Fairhead Creative provides information and guidance about email marketing for its users. We guide you how to increase your sales, visitors from email marketing. Email Marketing has one of the highest ROI among all other various marketing ways. For more information about Fairhead Creative then feel free to call us @ 1-813-644-9944 OR visit our website.

1. How to Automate Sales Using Email by
Fairhead Creative
Imagine giving every lead custom emails, predicting every action & offering real value. Automatically.
Everyone knows: if you know how to automate your sales, you can literally sell in your sleep.
If you want to automate your company's sales using email, read on.
1. Focus On Giving Value
Most businesses go straight for the sale.
Know why? Because they think they have no other choice.
They think that if they don’t, their visitors might leave and never come back, and that’s it. We get it:
why come back if they’re not buying?
Consider this: if you’re asking for the sale on first contact, you may be the one driving them away.
Question. When was the last time you bought something from a stranger, as soon as you met them?
Your visitors are finding you in different places, in different states of mind, with different levels of
understanding about their problem. Everyone's different. We need to treat them as different.
It’s important to, from a place of service, provide massive value for your subscribers and position
yourself as an advisor, rather than a vendor.

2. (If you want to skip straight to the download link, click here.)
1) Why You Need to Give Value to Get Value from Your Marketing (Constant Contact) 
When you’re committed to providing value to your audience and you clearly stay focused on
their success, you’ll have more people who want to hear from you and a better return from
your marketing investment.
This is essential in email marketing.
2) How to create a killer value proposition for your next email campaign (Campaign Monitor) 
Let's say you’re getting great open rates, but your click-through rate is low. Why aren’t people
excited about your offer?
It could be that the value proposition you used in your email missed the mark. This article
explores how to diagnose that, and remedy it.
3) How to create a killer value proposition for your next email campaign (Campaign Monitor) 
Did you know that email marketing has a 4300% ROI?
Email returns outperform search conversions by 84% and social media conversions by 633%.
This article shows you 13 types of email that can and should find their way into your email
funnels.
4) 6 ways to drive lifetime value with effective email marketing (BigCommerce) 
Unless you run a SaaS business, where the acquisition of a repeat customer is done on the
front-end, you need to continually work to stay top of mind with your customers. This article
shows some good ways to nurture your customers to keep them coming back for more, all via.
email marketing.

3. 2. Don't ask If, ask Which
Once your focus is on giving value, the next hurdle is cutting through the noise.
Your visitors arrive skeptical.
And they stay skeptical when your emails hit their inbox.
Next, we need to nurture each lead as an individual, and give them individual correspondence.
We don't ever need to ask if they want what you've got. We only ever need to ask which!
The magic is this: they will tell you with their actions.
Did they open the email? Click the link? Act on what the page offered?
This data is available to you right now. Let's learn what to do with it.
(If you want to skip straight to the download link, click here.)
1) Behavioral email marketing: 4 Examples (EmailVendorSelection) 
There has been a massive resurgence in behavioral email as email marketers realize customers
are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly
newsletters.
What does this mean for you? And what does your email marketing software need to be able
to send these event driven emails?
2) How Elmer Wheeler Can Help You Make Sales (EarlyToRise) 
“Don’t sell the steak, sell the sizzle.”
That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the
real meaning behind those words can transform your company’s sales copy – and your bottom
line. This article breaks down five other key sales tips from the same author.
3) Don't bother with social media until you have email marketing nailed (Duct Tape Marketing)


4. An engaged email list, eager to hear from you, is one of the most valuable assets you can build.
1,000 responsive email followers trumps 25,000 Twitter followers when it comes to actually
promoting the things that make you money.
Focus on building a list of email subscribers that want to hear from you and social media will
become a tool set to help you do more of that.
3. Keep It Simple, Seriously
Selling with email can be very involved, and very nuanced.
Many people make it even more complicated than it needs to be.
Great email marketing, to us, involves two things:
 A heart to serve your audience
 The patience to serve everyone at their own pace
Everything else is secondary.
Making them pretty, or elaborate, is sometimes effective but always secondary to these two core
elements.
(If you want to skip straight to the download link, click here.)
1) Email Marketing Frequency: Finding Your Balance (NinjaForms) 
How often you should send email marketing material has been a subject of debate for many
years. It’s been a fairly polarizing conversation to boot, with strong advocates for daily emailing

5. on one end and cautious testimonials that email flooding motivates unsubscribers on the
other.
This article breaks down statistical data about ideal frequency.
2) Designing for the inbox (Campaign Monitor) 
Every major email client, from Outlook to Gmail to Apple Mail, is set up by default to send in
HTML format, and comes with a bunch of tools and options to format HTML.
We at Fairhead Creative don't always advocate elaborate designs - only if they'll increase your
results. But this article makes a great case for the scenarios where highly-designed emails are
appropriate.
3) Plain Text vs. HTML Emails: Which Is Better? (HubSpot) 
In the world of email marketing, opens and clicks are everything, which means good marketers
are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action,
images, headers, layout, link positioning, copy, length, tone, content ... the list goes on and on.
Through all of this testing, there's a common trend emerging: Aside from proper list
segmentation, a frequently preferred visual style that boosts opens and clicks as is an old
school, plain-text-looking email.
4. Optimize Everything
That which can be measured, can be improved.
With the right email sales system setup, there are massive amounts of data available to spot
optimization opportunities.

6. By reviewing that data and using our cycle your email sales systems could increase performance 100-
300%.
1) 5 Email Marketing Mistakes That Are Killing Your Open Rates (Unbounce) 
With email nearly 40 times more effective at acquiring new customers than Facebook and
Twitter, it is very much alive.
That’s great news – provided your open rates aren’t suffering. After all, conversions are a moot
point if your emails aren’t being opened to begin with.
What you can do is focus on what it is that is killing your open rates and then get to work at
fixing them. This article takes a look at five all-too-common offenders.
2) How To Make Your Audience Fall In Love With You Through Email Marketing (CrazyEgg) 
Whatever you do, do email.
Email marketing can be challenging, however. Sometimes, email marketers think that it’s
enough just to set up the campaign and send off emails every so often.
There is a lot more to it than that. If you truly want a raving fan base of subscribers who love
you and will buy from you, you need to know how to earn their love and affection.
3) How to combine your website and email marketing efforts for optimal results (BizJournals)

According to recent research from Constant Contact, the top three marketing methods for
finding new customers are word of mouth, email, and websites.
This article breaks down how you can create a closed yet ever widening loop that attracts your
ideal customers through a variety of marketing channels, drives them to your website, and
continues to engage them once they arrive.
Here’s the bottom line.
You’re right.
There’s a lot of stuff to do to make this work.
A lot of it may be entirely new to you.
You can’t just wing this stuff. Well, you can, but you’ll discover very quickly how ineffective that is.

7. But if you have all this spelled out for you, step-by-step, you can see exactly how to make this work.
We’ve created that step-by-step guide for you.
It’s yours already. No charge. All you need to do is download it.
Here’s what NOT to do.
If you’re not sure it’ll be worth it, or if you think it’ll just be one long pitch, that’s understandable.
There’s a lot of that in our industry.
The good news is, it’s not a pitch. It’s a guide.
If you didn’t know already, we’re here to help difference makers make a difference. That’s it.
So download it now, while it’s still available, and let us know if you have any questions. We’re here to
help you succeed.
By
Fairhead Creative LLC