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Crunch time
Finance in a digital world
Framing the future	 04
Digital disruption 	 05
Start where you are 	 07
New challenges, new tools 	 09
Cloud	11
Process robotics 	 13
Visualization	15
Advanced analytics 	 17
Cognitive computing 	 19
In-memory computing 	 22
Blockchain 	 24
Don’t ignore the people puzzle 	 26
Make the call 	 29
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This publication is based on extensive research with finance
professionals, including in-depth interviews with CFOs of global
businesses. You’ll find their comments sprinkled throughout the
document. To those CFOs who agreed to be interviewed, we offer our
most sincere appreciation. Thank you.
Contents
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“Finance teams need to
understand that the world
will continue to move even
faster. We need to prepare
ourselves to meet the
demands of a business we
haven’t even seen yet.”
A very short quiz
What do business leaders
say about your finance
organization today?
A Finance does too much.
B Finance doesn’t do enough.
C I have no idea.
D All of the above.
Scoring
Business leaders may not have a good understanding
of all that happens in finance, but they do know what
they want. Financing the company. Getting the books
right. Forecasting performance. And help making better
decisions. Is your finance organization ready to do that?
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Framing the future
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01
When a Sumerian merchant
first recorded the sale of
livestock on a clay tablet,
business technology was born.
Today, 5,000 years later, that
ancient technology has evolved
into a new class of digital tools that
are reshaping almost every aspect
of business. You don’t have to look
far to witness the spectacular
chaos of cloud, robotics, analytics,
artificial intelligence, automation,
and more. These are some of the
digital disruptors that are changing
how business gets done.
What does all of this mean for the
future of finance? Quite a lot.
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Digital disruption
“Finance teams need to understand
that the world will continue to move
even faster. We need to prepare
ourselves to meet the demands of a
business we haven’t even seen yet.”
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Digital disruption
Finance organizations have lots of experience
managing change. But digital represents
opportunities we haven’t seen before.
Opportunities to explore massive amounts
of information, to do it quickly, and to
distribute knowledge wherever it needs to go.
These shifts are not only driving operational
improvements, they’re also changing
expectations for adding insight.
Data volumes are exploding
Information is flooding into business, pushing
data volumes through the roof. Big data. Social
media. The Internet of Things. The world creates
2.5 quintillion bytes of data every day.1
Unstructured is different
The massive growth of structured data
is challenging enough, but the amount of
unstructured data from video, photographs, and
text raises analytical challenges that many finance
organizations aren’t prepared for. Many have
neither the technology nor the talent to keep up.
Finance doesn’t have a corner on analysis
People in the business have access to analytical
tools that used to be owned by finance. When
finance can’t or won’t add value, business
partnership comes under threat.
Business cycles up for grabs
In a digital world, products can be launched in
hours instead of months. They can disappear
just as quickly—and so can customers. Cycles
for planning, forecasting, capital allocation, and
closing are all up for grabs. Does finance need to
do more things in real time?
The talent crunch is real
Talent models for digital finance tilt toward data
science and business partnering. Many finance
organizations don’t have the right people in place
to make the shift. Training and development
can help, but the need to recruit for new skills is
taking on new urgency.
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Start where you are
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Start where you are
A CFO in an established business obviously
faces different technology challenges than CFOs
in companies that grew up digital. For the latter,
finance may already operate completely in the
cloud, with automation everywhere, and no
such thing as a legacy system. Their people are
digital natives.
Traditional companies tend to see digital
differently. Many are adopting cloud and analytics
solutions, but they still have large legacy systems
in place—systems that require a lot of money
and effort to keep up. Implementing change is
hard and it’s constant, with challenges coming
from all directions.
Some finance organizations are responding by
pursuing a “lights-out” model for operational
finance, where some core processes happen
through automation and robotics. In theory,
this frees up people to add value in planning,
forecasting, and supporting business decisions.
Others are doubling down on analytics to
improve their business partnering performance.
Many are doing both.
Which path makes sense for you? What kind of
roadmap will you need to realize the benefits of
digital transformation?
In the end, companies will need to chart their
own courses. But no matter which future you
envision, the leaders will likely be those who
figure out how to make digital work for finance—
and for the whole business too.
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New challenges, new tools
Some of the new digital tools
available to finance focus
specifically on updating
core systems and existing
capabilities. Other tools—we
call them exponentials—are
designed to deliver new and
different capabilities.
