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Planning & the Art of Business Development
- 1. MIAMI AD SCHOOL SF - ACCOUNT PLANNING BOOTCAMP
PLANNING & THE ART OF !
BUSINESS DEVELOPMENT
Matthew Milan, Principal & CEO
- 6. N EW
M O ST S
SS W IN
BU SI NE T O
T HING
V E NO IN G
HA P LA NN
W I TH
DO
- 12. FOR EACH SCALE, THERE IS A
ROLE FOR PLANNING!
BRIEF!
BRIEFING!
SOLVING!
- 13. IN ANY NEW BUSINESS
OPPORTUNITY, ASK YOURSELF!
“HOW CLOSE DO I NEED TO GET TO
THE SOLUTION?”!
- 18. SE IN
B EC AU
F
R LD O
HE W O
T IN G &
VE RT IS Y
AD NG ,T HE
AR KE TI
M NN IN G
EW I
- 26. USE OF PLANNING !
CAPABILITY VARIES WIDELY, !
EVEN WITHIN ORGANIZATIONS
- 29. IN REALITY MOST OF WHAT IS
PASSED OFF AS “STRATEGY” IS
REALLY JUST A BIG IDEA WITH SOME
TACTICS
- 31. TRADITIONAL!
COMPETITIVE STRATEGY!
MODERN!
POST COMPETITIVE STRATEGY!
PLATFORM STRATEGY!
POSTMODERN!
OPEN STRATEGY!
UNFINISHED STRATEGY!
- 32. REGARDLESS OF THE STRATEGIC
MODEL YOU APPLY, MAKE SURE YOU
UNDERSTAND HOW IT FRAMES
OPPORTUNITY AND ADVANTAGE FOR
THE CLIENT
- 46. FOR NEW BUSINESS ACTIVITIES,
THIS MEANS BEING ADAPTABLE.!
PUTTING AS MUCH OF YOUR
CAPABILITY AS POSSIBLE TO
THE EDGES OF THE TEAM.
- 47. THIS MEANS BEING ABLE TO
CHANGE YOUR ROLE AND
POINTS OF INPUT TO BEST
INFORM THE PROCESS
- 49. PARKOUR IS NOT ABOUT
RUNNING & CLIMBING.!
PARKOUR IS ABOUT NAVIGATING
UNCERTAINTY IN REAL TIME.
- 53. THE VALUE AND LEADERSHIP YOU
PROVIDE IS ALWAYS THAT OF A
TRUSTED ADVISOR, BUT THE WAY
YOU SHOW THAT WILL VARY