In this presentation Andy considers what was learnt building the EVRYTHNG IoT platform which helps billions of things get smart since 2011. In particular he'll be talking about patterns and anti-patterns, tools and common architectures. Finally, we'll have a glimpse at the future of IoT which will truly transform our businesses: from smart labels to LPWAN and blockchains. Speaker: Andy Hobsbawm, CTO & Co-Founder @ EVRYTHNG
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Amazon customers
globally, with 40% of
e-commerce market
7% Brands are exceeding
consumer expectations
sources: Accenture, Comscore, McKinsey, IHL Ghost Economy
$1.1
Trillion
Revenues lost each
year globally through
overstocks and out-of-
stocks
3%
Market share gained by
small CPG firms from top
25 since 2012, equating
to $20b sales
300
Million
Global brands face growing
operational complexity
And consumer loyalty is harder to
earn and keep
Growth and innovation are tough in current market landscape
“Data is the new oil”
“The world’s most valuable resource
is no longer oil, but data”
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Lower product
recall impacts and
costs
Reduce counterfeit
and grey market
losses
Reduce cost of
inventory
Eliminate stock-
outs and over-
stocking
Digital products creates efficiencies across the supply network
Deepens brand loyalty
and advocacy
Delivers unique,
personalized &
contextual experiences
Generates higher
sales and conversions
Drives upsell, cross-
sell and growth
And create more valuable relationships with customers
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INTELLIGENT, AGILE, PERSONALIZED DATA PLATFORMS
Product intelligence & real-time data management in the cloud
§ Help brands digitize products with unique cloud identities
§ Create valuable, direct relationship with consumers
§ Drive operational efficiencies through the supply chain
y
ents Ecosystem Concepts Platform feature Lower level feature
ecognition
Electronics
ed microchip
der
CRM
(Salesforce)
ERP/MRP (SAP)
Facebook
Google+
Twitter
YouTube
shopping cart
Hme
Shop
Factory
Alerts Rules Engine
Business intelligence
Location tracking
API
Data
Data store
Communications
broker
Cloud to Cloud con
Scanning software
Authentication
Security
Scalability
Dashboard
Real-time
data management
Identity ManagemeProduct connection
management
Administration
& Analytics
Integrations
Developer Toolkits
Platform
Watch
Accessories
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Any product
Any business app / ecosystemAny consumer application
Any connectivity
SCALABLE | SECURE | RESPONSIVE
Product intelligence & data management throughout the lifecycle
EVRYTHNG connects products to the Web & gives them a voice
location
status
owner
condition
provenance
temperature
authenticity
sales
destination
supplier factory distributor retailer consumer user recycler
history
DIGITAL
IDENTITY ON THE WEB
quantity
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Case Study
§ iHome uses EVRYTHNG for their next-
gen family of smart home products
§ Launched SmartPlug in July 2015,
with suite of other products in
development
§ One of just 5 initial HomeKit certified
products
§ Uses out-the-box Marvell toolkit for
devices with MQTT support
§ Integrated with SmartThings, Wink
and Nest, and with iHome CRM and
support system
§ Android and iOS apps for setup,
creating scenes, timers and granting
access to other users
Watch video
+
SMART TAGS & PACKS
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Many digital triggers, any reader, any physical item
pallet case item
LPWAN barcode RFID Printed
electronics
NFC QR
code
Proprietary
codes
Image
recognition
Gateways Reader Smartphone
We have operationalized the process at massive scale
Embed digital trigger
in physical product
Connect physical and
digital products
Deliver Supply Chain
& Consumer
Applications
Analytics & Control
Manage products and
access insights and KPIs
Digital profiles built with
brand and packaging data
Standard data
models (GS1,
GTIN etc)
ERP: brand &
packaging
metadata
Industry data eg.
(Higg index)
Billions of digital IDs embedded
in packaging at source
Real-time, dynamic cloud
s/w intelligence and alerts
Refine &
iterate
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§ Operating systems supporting native product identity scanning
§ Social media platforms promoting product engagement
Tipping Point: Mobile Device OS + Social Product Activation
KATE ELLIS
DEBUTALBUM‘CARVE ME OUT’OUT NOW
CD, Download & Streaming.
kateellis.com | facebook.com/kateellismusic | @kateellismusic
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IN THE PAST, WE, ALONG WITH
OTHER COMPANIES, HAVE FALLEN
INTO THE TRAP OF ALLOWING THE
DATA AND INFORMATION TO BE HELD
BY THIRD PARTIES.
– Dan Burdett, Global Brand Director, Snickers (Mars)
200bn tweets
per year
730bn product
interactions
* Based on 2 billion products interacted with by consumers somewhere in the world, once every day.
*
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DC’s Alerted for
Auto-Replenish
Real-time
personalized offers
Mobile checkout
in-store
Security tag
status updated
DIGITIZATION RECOMBINATION DISRUPTION TRANSFORMATION
Making analog
resources digitally
capable as data, via
sensors and other
technology. From
information and
products to people
and processes.
Once resources are
digital they can be
combined in original
(and often previously
impossible) ways to
create new value.
Innovative new data-
driven value
propositions, better
service models or
radically lower prices,
creating competitive
differentiation and
protection.
Redefining business
strategy & operations
using digital platforms,
data analytics and
creative ecosystem
collaborations. This
creates the most
powerful new market
opportunities and
competitive
differentiation.
1. 2. 3. 4.
D i g i t a l T r a n s f o r m a t i o n J o u r n e y
SS M A R T P R O D U C T SS
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A huge new opportunity to collect and re-apply data
Generating data for powerful insights to eliminate blindspots
CONSUMER
INSIGHTS
CAMPAIGN
INSIGHTS
RETAIL
INSIGHTS
INVENTORY
INSIGHTS
LOGISTICS
INSIGHTS
BRAND
INSIGHTS