Together, they form a toolset
finance can use to improve its own
performance and serve the
business more effectively,
especially when these tools are
used together.
Our research suggests that these
seven technologies have growing
relevance for how the work of
finance gets done.
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Cloud
Cloud is a kind of computing that uses
scalable, elastic technology to deliver
services over the Internet. Instead of
making large investments up front,
finance can get the full stack of finance
functionality “as-a-service,” delivered
through public, private, or hybrid clouds.
Advanced analytics
Analytics has long been part of the
finance arsenal, but new techniques
are helping business people tackle
the crunchy questions with insightful
answers. Often that means combing
through big data to see patterns that
suggest future opportunities.
Process robotics
Process robotics automates transaction
processing and communication across
multiple technology systems. Robots
perform recurring processes just like
humans, but with less risk of errors
and fatigue.
Cognitive computing
Cognitive computing and artificial
intelligence (AI) simulate human thinking.
This technology includes machine learning,
natural language processing, speech
recognition, and computer vision.
Visualization
Visualization refers to the innovative use
of images and interactive technology
to explore large, high-density data
sets. Visualization suites complement
business intelligence and analytics
platforms, offering rich graphics,
interactivity, and usability on par with
leading consumer experiences.
In-memory computing
In-memory computing refers to storing
data in main memory to get faster
response times. And because the data
is compressed, storage requirements
are reduced. The result? Speed and
access to quantities of data that were
previously unimaginable.
Blockchain
Blockchain is a digital distributed ledger,
where transactions are verified and
securely stored on a network of distributed
and connected nodes, without a governing
central authority.
New challenges, new tools
Core modernization
Exponentials
Digital tools
designed to deliver
new and different
capabilities to
finance
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Cloud
Agility and
efficiency with
everything-
as-a-service
For companies that want flexible, scalable
services without incurring large startup costs
or technical debt associated with IT architecture
and code maintenance, cloud is made to order.
According to Gartner, at least 25 percent of new
core financial application deployments in large
enterprises will be cloud software-as-a-service
(SaaS) by 2018.2
Our own research shows that cloud platforms
have been implemented by nearly 80 percent
of the companies surveyed. Nearly half of
responding CFOs say they use this technology in
a few areas, and more than 30 percent say they
use it more broadly. Another 12 percent say they
are evaluating or piloting the technology.3
Crunch time
Be not afraid. Cloud services come with
legitimate cyber and security concerns
that must be taken seriously. But there
are also numerous finance applications
where cloud simply makes too much
sense to ignore. Top applications for early
adoption include planning, budgeting,
forecasting, procurement, expenses,
reporting, and payroll.
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Cloud in action
Following early successes of
pure-play SaaS providers, ERP
technology giants began shifting
their strategy to cloud solutions,
enhanced with new services,
including cognitive computing,
in-memory, and cyber security.4
They’re in a full-scale arms race,
with benefits going to companies
that want to streamline
operations and reduce costs.
Smaller players with niche
capabilities are disrupting the
market, too, especially for
planning and forecasting.
A global private equity firm wanted
to implement cloud-based ERP.
The firm’s interest was driven by
growth, geographic expansion,
and increased reporting demands.
Cloud helped them transform
finance into a scalable, controlled,
and more efficient organization.5
“Three or four years
ago, cloud was a
missionary sale. Now
it’s mainstream. Most
RFPs today have a
cloud in the bakeoff.”
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Process robotics
Faster, cheaper,
better
Robotics and automation have fundamentally
reshaped global manufacturing, upending
conventional thinking about distribution channels,
supply chains, and labor costs. But that’s just the
tip of the iceberg. From call center management
to inventory tracking to the Internet of Things,
and more, innovative applications of automation
have been bubbling up in nearly every industry
and business function. Even in finance.
Process robotics uses software programs
to perform repetitive tasks and automate
processes, such as procure-to-pay and order-
to-cash. These processes often involve large
volumes of manual activities, including data
entry and reports. According to our research,
process robotics is already being used by about
30 percent of the companies we surveyed.6
Their
motives are familiar: more speed, less cost, and
higher accuracy.
In addition, automation gives finance an
opportunity to move people into functions where
they can help the business make better decisions.
That’s a good thing.
Crunch time
There’s no need to reinvent the wheel.
