Sensemaking Spectrum

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Sensemaking Spectrum

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Joe Lamantia | Product Strategist Big Data & Discovery | joe.Lamantia@oracle.com
Sensemaking Spectrum: Subject Types
Data
Content
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State
Entities
Objects
Relationships
Concepts
Goals
Structural
Cultural
Events
Transactions
Signals
Structures & Systems
User
centric
Data
centric
Networks
Organizational
Operational
Conceptual
Models
Reference
Discovered
Themes
Quantitative
Qualitative
Plans
Operational
Strategic
Contingency
Business Perspective
Progressive engagement
Complexity & difficulty
Value of outcome
Activities
Automated
Dynamic
Processes
Prescribed
Adaptive
Measures
Direct
Derived
Analysis PerspectiveData Perspective
Domains
Bounded
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The pressure is on innovative capacity. Everybody agrees. Trends indicate shorter product or service life cycles. Customer satisfaction is short lived. Earlier than ever they want something new. Building on experience or a long lasting competitive advantage is less an option. However innovation can only be realised and delivered with a motivated team of knowledgeable people having sufficient entrepreneurial blood so they want to go and explore. They will explore the fundamental needs of existing and potential customers, but also their capacity to be creative and learn new skills and techniques and optimise team interaction. Younger employees tend to have higher education than previous generations. They are skilled in new technology however lack experience. Learning and knowledge exchange or sharing patterns will need an upgrade. Not only is experience still an asset, existing workforce will need to work longer careers than previous generations. Increasing age and life expectance, decreasing numbers of younger people will require all of us to make longer careers. Understanding added value of all team members will become key differentiator for teams, groups and companies to maintain their market postion. We summarised the reasons for investing in innovation, knowledge creation sharing and new approaches to come to products and services in a slide doc stuffed with facts and figures about the need for investing in what is most probably the strongest sustainable asset you will ever have.

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Slides from my Confab 2014 workshop: Mental Modeling For Content Work. Anyone working in content strategy knows that dealing with messy web content is a difficult task. Creating effective, engaging content that’s relevant to potential users and customers while supporting a good information architecture is even more difficult. Take some of the guesswork out of content by investing more time in the upfront planning and inquiry, getting to the bottom of who your users really are. Spend a day with Daniel Eizans and learn how to conduct contextual inquiry, develop more relevant personas, and mental model your way to a better content strategy. Daniel will bring real, field-tested examples of personas and mental models that have impacted organizational content strategy and take attendees through a series of hands-on exercises that will immediately add value to content planning and production. You will: Learn about the fundamentals of contextual inquiry and how to conduct this type of research when creating personas Understand how to create more effective personas for content creators and content planners Plan content with others using a modified mental modeling technique driven by inquiry and persona data Receive tools and templates for bringing this technique to your clients or organization.

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Big Data Is Not the Insight: The Language Of Discovery:

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Looking deeper than the celebratory rhetoric of information quantity, at its core, Big Data makes possible unprecedented awareness and insight into every sphere of life; from business and politics, to the environment, arts and society. In this coming Age of Insight, ‘discovery’ is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments. To provide architects and designers with an effective starting point for creating satisfying and relevant user experiences that rely on discovery interactions, this session presents a simple analytical and generative toolkit for understanding how people conduct the broad range of discovery activities necessary in the information-permeated world. Specifically, this session will present: • A simple, research-derived language for describing discovery needs and activities that spans domains, environments, media, and personas • Observed and reusable patterns of discovery activities in individual and collaborative settings • Examples of the architecture of successful discovery experiences at small and large scales • A vocabulary and perspective for discovery as a critical individual and organizational capability • Leading edge examples from the rapidly emerging space of applied discovery • Design futures and concepts exploring the possible evolution paths of discovery interactions

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Designing Big Data Interactions Using the Language of Discovery

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The Language of Discovery: A Grammar for Designing Big Data Interactions The oncoming tidal wave of Big Data, with its rapidly evolving ecosystem of multi-channel information saturated environments and services, brings profound challenges and opportunities for the design of effective user experiences. Looking deeper than the celebratory rhetoric of information quantity, at its core, Big Data makes possible unprecedented awareness and insight into every sphere of life; from business and politics, to the environment, arts and society. In this coming Age of Insight, 'discovery' is not only the purview of specialized Data Scientists who create exotic visualizations of massive data sets, it is a fundamental category of human activity that is essential to everyday interactions between people, resources, and environments. To provide architects and designers with an effective starting point for creating satisfying and relevant user experiences that rely on discovery interactions, this session presents a simple analytical and generative toolkit for understanding how people conduct the broad range of discovery activities necessary in the information-permeated world. Specifically, this session will present: • A simple, research-derived language for describing discovery needs and activities that spans domains, environments, media, and personas • Observed and reusable patterns of discovery activities in individual and collaborative settings • Examples of the architecture of successful discovery experiences at small and large scales • A vocabulary and perspective for discovery as a critical individual and organizational capability • Leading edge examples from the rapidly emerging space of applied discovery • Design futures and concepts exploring the possible evolution paths of discovery interactions

