60+ Inspirational Quotes From Cannes Lions 2015

The Age of Un-Marketing
•  Steven Rosenblatt - CRO, Foursquare
•  Ben Tatta - President of Media Sales, Cablevision
•  Mihael Mikek - CEO, Celtra
•  Erich Joachimsthaler - Founder & CEO, Vivaldi
Partners
•  Joel Yashinsky - VP Brand & Marketing Content,
McDonald’s
60+ INSPIRATIONAL QUOTES FROM THE CANNES LIONS 2015
“The small doesn’t need the big anymore.
The fast eats the slow.”

Partners
McDonald’s
“It is a talent war right now.”

Partners
McDonald’s
“What is the problem you want data to
solve for you ?”

Partners
McDonald’s
“What if consumers don’t want to be
targeted ?”

Partners
McDonald’s
“We need to use data to get permission
from consumers (for example, personalized
messages on Nike+)”

•  Lou Paskalis - SVP, Enterprise Marketing & Media,
Bank of America
•  Regan Ebert - SVP Marketing, Dr Pepper Snapple
Group
“Failure is not an option. It is likely.”

Bank of America
Group
“Nobody know what the F**k they’re doing.”

Bank of America
Group
“It’s just experimentation and rapid
prototyping.”

Bank of America
Group
“We have reached the end of the
advertising agency. It is the era of the
consumer empowerement.”

Bank of America
Group
“On mobile, ﬁt your advertising between
entertainment and utility.”

Bank of America
Group
“Get over the sigma that Big Brother is
watching you.”

Bank of America
Group
“If you empower failure, you will empower
success.”

Bank of America
Group
“The optimizers are the enemy of the
innovators.”

Bank of America
Group
“Pinterest is a wonderful platform for
insights. Way before search, as it is based
on aspirations.”

China Reception
•  S Y Lau, Senior Executive Vice President of Tencent
and President , Online Media Group
“China is as diﬀerent as you want it to be.”

China Reception
•  S Y Lau, Senior Executive Vice President of Tencent
and President , Online Media Group
“Rather than saying that China is diﬀerent, I
prefer to say that China is unique.”

Chasing Unicorns
•  Kirk McDonald - President, PubMatic
•  Sheldon Monteiro - CTO, SapientNitro
•  Ian Schafer - CEO, Deep Focus
•  Julie Veloz - Global Head of Learning & Development,
Annalect
•  Jay Haines - CEO North America, Grace Blue
“The business Rosetta stone is “understand
each other’s business””

Chasing Unicorns
Annalect
“We are losing talent every day.”

Chasing Unicorns
Annalect
“How do we turn our business into a
magnet for talent ?”

Chasing Unicorns
Annalect
“If Apples loses talent to Tesla, how do we
retain talent ?”

Chasing Unicorns
Annalect
“Talent is retaining, not acquiring. You have
unicorns in your company.”

Chasing Unicorns
Annalect
“Some legacy businesses can’t hire
themselves into the future.”

Chasing Unicorns
Annalect
“Don’t hire people on what they’ve done,
hire on what they can do. Look at their
spirit.”

Chasing Unicorns
Annalect
“HR can’t be separated from marketing.
These two worlds have collided.”

Chasing Unicorns
Annalect
“My 13 year old don’t use words anymore.”

Chasing Unicorns
Annalect
“Talking about millenials is wrong. Don’t
focus on age generation but on the
mindset.”

Chasing Unicorns
Annalect
“It’s about creating corporate athletes. You
need coaches, training and having a clear
roadmap.”

Chasing Unicorns
Annalect
“The average career is 14 jobs. Help each
other to have the most impact you can
have.”

Chasing Unicorns
Annalect
“It is about investing in employees personal
growth.”

Chasing Unicorns
•  Bonin Bough - Chief Media and eCommerce Oﬃcer,
Mondelez
•  Penry Price - VP Marketing Solutions, Linkedin
“Unicorns don’t do well in team eﬀort.
Never play leapfrog with a unicorn.”

Chasing Unicorns
Mondelez
“An unicorn is a data-empathetic,
technology-empathetic creative.”

Chasing Unicorns
Mondelez
“Your business can’t scale if you rely on
unicorns.”

Chasing Unicorns
Mondelez
“Closed boardrooms don’t work for
millenials.”

It’s All About Sound
•  Ryan Seacrest, American Radio Personality, Television
Host, and Producer
•  Bob Pittman, Chairman and Chief Executive Oﬃcer,
iHeartMedia, Inc.
•  Moderator: Andrew Robertson, President and Chief
Executive Oﬃcer, BBDO Worldwide
“Nobody’s looking to Apple for discovering
music. They turn to FM radio.”

Host, and Producer
iHeartMedia, Inc.
“Data allow us to move past ratings to
ROI.”

Host, and Producer
iHeartMedia, Inc.
“Apple gave a brief to iHeartMedia Radio
with no lines, no talking points.”

