Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.
2. @BrandonHassler
● Founded in 2004
● Located in Lehi, UT
● Currently have about 30 employees
● Work w/ medium to enterprise clients
About 97th Floor
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4. @BrandonHassler
Billions of dollars are spent every year to
market in Google search. There is no doubt
that Google can be a large source of traffic.
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7. @BrandonHassler
Infographics are a great
source for social signals,
traffic, and links from
other blogs.
What about slicing it
up into slides?
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9. @BrandonHassler
SlideShare brought in a few
hundred extra visits
Even though users viewed the
data on Slideshare, they still
took the time to review the
infographic
Generally traffic from social sites like Facebook and
Twitter have at least a 90% bounce rate. Visits from
SlideShare only had a 64% bounce rate.
That means SlideShare users stay on your site longer.
#SMX #12B
20. @BrandonHassler
What Infographics Display:
●Specific, industry related information
●A lot of information in one graphic
●Not necessarily the most interesting of content
What Pinterest Wants:
●Great ideas that apply to life/Inspiration
●Steps and instructions
●Graphics that will guide them through life
#SMX #12B