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Joe Lamantia | Product Strategist Big Data & Discovery | joe.Lamantia@oracle.com
Sensemaking Spectrum: Example Subjects
Data
Records
Catalog
Format
Entities
Product, location
Connections
Satisfaction
Goals
Acquire
Transform
Events
Purchase
Status change
Structures & Systems
User
centric
Data
centric
Networks
Business unit
Community
Loyalty factors
Themes
Profit
Efficiency
Plans
Balance budget
Launch product
Manage risks
Business Perspective
Progressive engagement
Complexity & difficulty
Value of outcome
Activities
Traffic logging
Address change
Processes
Fulfillment
Brand monitoring
Analysis PerspectiveData Perspective
Domains
Supply chain
Industry / market
Models
Conversion
Lifetime Customer Value (Decision tree)
Measures
Attrition rate
Unit cost of materials

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Sensemaking Spectrum: Examples

  • 1. Joe Lamantia | Product Strategist Big Data & Discovery | joe.Lamantia@oracle.com Sensemaking Spectrum: Example Subjects Data Records Catalog Format Entities Product, location Connections Satisfaction Goals Acquire Transform Events Purchase Status change Structures & Systems User centric Data centric Networks Business unit Community Loyalty factors Themes Profit Efficiency Plans Balance budget Launch product Manage risks Business Perspective Progressive engagement Complexity & difficulty Value of outcome Activities Traffic logging Address change Processes Fulfillment Brand monitoring Analysis PerspectiveData Perspective Domains Supply chain Industry / market Models Conversion Lifetime Customer Value (Decision tree) Measures Attrition rate Unit cost of materials