2. Introduction
• Formed in 1933 as Lever Brothers India Ltd.
• Came in 1956 as Hindustan Lever Ltd.
• In 2007 renamed as Hindustan Unilever Ltd.
• The Anglo-Dutch company Unilever owns a
52% majority stake
• Covers 1 million retail outlets across India
• Products are available over 6.3 million outlets
nearly 80% of all retail outlets in India
4. Lux, Lifebuoy, Dove
Personal Wash Pears, Rexona, Breeze,
Surf Excel
Laundry Wheel
Sunlight
Fair & Lovely
Skin Care Ponds
Vaseline
Sunsilk
Hair Care
Clinic
Hindustan Unilever Ltd
Pepsodent
Oral Care
Closeup
Axe
Deodorants
Rexona
Color Cosmetics Lakme
Ayurvedic Ayush
5.
6. ONTRIBUTION TO DIFFERENT
SECTORS
2.2%
7.3%
HOME & PERSONAL CARE
16.2%
FOODS
74.3% EXPORTS
OTHERS(CHEMICALS, WATE
R)
MARKET CAPITALISATION AS PER BSE Dec 2010
7. Financial Highlights
• Net Sales Rs. 19491 Crores
• Net Profit Rs. 2306 Crores
• EPS (Basic) Rs. 10.58
• EVA Rs. 1750 Crores
8. Distribution System
Manufacturing Unit
C & F Agent
Redistributors
Wholesalers
Rural Retailers Urban Retailers
Consumers
10. Channel Structure (Indore)
Carrying and Forwarding Agent
(M/s Awasthi Brothers)
Redistributors (Urban) Redistributors (Rural & MT)
M/s Riddhi-Siddhi Sales M/s Agarwal Sales
Rural Wholesalers and Retailers
Urban Wholesalers and Retailers
(1135 Wholesalers and Retailers)
Consumer Consumer
11. Findings
• Orders are almost delivered on time.
• Orders are not fulfilled properly.
• Stock is not available in the depot to serve the
retailers.
• Seasonal products are not available at outlets.
• New Products are not available at outlets.
• Company officials doesn’t visit retailers
regularly.
12. Findings (Cont…)
• Display Windows are not available
• Necessary and high sale volume products are
not available
• Distributor doesn’t visit market
• Variety of products are unavailable
• Differentiation in rates
13. Recommendations
• Frequent visit of company officers
• Retailer must be aware about schemes
• Timely delivery of products
• Proper order fulfillment
• Availability of stock at depot
• Availability of variety of products