75. Brief:
Anando Milk,a localcompany wanted to increase
consumption of milk amonglittle children.
The competition in the form of juices and energy
drinks focus on kids' drinks being funand cool. So
Anando wanted to change the percept on of milk
being a boring drink.
Solution:
C-Ons dering every chi d livesina world of fantasy.
the idea was to exaggerate the benefit of milk
into almost giving the child superhuman powers.
So we useo a noaroing,am1ost a prominent building
whichappeared asif a child was pushing
a part of the building with his bare hands.