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"How can you harness the power and flexibility of Latitude to create useful, usable, and compelling discovery applications for enterprise discovery workers? This session goes beyond the technology to explore how you can apply fundamental principles of information design and visualization, analytics best practices and user interface design patterns to compose effective and compelling discovery applications that optimize user discovery, success, engagement, & adoption."

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Design frameworks offer substantial benefits to all parties involved in creating high quality user experiences for products, services, digital media, and the emerging interaction spaces of augmented reality, ubiquitous computing, and cross-media. Frameworks allow designers to better adapt to the rapid shifts in the digital environment by leveraging increasing modularity, granularity, and structure, and accommodating the far-reaching changes inherent in the rise of co-creative dynamics. This presentation - part of a full-day workshop delivered at the 2009 & 2010 Information Architecture Summit - identifies the elements common to all design frameworks, and offers best practices on effectively putting frameworks into practice. Altogether, it is a short course in the creation and use of customized design frameworks.

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Strategic review of emerging on-line personal finance offerings, based on changing consumer perceptions of the value and credibility of traditional finance service providers. Considers social lending, micro-credit, and peer-to-peer lending, in combination with prediction markets, as a new personal finance ecosystem. Explores service concepts and describes experience scenarios with the goal of finding opportunities for existing finance providers to engage with new models.

Personal Finance On-line: New Models & Opportunities

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When designing for information retrieval experiences, the customer must always be right. This tutorial will give you the tools to uncover user needs and design the context for delivering information, whether that be through search, taxonomies or something entirely different. What you will learn: * A broadly applicable method for understanding user needs in diverse information access contexts * A collection of information retrieval patterns relevant to multiple settings such as enterprise search and information access, service design, and product and platform management We will also discuss the impact of organizational and cultural factors on design decisions and why it is essential, that you frame business and technology challenges in the right way. The tutorial builds on lessons learned from a large customer project focusing on transforming user experience. The scope of this program included ~25 separate web-delivered products, a large document repository, integrated customer service and support processes, content management, taxonomy and ontology creation, and search and information retrieval solutions. Joe will share the innovate methods and surprising insight that emerged in the process.

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Agency POV and strategic overview of the business impact of new digital social channels on engaging with customers, branding, participation in the reputation economy. Considers commercial and enterprise domains, as well as the evolution of social media toward social busienss and models such as co-creation. Sections: Overview of Social Engagement and Business Implications Examples of Measuring the Social Landscape Getting Started In the Conversation Best Practices for Social Interactions

Social Media: Strategic Overview & Business Implications

Social Media: Strategic Overview & Business Implications

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Search Me: Designing Information Retrieval Experiences

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Design frameworks offer substantial benefits to all parties involved in creating high quality user experiences. Frameworks allow designers to better adapt to the rapid shifts in the digital environment by leveraging modularity and structure, and accommodating the far-reaching changes inherent in the rise of co-creative dynamics. This presentation - part of a full-day workshop delivered at the 2009 Information Architecture Summit - identifies the elements common to all design frameworks, and offers best practices on effectively putting frameworks into practice. Altogether, it is a short course in the creation and use of customized design frameworks.

Designing Frameworks For Interaction and User Experience

Designing Frameworks For Interaction and User Experience

Designing Frameworks For Interaction and User Experience

What form will the next generation of interactive experiences take? The exact nature of the future is always unknown. But now that everything is 'social', and games are a fully legitimate cultural phenomenon more profitable and more popular than Hollywood films, we can expect to see the emergence of experiences that combine aspects of games and social media in new ways. One example of a hybrid experience that combines game elements and complex social interactions is the cross-media environment formed by the popular Killzone games and their companion site Killzone.com. By design, the Killzone games and the Killzone.com site have co-evolved over time to interconnect on many levels. In the most recent version (planned for public release in early 2009), the game console and web site experiences work in concert to enhance gameplay with sophisticated social dynamics, and provide an active community destination that is 'synchronized' with events in the game in real time. The hybrid Killzone environment allows active game players and community members to move back and forth between game and web experiences, with simultaneous awareness of and connection to people and events in both settings. Leading games researcher and designer Nicole Lazzaro calls these hybrid experiences 'Massively Social On-line Games'. In these types of interactive experiences, players build meaningful histories for individual characters and groups of all sizes through competitive and cooperative interactions that take place in the linked game and community contexts. Game mechanisms and social architecture elements are designed to encourage the accumulation of shared experiences, group identities, and collective histories. Over time, designers hope shared experiences will serve as the basis for a body of social memory.