Many finance organizations have
discovered good opportunities to reduce
costs and improve productivity through
process robotics. Avoid analysis paralysis
by choosing a proven application and
diving in.
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Process robotics in action
A large bank deployed
a full Robotic Process
Automation (RPA)
implementation using 100
robots running 18 processes
to handle more than 85,000
requests each week. The
output capacity delivered by
the robots was equivalent to
roughly 230 FTEs delivered at
30 percent of the cost of
recruiting more staff.
Additionally, two of the
top five quality fails were
eliminated following
introduction of the robots.7
After exploring ways to improve
its mature shared services
operation, a global manufacturer
concluded it could bypass
traditional Business Process
Outsourcing and focus instead
on robotics and cognitive
technologies. The potential
benefit? The company could
automate the equivalent of 80
percent of its FTE workload.8
“We have to be ever
more efficient.
That means driving
costs down for
transactional services
using automation,
robotics, and maybe
even outsourcing
to new providers in
this space.”
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Visualization
Making information
accessible
Making the leap from raw data to actionable
insights is a priority for many enterprises. With
human attention spans today running at only
eight seconds,9
we require methods and tools
that allow us to more quickly decipher the ever-
increasing volume of data available.
Visualization tools can bring analytical solutions to
the enterprise faster, enabling rapid prototyping
that reduces development time. These tools also
allow companies to “see” developing stories that
directly address decisions that matter. Visual
metrics are easily understood by more people,
enabling analytics to expand beyond the domain
of data scientists and quants.
Advanced visualization tools have been
implemented by nearly 30 percent of the
companies we surveyed, with another 12
percent reporting they are evaluating or
piloting the technologies.10
Crunch time
It’s often assumed that visual analytics
tools themselves will provide insights
out of the box. They generally don’t.
Like anything else, finding effective
solutions requires sifting through
options, experimenting, and then
settling on an approach that works
for your unique needs.
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Visualization in action
A global manufacturer wanted to
improve the speed, consistency,
and quality of information
decision-makers were receiving,
specifically so they could analyze
problems more quickly. The
company created dashboards
that were positioned on the
production floor to show when
there might be an imminent
bottleneck in the production
process. With these visual tools in
constant sight, managers could
quickly reallocate people and
resources to avoid costly
slowdowns.11
Using visualization tools,
executives at a global bank are
now able to analyze financial data
more efficiently using interactive,
integrated reports. The reports
allow executives to drill down into
leading and lagging performers
across different periods and
compare scenarios, such as
actual financial metrics to
budgeted metrics.12
A health services company
faced challenges reconciling
information across reports,
with little ability for executives
to customize information
or dig deeper into the data.
With visualization tools,
the company now delivers
easy-to-use trend analyses
and KPIs that provide insights
into variances and root
causes.13
“We have to be
able to expand the
information we
provide and have it
easily accessible. At
the end of the day,
that’s the strategic
part. The fun part.”
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Advanced analytics
Deeper insights,
better predictions
Having effective planning, forecasting, and
profitability analysis means a lot to business
leaders. Fortunately there are proven ways for
finance to get better at it, including predictive
modeling. Many companies are already making
significant analytics investments in these areas.
Advanced analytics solutions have already made
their way into the toolsets of finance teams
around the world. As finance organizations
work to meet growing expectations for value-
added insights, the trend will likely continue,
with talent increasingly focused on analysis
and interpretation including application of
sophisticated algorithms used by data scientists.
About 45 percent of surveyed CFOs say they
have already made investments in finance and
accounting analytics, and about 52 percent say
they will invest more in the future. The financial
services sector shows highest levels of past
investment among respondents, at 64 percent,
with the healthcare sector highest for future
investment, at 71 percent.14
Crunch time
Focus on forecasting. There are lots of
ways to apply advanced analytics to
amplify the strategist and catalyst roles of
finance. If you’re looking to get started,
invest in tools specifically designed
to improve forecasting. CFOs tell us it’s
the place their business colleagues expect
the most support.
