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Corporate Headquarters
38 Years Strong and Growing
•Industry leader since 1975
•Six locations across the United States and Asia
serving customers globally
•100% employee-owned
•ISO 9001 Standards
•Agency approvals – UL, cUL, CSA, CE, TUV
•Active member in industry associations
•Committed to customers through superior service
and innovative control products
6 Locations World-Wide

    Corporate Headquarters
         Detroit Lakes, MN


                  Minneapolis, MN




                                          Ashland, OH



                                    Milford, OH




                                                        Suzhou, China
Innovative Product Line
  Sump, Effluent and Sewage Controls
         Engineered Controls
         Embedded Controls
      Ceramic Filtration Solutions
Applications
•Residential, commercial, municipal, and industrial
water and wastewater controls
•Agriculture, irrigation and dewatering controls
•Variable Frequency Drives for pump control (VFD)
•Man-Machine Interface and Programmable Logic
Control SCADA, telemetry and remote monitoring
•Embedded microprocessor and controller design
•Process, military and institutional controls
•Temperature, motion, pressure, pattern, sampling
and position controls
Sump, Effluent and Sewage Controls
Pre-engineered control panels,
alarms, float switches and
accessories for residential and
commercial applications.
Why International?

•Increase sales/profits
•Maintain domestic market share
•New markets
•Counter seasonal demand
•Test new products/programs
•Expand/diversify customer base
•According to the Export-Import Bank, companies
that export generally offer higher wages and are 30
percent more likely to stay in business than non-
exporters.
SJE-Rhombus® International
           History

•Canada
•1994-2001
•2006-2012
•2008 - China
SJE-Rhombus® International
          Outlook

•Focused approach
•Columbia and Mexico
•Europe
•Asia
What We Have Learned

•Long sales process
•Keep promises
•Customer Service
•Do not assume
•Contracts
•Product – regulations/preferences
•Targeted approach
•Management buy in - Investment
Ready to Go?

•Where is YOUR best Opportunity
  • USA friendly
  • Economy
  • Tax & Duty rates
  • Language barriers
  • Exchange rate
  • Market for your products
  • Competition
  • Distribution path
  • Certifications
Research the Market

•Consultants
•US Commercial Service
    • Gold Key Program
    • Seminars/webinars
•MN Trade Office
    • Seminars/webinars
    • Trade missions
•Trade shows
•Customer assistance/referrals
Research the Country

•“If you reject the food, ignore the customs, fear the
religion and avoid the people, you might better stay
home”. ~James Michener
Thank You!

Presented by:
Richard Rankka
International Business Development Director


    Email Us                                  Call Us          Visit Us
    sje@sjerhombus.com                        1-888-342-5753   www.sjerhombus.com

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Growing Global: Why a global strategy is critical to growth - Richard Rankka, international business development director, SJE-Rhombus

  • 2. 38 Years Strong and Growing •Industry leader since 1975 •Six locations across the United States and Asia serving customers globally •100% employee-owned •ISO 9001 Standards •Agency approvals – UL, cUL, CSA, CE, TUV •Active member in industry associations •Committed to customers through superior service and innovative control products
  • 3. 6 Locations World-Wide Corporate Headquarters Detroit Lakes, MN Minneapolis, MN Ashland, OH Milford, OH Suzhou, China
  • 4. Innovative Product Line Sump, Effluent and Sewage Controls Engineered Controls Embedded Controls Ceramic Filtration Solutions
  • 5. Applications •Residential, commercial, municipal, and industrial water and wastewater controls •Agriculture, irrigation and dewatering controls •Variable Frequency Drives for pump control (VFD) •Man-Machine Interface and Programmable Logic Control SCADA, telemetry and remote monitoring •Embedded microprocessor and controller design •Process, military and institutional controls •Temperature, motion, pressure, pattern, sampling and position controls
  • 6. Sump, Effluent and Sewage Controls Pre-engineered control panels, alarms, float switches and accessories for residential and commercial applications.
  • 7. Why International? •Increase sales/profits •Maintain domestic market share •New markets •Counter seasonal demand •Test new products/programs •Expand/diversify customer base •According to the Export-Import Bank, companies that export generally offer higher wages and are 30 percent more likely to stay in business than non- exporters.
  • 8. SJE-Rhombus® International History •Canada •1994-2001 •2006-2012 •2008 - China
  • 9. SJE-Rhombus® International Outlook •Focused approach •Columbia and Mexico •Europe •Asia
  • 10. What We Have Learned •Long sales process •Keep promises •Customer Service •Do not assume •Contracts •Product – regulations/preferences •Targeted approach •Management buy in - Investment
  • 11. Ready to Go? •Where is YOUR best Opportunity • USA friendly • Economy • Tax & Duty rates • Language barriers • Exchange rate • Market for your products • Competition • Distribution path • Certifications
  • 12. Research the Market •Consultants •US Commercial Service • Gold Key Program • Seminars/webinars •MN Trade Office • Seminars/webinars • Trade missions •Trade shows •Customer assistance/referrals
  • 13. Research the Country •“If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay home”. ~James Michener
  • 14. Thank You! Presented by: Richard Rankka International Business Development Director Email Us Call Us Visit Us sje@sjerhombus.com 1-888-342-5753 www.sjerhombus.com