B2B Product Marketing. What is the role of Product Marketing in organizations? What are the most important skills to be a good product marketing manager?
8. Journey of Customer
Attract
Convert
Acquire
Delight
Stranger
Visitor
Lead
`
Customer
Promoter
Content,
Ads, SEO,
Events
Trials,
Landing
Pages
CRM, Deals,
Nurturing,
Relationship
Surveys,
Soc Media,
Cus Service
Marketing
Sales & Marketing
9. Top 5 Skills for Product
Marketing
1. Positive Outlook
2. Reading Inside & Out
3. Delivering with a Purpose
4. Charisma & Influence
5. Trying New Stuff
10. 1. Positive Outlook
Productivity increases by 31%
Chemical formula
Focus on end-goals
11. 2. Reading Inside and Out
"I just sit in my office
and read all day”
-Warren Buffet
12. 3. Delivering with a Purpose
On-time
Highest quality
In alignment with
business
13. 4. Charisma & Influence
"Nobody is good
enough to govern
another without the
other’s consent”
-Abraham Lincoln
14. 5. Trying New Stuff
Target Audience:
• Diverse
• Evolving
• Demanding
15. Top 5 Skills for Product
Marketing
1. Positive Outlook
2. Reading Inside & Out
3. Delivering with a Purpose
4. Charisma & Influence
5. Trying New Stuff