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Advanced analytics in action
A global consumer products
company wanted to improve
its financial planning and
forecasting capabilities, which
lacked transparency. Using
advanced analytics, the
company was able to achieve
a 99.6 percent accuracy in net
sales forecasting for the first
year of a two-year rolling
forecast.15
Advanced analytics can also
streamline processes and
reporting. At a large grocery store
chain, reporting was fragmented
with 155 metrics used for
executive reporting. Using
advanced analytics and
visualization, the company
reduced its metrics to the most
essential and predictive eight,
each focused on helping the
company make better choices.16
A health care provider wanted
to understand why payroll
seemed out of whack with
headcount growth. By using
a payroll analysis tool, they
were able to see increased
shift differentials, and could
target a malfunctioning
scheduling system.17
“Finance organizations
are becoming
transformation agents
and data scientists,
quite frankly.”
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Cognitive computing
Automating
insights
“Cognitive computing” is a general term that
covers machine learning, natural language
generation, speech recognition, computer vision,
and artificial intelligence. Taken together, these
tools simulate human cognitive skills, grinding
through mountains of data to automate insights
and reporting in real time.
Our research shows that cognitive computing and
artificial intelligence have been implemented by
about 17 percent of the companies we surveyed.
Another 20 percent say they are piloting the
technologies in specific functional areas.18
Crunch time
Choose reading and writing. Natural
language science (NLS) enables
companies to read things like contracts
and purchase orders—and to tackle
them at high volumes without human
intervention. In addition, natural
language generation can supplement
routine reports with narrative
commentary using personalized text.
These applications are a good place
to start.
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Cognitive computing in action
Our own firm is automating
standard commentary related to
weekly and periodic financial
results across all businesses. This
automation effort will be freeing
up time for the finance team doing
this work to focus on more
strategic tasks.
A news agency uses cognitive
software to automate corporate
earnings news articles. After an
initial learning curve, the process
of automated reporting is virtually
error-free. The company now
produces 3,700 earnings stories
per quarter, a 12-fold increase over
its manual efforts.19
“Given the power of
analytics, machine
learning, and greater
sources of data,
our role of business
partner may evolve
to where we’re
constantly considering
different ways to
adapt our business
model.”
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The elements of cognitive computing
Machine learning
Machine learning is the ability of
computer systems to improve their
performance independently by
exposure to data, outcomes and a
feedback loop, without the need to
follow instructions.
Speech recognition
Speech recognition is the ability
to accurately transcribe and
understand human speech.
Natural language processing
Natural language processing is the
ability of computers to work with
text in the same way that humans
do. This gives computers the ability
to write high-quality personalized
text accommodating idiosyncratic
situations in a non-repetitive and
natural way.
Computer vision
Computer vision is the ability
of computers to identify objects,
scenes, and activities in natural
visual environments.
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In-memory computing
Manage more
information about
more transactions
Dealing effectively with digital information
requires a technical architecture that can handle
massive data sets, without sacrificing availability
or timeliness. That’s what in-memory technology
delivers. Key applications include transaction
processing, event processing, distributed caching,
and scenario modeling.
Only 10 percent of CFOs surveyed say they
currently use in-memory technologies, and
many cite a loss of detail as data is aggregated.20
But look for that to change a lot over the next
few years. For many future data management
needs, in-memory will likely be an indispensable
tool. The explosion of information streaming in
from the Internet of Things alone could make
in-memory a critical capability for companies
undergoing digital transformation.
Crunch time
Get your geek on. Where do you need
fast access to analyze a high volume of
concurrent transactions? Where would
automated notifications in real-time
enable better decision-making? Where do
you need dynamic big data calculations in
milliseconds? You can’t address these
questions without diving deep into
data—and in-memory technology
enables that to happen.
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In-memory computing in action
A transportation company carried
more than 23 million passengers
each day on more than 12,000
trains. Using legacy technology, the
company could handle no more
than 40,000 concurrent Internet
users, many of whom spent up to
30 minutes trying to book tickets
online. With in-memory
technology they can now handle
more than 120,000 concurrent
users. Completing a reservation
now takes mere seconds.21
A retailer used in-memory as part
of a multi-year program to
modernize their aging financial
systems environment. The
company’s legacy budgeting and
forecasting system was more than
20 years old, and was heavily
dependent on spreadsheet
templates and supplementary
schedules. Their solution? A new
system with the ability to drill
down from totals to transactional
detail. The system delivered better
analysis, reduced time spent on
financial processes, and enhanced
output view options.22
An insurance company wanted
to transition to a new finance
platform to improve and
standardize financial processes.
Using in-memory technology, the
company was able to gain near
real-time access to data to enable
analysis and support
decision-making.23
“In-memory is one
of the most exciting
areas for finance
because of the
possibilities it creates
in providing insights
for unlocking value
from big data.”
