there’s no need to
write pages and pages of.
Instead, keep it at the headline level.
Use everyday language and terms that most
people will understand. An acronym that is
readily understood in your department may
not be so for colleagues.
In addition, it makes you come across as
being more approachable and personable.
Imagine that you are a colleague in another
team or a new member of staff. If they were
to ask you what your job is all about, how
would you answer? It’s this kind of
information that you need to get across.
So consider whether it adds value to your
co-workers.
Saying things like ‘good at MS Word’ isn’t
really all that helpful to Martha in Marketing
who is looking for some internal expertise on
an advanced mail merge. Be specific about
your knowledge and expertise and include
real-life work examples to illustrate your skills.
Make it easy
for the reader
Regularly
review and
update your
profile
Break down the copy into easily digestible,
bite-sized chunks of information. That way
you won’t be overloading the reader with
too much detail. Use bullet points and bold
headings to help guide the reader to the
information they need.
A stagnant, unchanging employee profile is
boring and counterproductive. Every time
you embark on a new initiative or complete
a project make sure you update your profile
so that it is fresh and current.
When it comes to sitting down and actually writing a profile, here are some useful tips you may want to include in your guidelines:

9. How To Get Employees To Complete Their Profiles
Even with a template and a set of helpful guidelines, there will be some employees that are reluctant to complete an
employee profile. What can you do to get these employees on board?
It can be a challenge, but here are some ways that you can encourage staff to complete their profiles:
Lead by example:
In this context, senior managers and leaders need to stand up and be counted. It’s very hard to reprimand an employee
for not completing an employee profile if the company’s senior executives haven’t set the right example by doing theirs.
Make sure people understand the importance of employee profiles:
Use the benefits we identified at the beginning of this post to communicate to staff what it is you are trying to achieve.
Make it clear how it will be of benefit to them in their daily work.
Offer help and advice:
To be effective, all employees need to be on board. However, if that’s difficult due to genuine operational pressures,
then perhaps your HR manager or a contractor could be used to help support the team member to get it done.
Make it a requirement:
If all else fails, then making it a requirement usually galvanizes any employees who might have been deliberately
dragging their feet to just get on with it.

10. Intranet Employee Profiles
So, you’re sold on the usefulness of employee profiles and are keen to get up
and running but don’t know what software you should be using?
Well, the MyHub intranet could well be the perfect solution.
Not only are employee profiles included as a standard feature,
they are also fully customizable.
Using an intuitive setup wizard, you can add or delete fields as appropriate
to your business. You can even take things a set further by including
other social intranet features such as individual or site activity walls
and follow-me functionality.
However, a cloud intranet doesn’t just start and finish with employee profiles.
This is just one tool in a comprehensive solution that will also tick
a number of other operational boxes.
Take your pick from the various great features for a cost-effective total solution.

11. INTRANET FEATURES
Secure hosting
environment
01
Content and document
management system
02
Real-time collaboration and joint
working using intranet embedded
G Suite or MS Office 365 apps
04
Quizzes and
surveys 05 Company and team
news pages and blogs
03
Corporate
calendars
06
07
Online forms
and workflows

12. Intranet Employee Profiles
All these great features are available in a single integrated platform requiring just one sign-on. With backups, updates,
online security as well as ongoing help and support included in a modest monthly fee, an intranet solution is hard to beat.
Are you interested in finding out more?
Get in touch with us today at
MyHub Intranet and explore
the possibilities with a free demo
or a no-obligation 14-day trial.