IN THIS PRESENTATION WE TELL ABOUT THE SWOT ANALYSIS,DIFFERENTATION STRATEGY AND THEIR MISSION.

1. REGAL MARINE
One of the U.S.’s 10 largest power-boats manufacturers.
 Head quarters is located in ORLANDO, Florida.
Producing luxury boats from 19-44 foot.

2. MISSION
“To provide luxury and high quality boats to
fulfil customer’s satisfaction by work with full
sincerity and honesty, and always be creative
and innovative in developing the marine
industry.”

3. SWOT ANALYSIS
“A method of determining internal strengths and
weaknesses and external opportunities and
threats”.

4. STRENGTH
Capable of customize design.
Continuous Innovations.
Wide range of variety.
Unique features.
High quality boats.
CAD technology

5. WEAKNESSES
Not enough in house quality.

6. OPPORTUNITIES
Expansion of business to produce low cost boats.
With the help of suppliers, product line of 22 boats
can be produced.

7. THREATS
Many competitors.
Changing consumer’s taste.
Copying of CAD (computer aided design)
system by competitors.
New entrants in the industry.

8. REGAL’S DIFFERENTATION STRATEGY
It differentiates its products through:
Constant innovation.
Unique features.
High quality.
Using the CAD.
Continuously adding new products with innovative features.