1. Student Development
Using social media to develop your
personal branding
Matthew Mobbs
e: mjm33@le.ac.uk
web: http://mjmobbs.com
twitter: mjmobbs
www.le.ac.uk/careers #sifeleic

2. Consider…How do you…
• Keep up-to-date with developments in the are
you want to work/start your business?
• Get commercial awareness?
• Network with employers/business partners?
• Gain an insight into recruitment/business start-
up process?
• Find jobs?
• Promote yourself as a brand?
www.le.ac.uk/careers #sifeleic

3. www.le.ac.uk/careers #sifeleic

4. www.le.ac.uk/careers #sifeleic

5. www.le.ac.uk/careers #sifeleic

6. Why engage with social media
• Expanding your network
• Researching careers and partners
– Improve you commercial awareness
• Employers and partners look for you
• Promoting yourself and your business
www.le.ac.uk/careers #sifeleic

7. Keep Up with Employers and Partners
KPMG Graduate Recruitment
Company profile
@KPMG_UK_LLP
KPMG Channel
www.le.ac.uk/careers #sifeleic

8. Keeping in touch
RSS Feeds and News
readers
www.le.ac.uk/careers #sifeleic

9. How to engage with Social Media
Facebook Twitter LinkedIn
• Social • Networking • More professional
• Large companies • Share ideas • Digital CV and
have Fan Pages achievements
• Job Search
– www.tweetmyjobs.com • Large number of
companies and
– www.twitterjobsearch.com
groups of similar
interests
www.le.ac.uk/careers #sifeleic

10. How Twitter works
Been developing a new
idea. Read on my blog
http://mjmobbs.com
@you I’ve done some
work in that before
check this out
http://joblogs.com
@you Really nice idea,
why don’t we discuss
more over coffee
@greenguy @blueguy
Thanks for your advice.
Lets work together
www.le.ac.uk/careers #sifeleic

11. Get the most out of twitter
• Write a biography
• Link to personal website
• Follow interesting
people…but not too
many
• Engage in conversation
• Link to new
developments and
interests
www.le.ac.uk/careers #sifeleic

12. How to engage with Social Media
Facebook Twitter LinkedIn
• Social • Networking • More professional
• Large companies • Share ideas • Digital CV and
have Fan Pages achievements
• Job Search
– www.tweetmyjobs.com • Large number of
companies and
– www.twitterjobsearch.com
groups of similar
interests
www.le.ac.uk/careers #sifeleic

13. Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
– Personalised
• Research Employers
– “Follow” for news and jobs
www.le.ac.uk/careers #sifeleic

14. New player in the game
• Circles make sharing more private
• Ability to follow all
• Integration with other popular Google
tools
• Employers pages released November
2011
www.le.ac.uk/careers #sifeleic

15. More in-depth reflection and writing
• Blogs enable you to
write longer, more in-
depth reflections into
activities you engage
Wordpress in
• Can share via Social
Media
Blogger
• Help with applying for
jobs or right business
documents
Posterous
http://mjmobbs.com
www.le.ac.uk/careers #sifeleic

16. What employers say…
http://www.youtube.com/watch?v=TZsrgg5x4es
www.le.ac.uk/careers #sifeleic

17. Netiquette
• Build a positive presence
• Be polite; think about your approach
• Expand your network and make connections
• Build relationships over time
• Be sincere
• Decide on boundaries
www.le.ac.uk/careers #sifeleic

18. Digital Footprint
First Find your footprint
Google Yourself!
kgbpeople.com
www.le.ac.uk/careers #sifeleic

19. How employers screening applicants using
social media
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-
screen-candidates-infographic/
www.le.ac.uk/careers #sifeleic

20. Protecting Yourself
• Keep it private
• Do you want employer, lecturers, colleague, your mum to
see it?
• Check your Social Network Privacy Settings
– Outside and inside
www.le.ac.uk/careers #sifeleic

21. Promoting yourself
• Link your sites together
Matthew Mobbs
– Post blog on Learning Technologist
Student Support and Development Service
Twitter/LinkedIn
University of Leicester
LE1 7RH
• Add selected link to
your: e: mjm33@le.ac.uk
Web: mjmobbs.com
– CV Twitter: @mjmobbs
LinkedIn:
– Business card
http://uk.linkedin.com/pub/matthew-
– Email signature mobbs/7/381/48b
www.le.ac.uk/careers #sifeleic

22. Find out about Keep up
Employers/Business
to date
Partners
Personal
Brand/Identity Find out about
Employers/Business
Partners
Networking Employer
Find jobs
Groups
Profiles
Networking
Profile
Find jobs
Keep up Personal
to date Brand/Identity
www.le.ac.uk/careers #sifeleic

23. Thank-you
• For all the resources used in this presentation
and more:
http://www.diigo.com/list/mjmobbs/leicester-
award-and-social-media
http://mjmobbs.com
www.le.ac.uk/careers #sifeleic

24. 10 Commandments of Social Media
1. Thou Shalt Not Be a Narcissist
2. Thou Shalt Listen to What Others Are Saying
3. Thou Shalt Not Spam
4. Thou Shalt Say Something of Substance
5. Thou Shalt Not Abuse Thy Neighbour
6. Thou Shalt Give Credit Where Credit is Due
7. Thou Shalt Learn How to Spell (or at least use a spell
checker)
8. Thou Shalt Use Real Words
9. Thou Shalt Not Bear False Witness
10. Thou Shalt Not Be a Friend Wh*re
http://www.noupe.com/how-tos/ten-commandments-of-social-media.html
www.le.ac.uk/careers #sifeleic