Massively Social Games: Next Generation Experiences

Massively Social Games: Next Generation Experiences

Massively Social Games: Next Generation Experiences

Waves of Change Shaping Digital Experiences

Waves of Change Shaping Digital Experiences

Waves of Change Shaping Digital Experiences

This case study demonstrates a simple design framework of standardized information architecture building blocks that is directly applicable to portals and the DIY model for creating user experiences, in two ways. First, the building blocks framework can help maintain findability, usability and user experience quality in portal and DIY settings by effectively guiding growth and change. Second, it is an example of the changing role of IA in the DIY world, where we now define the frameworks and templates other people choose from when creating their own tools and user experiences. Using many screenshots and design documents, the case study will follow changes in the audiences, structures, and contents of a suite of enterprise portals constructed for users in different countries, operating units, and managerial levels of a major global corporation. Participants will see how the building blocks provided an effective framework for the design, expansion, and integration of nearly a dozen distinct portals assembled from a common library of functionality and content. This case study will also explore the building blocks as an example of the design frameworks IA’s will create in the DIY future. We will discuss the goals and design principles that inspired the building blocks system, and review its evolution over time.

Frameworks Are The Future of Design

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Frameworks Are The Future of Design

Portal design efforts often quickly come to a point where their initial information architecture is unable to effectively accommodate change and growth in types of users, content, or functionality, thereby lowering the quality of the overall user experience. This case study style presentation will demonstrate how a framework of standardized information architecture building blocks solved these recurring problems of growth and change for a series of business intelligence and enterprise application portals. In a narrative and visual review of the evolution of a suite of enterprise portals constructed for a major global corporation, participants will see how the building blocks provided a consistent and stable framework for the design, expansion, and eventual integration of the user experiences of nearly a dozen distinct portal design efforts. After introducing the building blocks framework, the presentation will follow successive waves of change in the audiences, structures, and contents of the portals, highlighting the benefits of a framework based design: repeatable mental models and navigation flows, reuse of design and development work, reduced costs and timelines, incorporation of social media capabilities into existing architectures, and a shared reference point for the user experience, technical, and business perspectives.

Effective IA For Portals: The Building Blocks Framework

Effective IA For Portals: The Building Blocks Framework

Effective IA For Portals: The Building Blocks Framework

Broad cultural and technological shifts are rapidly erasing the distinctions that separate the creators and users of social media. In this DIY future, when everyone is a designer, greater ethical challenges arise for all involved. These ethical dilemmas come increasingly from three directions. First, from conflicts between ever larger and more diverse groups of social media stakeholders. Second, from new hybrids of product, service, and information blended into new forms such as smart objects and the SPIME, constructs which bridge the physical and virtual environments into transmedia contexts for creation and use. Third, the from the emergence of broadly available DIY (Do It Yourself) tools, infrastructure, and methods which hint at changes in the basic economic and production models underlying the origins of social media, software, and content. In addition to throwing open the gates of the design citadel, these shifts change the role of designers from authors of point solutions to the creators of broad systems and frameworks used by others for their own expressive and functional goals. Both traditional design professionals, and the growing ranks of DIY designers, must be prepared to address the increased ethical complexity of the integrated experiences of the future. This presentation will share practical suggestions for supporting the design and architecture of ethically sound social media by using familiar experience design methods and techniques.

When Everyone Is A Designer: Practical Techniques for Ethical Design in the D...

When Everyone Is A Designer: Practical Techniques for Ethical Design in the D...

When Everyone Is A Designer: Practical Techniques for Ethical Design in the D...

The DIY Future: What Happens When Everyone Is A Designer? Broad cultural, technological, and economic shifts are rapidly erasing the distinctions between those who create and those who use, consume, or participate. This is true in digital experiences and information environments of all types, as well as in the physical and conceptual realms. In all of these contexts, substantial expertise, costly tools, specialized materials, and large-scale channels for distribution are no longer required to execute design. The erosion of traditional barriers to creation marks the onset of the DIY Future, when everyone is a potential designer (or architect, or engineer, or author) of integrated experiences - the hybrid constructs that combine products, services, concepts, networks, and information in support of evolving functional and emotional pursuits. The cultural and technological shifts that comprise the oncoming DIY Future promise substantial changes to the environments and audiences that design professionals create for, as well as the role of designers, and the ways that professionals and amateurs alike will design. One inevitable aspect consequence will be greater complexity for all involved in the design of integrated experiences. The potential rise of new economic and production models is another. The time is right to begin exploring aspects of the DIY Future, especially its profound implications for information architecture and user experience design. Using the designer's powerful fusion of analytical perspective and creative vision, we can balance speculative futurism with an understanding of concrete problems - such as growing ethical challenges and how to resolve them - from the present day.

