Your customers and prospects expect rewarding and relevant experiences with your brand regardless of the channel, device, or time of day. Add to that the fact that your customers are distinct individuals with unique interests and those interests are constantly changing and you have a serious need for real-time optimization. This session will highlight how the Adobe Online Marketing Suite can provide you the insight and technology you need to kick-start a real-time marketing optimization program and keep it on course once you’re underway. Chris Duskin, Omniture

1. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
November 3| Christopher Duskin
Real-Time Marketing Optimization with the Adobe Online
Marketing Suite

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The competition for consumers’ attention is becoming increasingly fierce

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While consumers’ attention spans are becoming increasingly…short

4. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
97% of visitors
to your site
will not
convert
Consider that:
You can’t
afford NOT to
optimize your
online
experiences
And, you
probably have
less than 10
seconds to
convince
those that do

5. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Conversion and Acquisition Strategies Are Not Aligned
$92
Conversion
Funnel
Drive Acquisition
Invest to acquire more customers
to site and push through funnel
Increase Conversion
Invest to make easier for
existing visitors to become
customers
Conversion
Funnel
$$$ NUMERATOR
DENOMINATOR
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5

6. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Online Business Optimization
Evolution from A Channel to Business Strategy
Measure Optimize
Extend
Innovate
Automate
Execute
Measure

7. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Rule: enhance the customer experience
Proven Methods:
Relevance
Efficiency
- +
- +

8. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Consumers & Multichannel experiences
8
See TV ad
for product
Search online
for product
Research
product onlineVisit store
for help
Buy product
online
Visit store to see &
experience product
Buy accessories
in store
Research
accessories
for product
Receive promo
for product
Receive mobile
ad for product
Join Facebook
community for product
Receive product
updates
View video for
newer product

9. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

10. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Solutions
Adobe Online Marketing Suite
10
Platform
Optimization
Publishing E-Commerce Lead Gen
Online
Business
Models
Enterprise
Data
• CRM
• Call Center
• POS
• Kiosks
• BI
Awareness Acquisition Conversion Retention
Analytics
Online Data
• Display
• Search
• Social
Media
• Mobile
• Video

11. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
 Paid search
 Landing page optimization
 On Site Search
 On Site Survey
 Email remarketing
 Display ad targeting
 Dynamic creative &
Adobe CS5 creative integration
 Facebook integration
 Automated product and content
recommendations

12. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
For Instance – Landing Page Optimization

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For Instance – Email Remarketing

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26. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Total Optimisation Series
26
www.totaloptimisation.com
3 Nov - London
4 Nov – Stockholm
9 Nov – Copenhagen
11 Nov – Madrid
16 Nov – Munich
17 Nov – Frankfurt
18 Nov – Milan
23 Nov – Hamburg
24 Nov - Paris

27. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

28. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe, Powered by Omniture
Adobe - Create and deliver rich internet experiences, content and applications
Powered by Omniture - Measure and optimize the value of online experiences
With Adobe powered by Omniture, customers can measure and optimize any online
experience across any platform and any device
AnalyzeEngage UserDeliverCreate
Optimize

29. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The right data + the right experience
29
ITERATE