2. Theme
• “Together For The Holidays”
• Goals
– Expand target audience
– Introduce existing customers to variety of J.Crew
products

3. Target Audience
• J.Crewaholics
– 25-34 year old young professionals
• Get them to share their love of J.Crew with
others

4. Key Performance Indicators
• Increased social media engagement
• Consumer perception
• Increased sales

5. Big Idea
• “Together For The Holidays”
• Synergy of digital media components
• Reinforcement of the variety of products in
J.Crew’s product line
• Theme promotes togetherness of family and
friends, furthering the idea of J.Crew having
items for every person on your list
– “One-stop-shop”

6. Digital Media Tools
• Photo-driven media
– Pinterest
– Facebook
– Instagram

7. Digital Media Tools
• Blog
– Gift ideas
– Verbal content to match the visuals

8. Budget
• Setup, monitoring, advertising, strategy
creation/integration with existing efforts
– $23,000
• Media (Pinterest, Facebook, Instagram, blog)
– $29,500
• Total
– $52,500

9. Conclusion
• Campaign evokes ideas of togetherness
• Promotes J.Crew’s entire product line and
expands target market, strengthening views of
the company as a lifestyle brand
• Seamlessly utilizes a variety of social
media, reinforcing the campaign message
across platforms

10. Thank You