Host, and Producer
iHeartMedia, Inc.
“Most people are consuming TV by sound.”

Host, and Producer
iHeartMedia, Inc.
“iHeartMedia is the only company that loves
traﬃc jams.”

Next Steps in Native Content
•  Robert Kyncl, Vice President and Global Head of
Business, Google/YouTube
•  Shane Smith, Chief Executive Officer and Chief
Creative Officer, VICE
•  Moderator: Daryl Simm, Chairman and Chief
Executive Officer, Omnicom Media Group, Worldwide
“All print companies should do what VICE
did, i.e. expand globally through video.”

“Nobody is really platform agnostic.”

“YouTube creators tell the YouTube story
better than YouTube does.”

“About native: if you make the content and
you make the halo of media around that, it
makes sense.”

“Nobody wants to do content with a
company named VICE.”

“Some kids are going to come in ten years
and make VICE irrelevant. We need to put
the interns in charge every few years. Just
have to convince the shareholders.”

“Companies born in the Internet are used to
change. They are always been at one click
away from competition.”

People, Places, and
Pictures: Real Life in Real
Time
•  Eric Hadley - Head of Parner Marketing, Pinterest
•  Brian Sugar - Founder & CEO, PopSugar
“Pinterest is moving into the “do”.”

People, Places, and
Time
“Pinterest is not a social network. It
connects to people’s interest and getting
them to do stuﬀ.”

People, Places, and
Time
“Pinterest is being used as focus groups.”

People, Places, and
Time
“Technology allowed PopSugar to replace
the morning editors meetings.”

•  Sean McCaffrey - SVP National Client Strategy and
Partnerships, Clear Channel Outdoor
•  Corey Ferengul - CEO, Undertone
•  Justin Fuisz - Co-Founder & CEO, Fuisz Media
•  Calvin Lui - President & Chief Strategy Officer, Unified
“Apple won its first Grand Prix in 10 years
without even showing its products.”
People, Places, and
Time

•  Melissa Goidel - CRO, Reﬁnery 29
•  Paul Alﬁeiri - SVP, Marketing, TURN
•  Becky Brown - VP Global Marketing & Director, Digital
Marketing, Intel
“Intel wants to learn again. The company
has writers and creatives.”
People, Places, and
Time

Power of Social Amplification
•  Zach James, Co-Chief Executive Officer and Co-
Founder, ZEFR
•  Shonduras, Snapchat Influencer
•  Moderator: Bianna Golodryga, Anchor, ABC News
“Snapchat is very personal. It’s the new text
messaging. Followers are like friends.”

Founder, ZEFR
“On Snapchat, it is easy to lose people’s
attention: unconsciously lift your ﬁnger and
the video is gone.”

Founder, ZEFR
“Snapchat has hidden features to keep
parents out of it.”

Founder, ZEFR
“You must start on Snapchat and ask fans
to hashtag on Twitter and Instagram.”

Founder, ZEFR
“Snapchat has far more legs than Vine.”

Founder, ZEFR
“On Snapchat, it is hard to add a follower.
No link, no button. You need to type in the
name. The link is stronger.”

Founder, ZEFR
“It’s not the number of fans. It’s the
engagement.”

Founder, ZEFR
“We don’t put a link on Snapchat. We have
to create a story around that.”

Founder, ZEFR
“The inﬂuencer has to come to the brand
too. The brand gives, the inﬂuencers gives.”

The New A-List
•  Maverick Carter, CEO and Co-Founder - LRMR
Management
•  Ricardo Dias - Global VP Consumer Connections,
Anheuser-Busch InBev
“Star power drives more engagement in
China than in the USA.”

The New A-List
Management
“Authenticity is more important today (like
the example of Lebron and Beats
headsets).”

The New A-List
Management
“We rely less on celebrity, more on
inﬂuencers.”

The New A-List
Management
“If I lose everything, I still break even.”

The New A-List
•  Liz Dolan - CMO, Fox International Channels
•  Reza Izad - CEO, Collective Digital Studio
“As a content producer, we have to talk to
the brand, the creative agency, the media
agency and the PR agency.”

Collaboration in the Pursuit of
Magic
•  Diane Jackson, EVP/Director Integrated Production,
DDB Chicago
“Collaboration is becoming more of the
norm in the pursuit of creating content.”

Magic
DDB Chicago
“Partnerships are diﬀerent than
collaboration. Partnerships can be passive,
you can have silent partners.”

Magic
DDB Chicago
“Collaboration is working towards a
common goal.”

Magic
DDB Chicago
“Nowadays, large teams of people claim
ownership of creative ideas (not just
copywriters and art directors).”

Magic
DDB Chicago
“For the last World Cup, DDB came up with
the creative idea and worked with 11
companies to make it.”

Magic
DDB Chicago
“We shot a commercial on an iPhone. It
costed $7 million USD and took 6 months.”

60+ Inspirational Quotes From Cannes Lions 2015

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60+ Inspirational Quotes From Cannes Lions 2015