Case Study from me!! You can learn more How make good Plan on Digital Marketing

1. Digital Marketing Plan
Of
Hackathon 2015
PRESENTED BY DUC DUONG

2. Agenda
1. Introduction to Hackathon 2015
2. Creative Idea
3. The Plan

3. Introduction to Hackathon 2015

4. CHALLENGE
 Looking to find innovative ways to help jobseekers find a job.
 Propose ideas that can be delivered during the Hackathon event.
 Involve one of the following concepts:
1. Search and Matching (Natural Language Process and Machine
Learning)
2. Internet of Things
3. Big data

5. REQUIREMENT
 Invited to submit ideas that would help jobseekers find a job in an
innovative way
 Registrants must form a team of 3 to 5 members
 Ideas will be shortlisted
 Source code and documentation must be provided by GitHub URL,
Prototypes

6. WHO SHOULD APPLY
 IT teams who have an idea can help jobseekers find a job in an
innovative way.
 Legal residents of Vietnam, near HCM city
 Eighteen (18) years of age or older
 Not employees of the Organizer and household members.
 Duration: From Sep 21 to Oct 31, 2015

7. EVALUATE
 Quality of Idea: The solution is innovative
 Review Style: Contest Owner Sign-Off

8. WINNER
$10,000

9. HOW DO REGISTRANTS START?
 Sign up with Facebook account
 Share Hackathon 2015 with friends
 Join the discussion on Vietnamwork Facebook Page or
Vietnamwork Website

10. HACKATHON VIETNAM CHALLENGE
Minister Nguyen Quan

11. WHAT HOLDS?

12. Đón Mưa Thành Công
WHAT‘S THE BENEFIT ?

13. CREATIVE IDEA
Đón Mưa Thành Công

14. WIN – WIN - WIN MODEL

15. 1
3WIN – WIN - WIN MODEL
Many solutions for
future technologies,
can learn more from
the solution
Promote their technology
projects that can make better
lives.
The competition can elevate
Navigos as a prestigious brand

16. THE PLAN

17. Teasing:
Hackathon 2015
Comeback!!
In – Event:
Hackathon 2015 -
The solution is
innovative for?
Afterward:
We are still with
you

18. Hackathon 2015 Comeback :
Attract attention of the publics
to the coming Hackathon
2015 through activations,
mass media, and interacted
communication activities such
as social media, digital , email,
PR, owned)
Phase 1: Teasing Phase 2: In -Event Phase 3: We are still with you
Hackathon 2015 - The
solution is innovative : Bring
the real information to
competition through
activations, Hackathon event
and on – site communication
activities through 360
communication activities (
mass media, social media,
digital, news …)
We are still with you : Keep
updating information about
Hackathon 2015 report. It’s
promoted to the public
through social media, etc.

19. Phase 1
Hackathon 2015 Comeback
(6 week : 21/9 – 31/10)
Phase 2
Hackathon 2015- The solution is innovative
( 3 week: 1/11 – 21/ 11)
Phase 3
We are still with you
(1 week: 23/11 – 27/11)
Objectives  Ring the bell to aware that Hackathon
2015 is back.
 Start getting registration via facebook
 Keep communication on-site and off-site through
engagement activities.
 Getting more registration.
Maintain relationship with key stakeholders
Implemen
tation
• Increase awareness about Hackathon
2015.
• Spread out Hackathon 2015 on online
media
• Implement advertising execution.
• Send to Email for User when time begin
registration.
• Make Landing Page to register for the
program.
• Contact with Tech influencer and invite
them to talk about the Event.
• Online Pr Articles publishing.
• Share Pr Articles on Tech Forum, Group
Tech on social media.
• Following Registration and tracking
source to Website.
• Maintain managing website and social media.
• Online Pr articles publishing.
• Send to Email for User when time up the
program registration.
• Share PR Articles on Tech Forum, Group Tech
on social Media.
• Following Registration and tracking source to
Website.
• Launch Hackathon 2015 aftermovie.
• Maintain communicating through Website
and fanpage.
• Online PR articles publishing.
• Send to Email notifications Winner, fully
informed ideas, product…

20. Channels Email marketing Vietnamwork.com –
Landing Page
Pr Online, Forum Seeding,
Facebook Seeding
Facebook ads Pr Online Social Media
Influencer Email Marketing Email Marketing
PR Online, Forum
Seeding, Facebook
seeding
Facebook Ads Vietnamwork.com.vn –
Landing Page
Data Management
Landing Page
Data management
Outcomes • Awareness about Hackathon 2015
amongst Key Stakeholders is increased
• Increase traffic to Website: 30,000 user
• Increase Registration : 3000
• Increase Registration : 6000.
• Communication flow is smooth.
• Information about Hackathon 2015 spreads out
on online and social media to attract people’s
interactivities.
Success and achievement of Hackathon 2015
are widely announced to online media.

21. Teasing
Hackathon 2015 Comeback!!

22. Media
• Digital : Landing Page,
content
• Social Media: Facebook
ads, content
• Online media : PR Article
• Email marketing, content
• Youtube channel, content
• Forum Seeding
Influencer
CTO in Tech Company
on HCM City
STAKEHOLDERS FOCUSING

23. Media
Digital Online Media
Facebook
ads
Hackathon’s
Youtube
Vietnamworks
.com
PR ARTICLE
Email
marketing
Forum
seeding

24. ONLINE MEDIA – PR ARTICLE

25. DIGITAL – Vietnamworks.com
Banner Ads Article
Email Marketing Landing Page

26. DIGITAL – Facebook ads
Events on Fanpage and post more
event-relevant content Facebook ads – Post Engagement

27. DIGITAL – Youtube’s channel
Make video series about “ Thành Công “ concept such as:
1. Introduction to Hackathon 2015
2. Success story of an IT guy at Hackathon 2014
3. Current tech trends with tech industry leaders
4. The tips from the influencer

28. DIGITAL – Forum Seeding
Focus tech forum

29. Influencer
Mr. Dinh Le Dat –
CTO of FPT Online
Mr. Truong Gia Binh –
Director of FPT

30. Influencer
Mr. Nguyen Thanh Binh –
Director of Coc Coc

31. In – Event

32. Media
• Social Media: Facebook
ads, content
• Online media : PR Article
• Email marketing, content

33. MEDIA
Digital
Facebook
Content
Vietnamworks
.com
Email
marketing

34. DIGITAL – Vietnamworks.com
Banner Ads Article
Email Marketing

35. DIGITAL – Facebook ads
Updated content about Hackathon
2015

36. Afterward

37. Media
• Digital : Landing Page,
content
• Social Media: Facebook
ads, content
• Online media : PR Article
• Email marketing, content
• Youtube channel, content

38. ONLINE MEDIA – PR ARTICLE

39. DIGITAL – Vietnamworks.com
Article
Email Marketing Landing Page

40. DIGITAL – Youtube’s channel
The Aftermovie will capture amazing moment of winners and event.

41. THANK YOU