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Social media in a Law Firm: Allen & Overy’s journey

    Mart van de Kerkhof, Allen & Overy LLP Amsterdam
About us? www.allenovery.com
hard to miss in 2006

  weblog - tags - social bookmarking - wiki - - social
   software - the writing web - web 2.0 - collaboration
   tools - sharing and collaboration - podcast - web
   services
  Wikipedia - YouTube - Basecamp -Flicker - Linked
   In - Social Text - Confluence - Facebook - MySpace
   - BitTorrent - Lime - slideshare
  blogsphere - the end of email- wikinomics -
   disruptive technology - new business models - the
   end of billing by the hour - revolution
Social Media in a Law Firm
48 months ago

  A&O's web 2.0 project began, as a 3-month pilot for
   three groups
     1.  weblog & wiki for global Know-How staff to support
         communication and collaboration
     2.  weblog & wiki for environmental lawyers to support
         creation and sharing of knowledge (EU directives)
     3.  weblogs (ezines) for internal news provision of
         Amsterdam office
  blended solution: Confluence wikis, Movable type
     webblogs, CMS style sheets in pilot environments
    expert support from Headshift (UK) and iLLumion (NL)
Allen & Overy's social stack

               E-mail alerts

                   RSS

                newsfeeds

        social bookmarking & tags

            wiki (group space)

                 weblog

              social network
and many flowers blossomed

    capturing and sharing of know-how
    special interest group communication
    staff communication
    project group communication
    internal news provision
    client communication
    blogs on A&O's recruitment site

  deliberately not (yet):
       personal blogs
       matter-related blogs and wikis
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
Social Media in a Law Firm
the secret of its success

    tools instantaneously available
    ease of use
    power to publish
    personalization and precision
    the end of email?
    because it's all about communication!
How we made sense of social software – our 10 steps to
success

1.  Sought expert advice
2.  Started small
3.  Worked with ‘trusted communities’
4.  Focused on easy but important groups and objectives
5.  Emphasised experiment not pilot
6.  Took the lead (with internal IT support)
7.  Spread the word
8.  Supported our ‘growing phase’
9.  Created a market
10.  Applied ‘hard’ business principles to ‘soft’ software
Our social software roadmap

                                            Phase 3 planned
                                             On demand
                           Phase 2          Enterprise wide
                          50+ sites for:         RSS
     Phase 1               legal teams       Subscription
        3 sites          support teams        Integrated
 Standard template            clients          Flexible
  Member specific        Communication
     Email alert         News provision
     Group blog
                          collaboration
 Wiki (Group Space)   project management
 Shared bookmarks      thought leadership
     Newsfeeds        know-how enquiries
   Social tagging     operations manuals
                             courses
Social media in a Law Firm: Allen & Overy’s journey

    Mart van de Kerkhof, Allen & Overy LLP Amsterdam

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Social Media in a Law Firm

  • 1. Social media in a Law Firm: Allen & Overy’s journey Mart van de Kerkhof, Allen & Overy LLP Amsterdam
  • 3. hard to miss in 2006   weblog - tags - social bookmarking - wiki - - social software - the writing web - web 2.0 - collaboration tools - sharing and collaboration - podcast - web services   Wikipedia - YouTube - Basecamp -Flicker - Linked In - Social Text - Confluence - Facebook - MySpace - BitTorrent - Lime - slideshare   blogsphere - the end of email- wikinomics - disruptive technology - new business models - the end of billing by the hour - revolution
  • 5. 48 months ago   A&O's web 2.0 project began, as a 3-month pilot for three groups 1.  weblog & wiki for global Know-How staff to support communication and collaboration 2.  weblog & wiki for environmental lawyers to support creation and sharing of knowledge (EU directives) 3.  weblogs (ezines) for internal news provision of Amsterdam office   blended solution: Confluence wikis, Movable type webblogs, CMS style sheets in pilot environments   expert support from Headshift (UK) and iLLumion (NL)
  • 6. Allen & Overy's social stack E-mail alerts RSS newsfeeds social bookmarking & tags wiki (group space) weblog social network
  • 7. and many flowers blossomed   capturing and sharing of know-how   special interest group communication   staff communication   project group communication   internal news provision   client communication   blogs on A&O's recruitment site   deliberately not (yet):   personal blogs   matter-related blogs and wikis
  • 17. the secret of its success   tools instantaneously available   ease of use   power to publish   personalization and precision   the end of email?   because it's all about communication!
  • 18. How we made sense of social software – our 10 steps to success 1.  Sought expert advice 2.  Started small 3.  Worked with ‘trusted communities’ 4.  Focused on easy but important groups and objectives 5.  Emphasised experiment not pilot 6.  Took the lead (with internal IT support) 7.  Spread the word 8.  Supported our ‘growing phase’ 9.  Created a market 10.  Applied ‘hard’ business principles to ‘soft’ software
  • 19. Our social software roadmap Phase 3 planned On demand Phase 2 Enterprise wide 50+ sites for: RSS Phase 1 legal teams Subscription 3 sites support teams Integrated Standard template clients Flexible Member specific Communication Email alert News provision Group blog collaboration Wiki (Group Space) project management Shared bookmarks thought leadership Newsfeeds know-how enquiries Social tagging operations manuals courses
  • 20. Social media in a Law Firm: Allen & Overy’s journey Mart van de Kerkhof, Allen & Overy LLP Amsterdam