The DIY Future: What Happens When Everyone Is a Designer

The DIY Future: What Happens When Everyone Is a Designer

The DIY Future: What Happens When Everyone Is a Designer

Plus de Joe Lamantia (20)

UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...

UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...

UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...

Big Data Is Not the Insight: The Language Of Discovery:

Big Data Is Not the Insight: The Language Of Discovery:

Big Data Is Not the Insight: The Language Of Discovery:

Designing Big Data Interactions Using the Language of Discovery

Designing Big Data Interactions Using the Language of Discovery

Designing Big Data Interactions Using the Language of Discovery

Designing Big Data Interactions Using the Language of Discovery

Designing Big Data Interactions Using the Language of Discovery

Designing Big Data Interactions Using the Language of Discovery

The Language of Discovery: Designing Big Data Interactions

The Language of Discovery: Designing Big Data Interactions

The Language of Discovery: Designing Big Data Interactions

User Experience Architecture For Discovery Applications

User Experience Architecture For Discovery Applications

User Experience Architecture For Discovery Applications

Understanding Frameworks: Beyond Findability IA Summit 2010

Understanding Frameworks: Beyond Findability IA Summit 2010

Understanding Frameworks: Beyond Findability IA Summit 2010

Design Principles for Social Augmented Experiences: Next Wave of AR Panel | W...

Design Principles for Social Augmented Experiences: Next Wave of AR Panel | W...

Design Principles for Social Augmented Experiences: Next Wave of AR Panel | W...

Personal Finance On-line: New Models & Opportunities

Personal Finance On-line: New Models & Opportunities

Personal Finance On-line: New Models & Opportunities

Designing Goal-based Experiences

Designing Goal-based Experiences

Designing Goal-based Experiences

Social Media: Strategic Overview & Business Implications

Social Media: Strategic Overview & Business Implications

Social Media: Strategic Overview & Business Implications

Digital Music Services (Strategic Review & Options)

Digital Music Services (Strategic Review & Options)

Digital Music Services (Strategic Review & Options)

Search Me: Designing Information Retrieval Experiences

Search Me: Designing Information Retrieval Experiences

Search Me: Designing Information Retrieval Experiences

Designing Frameworks For Interaction and User Experience

Designing Frameworks For Interaction and User Experience

Designing Frameworks For Interaction and User Experience

Massively Social Games: Next Generation Experiences

Massively Social Games: Next Generation Experiences

Massively Social Games: Next Generation Experiences

Waves of Change Shaping Digital Experiences

Waves of Change Shaping Digital Experiences

Waves of Change Shaping Digital Experiences

Frameworks Are The Future of Design

Frameworks Are The Future of Design

Frameworks Are The Future of Design

Effective IA For Portals: The Building Blocks Framework

Effective IA For Portals: The Building Blocks Framework

Effective IA For Portals: The Building Blocks Framework

When Everyone Is A Designer: Practical Techniques for Ethical Design in the D...

When Everyone Is A Designer: Practical Techniques for Ethical Design in the D...

When Everyone Is A Designer: Practical Techniques for Ethical Design in the D...

The DIY Future: What Happens When Everyone Is a Designer

The DIY Future: What Happens When Everyone Is a Designer

The DIY Future: What Happens When Everyone Is a Designer

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This project aims to predict whether a loan application will be approved or denied based on various factors such as applicant's income, credit score, loan amount, etc. Using a dataset containing historical loan application data, we employed machine learning algorithms to build a predictive model. The model was trained on features such as applicant's income, credit history, loan amount, loan term, and others. After training the model, we evaluated its performance using metrics like accuracy, precision, recall, and F1 score. The insights from this project can help financial institutions streamline their loan approval process and make informed decisions. Visit for more information: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/

Predicting Loan Approval: A Data Science Project

Predicting Loan Approval: A Data Science Project

Predicting Loan Approval: A Data Science Project

Boston Institute of Analytics

Anomaly detection and data imputation within time series

Anomaly detection and data imputation within time series

Anomaly detection and data imputation within time series

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Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...

Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...

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April 2024 - Crypto Market Report's Analysis

April 2024 - Crypto Market Report's Analysis

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Predicting Loan Approval: A Data Science Project

Predicting Loan Approval: A Data Science Project

Predicting Loan Approval: A Data Science Project

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Anomaly detection and data imputation within time series

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