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MyStox
"An Alexa skill for quick stock and trading information"
Our Customer
Jimmy is a user of Stock Exchange Alexa skill, which is the
current skill to get stock information based on a personalized
portfolio. He has left a review for the skill, “I'd really love this
skill to work (which is the only reason it got 2 stars vice
zero). Unfortunately, it will currently drive you to
frustration trying to enter even the smallest list of stocks
verbally. App simply doesn't understand no matter how
many times one repeats a stock symbol. Would be great if
one could just enter the list manually on a website...” He is
noticeably irritated by the current options and needs a new way
to get his stock information. He does not need to actively trade
the stocks with this skill, but merely needs “passive”
information similar to a news Flash Briefing similar to CNN or
CNBC.
Our Customer (cont.)
Think He thinks that the current Alexa skill, Stock
Exchange, is difficult to use and not
effective.
See He sees other Alexa skills, like CNN and
CNBC, that do a similar function for news
already
Feel He feels frustrated that the skill he uses
currently hasn’t worked after repeated
attempts
Does He gets information about his stocks from
Yahoo Finance since the Alexa sk
Use Case
As a casual investor, I want to get personalized stock
performance metrics, so that I can get this information on
the go and hands-free similar to how I receive my news.
Adding Stock Data
Stock Ticker Purchase
Date
Purchase
Price
“Alexa, ask MyStox how my stocks
are doing today?”
“Apple is up 12% today!”“Visa is down 2% today!”
“Google is down 0.6%
today!”
“Nvidia is up 3% today!”
“Alexa, add AMD to my portfolio”
“AMD has been added to your portfolio!”
“Alexa, remove Google from my
portfolio”
“Google (GOOG) has been removed from your portfolio”
“Alexa, any important news for me?”
“Microsoft announces earnings today”
Alexa Card Mockup
Hypothesis
● Hoping people prefer to retrieve stock info from Alexa instead
of their phone
● We want to learn if people are willing to receive
financial/brokerage information from Alexa
● This is important for how personal assistants are used going
forward

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My stox persona presentation v2

  • 1. MyStox "An Alexa skill for quick stock and trading information"
  • 2. Our Customer Jimmy is a user of Stock Exchange Alexa skill, which is the current skill to get stock information based on a personalized portfolio. He has left a review for the skill, “I'd really love this skill to work (which is the only reason it got 2 stars vice zero). Unfortunately, it will currently drive you to frustration trying to enter even the smallest list of stocks verbally. App simply doesn't understand no matter how many times one repeats a stock symbol. Would be great if one could just enter the list manually on a website...” He is noticeably irritated by the current options and needs a new way to get his stock information. He does not need to actively trade the stocks with this skill, but merely needs “passive” information similar to a news Flash Briefing similar to CNN or CNBC.
  • 3. Our Customer (cont.) Think He thinks that the current Alexa skill, Stock Exchange, is difficult to use and not effective. See He sees other Alexa skills, like CNN and CNBC, that do a similar function for news already Feel He feels frustrated that the skill he uses currently hasn’t worked after repeated attempts Does He gets information about his stocks from Yahoo Finance since the Alexa sk
  • 4. Use Case As a casual investor, I want to get personalized stock performance metrics, so that I can get this information on the go and hands-free similar to how I receive my news.
  • 5. Adding Stock Data Stock Ticker Purchase Date Purchase Price
  • 6. “Alexa, ask MyStox how my stocks are doing today?” “Apple is up 12% today!”“Visa is down 2% today!” “Google is down 0.6% today!” “Nvidia is up 3% today!”
  • 7. “Alexa, add AMD to my portfolio” “AMD has been added to your portfolio!”
  • 8. “Alexa, remove Google from my portfolio” “Google (GOOG) has been removed from your portfolio”
  • 9. “Alexa, any important news for me?” “Microsoft announces earnings today”
  • 11. Hypothesis ● Hoping people prefer to retrieve stock info from Alexa instead of their phone ● We want to learn if people are willing to receive financial/brokerage information from Alexa ● This is important for how personal assistants are used going forward