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Blockchain
Building digital trust
Blockchain offers the storage of immutable
records of transaction data through distributed
networks. It retains the full history of
transactions, which makes them verifiable
and independently auditable. Blockchain also
enables peer-to-peer transfer of value, potentially
eliminating the need for intermediaries. In
addition, event triggered programmable
contracts, also known as smart contracts, can be
stored and executed on blockchain.
While the technology is gaining momentum,
there are still unresolved issues, including risks
associated with regulation, control, and security.
Only 4 percent of CFOs surveyed say they use
blockchain technologies, and familiarity with the
technology appears relatively low.24
Crunch time
Wait and see. Developments in blockchain
are moving forward steadily, especially in
financial services, where companies could
see $20 billion in annual savings by
2022.25
Market forecasts indicate that 80
percent of the world’s largest banks will
have initiated blockchain projects by the
end of 2016.26
Even if you’re not in
banking, keep an eye on what financial
institutions are doing. Current obstacles
to blockchain adoption should eventually
be resolved, and it will likely be coming
your way.
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Blockchain in action
One global e-commerce
company is offering a different
approach to online retail, by
connecting buyers and sellers
directly. The open-source project
is creating a decentralized
network for peer-to-peer
commerce. Instead of visiting a
website, users download and
install a program that directly
connects them to other people
looking to buy and sell goods and
services, removing the
middlemen altogether.26
A bank in Japan has completed
a three-month trial on the
application of mijin (a platform
for creating blockchains) to its
accounting systems in a
real-world environment. In
the demonstration, 2.5 million
virtual bank accounts and an
environment with capacity to
process 90,000 transactions
every hour were created, with
significantly reduced risk of
failure and fraud.27
Global financial institutions
are using blockchain for
cross-border payments,
operating close to real-time
and at a fraction of the cost
of current platforms.28
“Anything I could
say about adopting
blockchain would be
idle speculation at this
stage. You can quote
me on that.”
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Don’t ignore the people puzzle
“Digital transformation is fundamentally
human-centric because it’s about
imagining new ways of value creation.
For that to happen, people have to be
digital enablers as well as users of new
digital capabilities.”
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Don’t ignore the people puzzle
Finance organizations have the people they need
to produce results in the current world. But as
that world changes, what will be required to help
those people continue to be successful? What
new approaches will be needed in recruiting,
development, and organizational planning?
The growth of digital business is already
reshaping the talent marketplace, far beyond
finance. As companies seek to upgrade their
workforces in all areas, they’re placing a premium
on people who have relationship and analytical
skills and can also understand the business.
Finance faces the same challenges, and
professional development is only part of the
solution. Some people will be able to make the
transition from accounting to more analytical
roles, but some may be left behind. In the
meantime, every hire you make is an opportunity
to prepare for a digital future.
As you think about your talent model, don’t
ignore the emerging gig economy, where
“cloud-based talent” is sourced for specific tasks
and outcomes, and paid by the drink. It’s one
effective way to gain better talent and more
organization flexibility.
Research shows that millennials will make up
75 percent of the workforce by 2025.29
As
digital natives, they expect consumer-grade
technologies to be part of their everyday work
lives. The people you need won’t want to work
at a place that is not cutting edge or doesn’t give
them the chance to learn, grow and innovate.
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Talent essentials for digital transformation
Leadership
Digital transformation doesn’t
happen without leadership. In
finance, a CFO champion is
indispensable. Be deliberate about
the commitments you’re making,
with a sharp view to the future and
a clear roadmap for getting there.
Culture
Clear ambitions give people the
opportunity to understand where
they can push boundaries and
drive innovation. Previous
generations of finance
professionals worked in an
environment that valued
predictability. Those in the newer
generations tend to seek more
experimentation, innovation, and
progress. With every new hire,
your finance culture can become
more and more ready for the
digital world.
Skills
The skills needed for digital finance
are different from what has been
needed in the past. Finance talent
today needs a solid knowledge of
technology and data science, as
well as a deep understanding
of the business itself.
Engagement
What would it take for people to
see your organization as actively
and fully committed to them and
their goals? Getting there is key to
having a more engaged and
inspired workforce.
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Make the call M:	Hello. Maria in
marketing here.
J: 	 Hi Maria. This is John.
M. 	John the CFO? What’s up?
Did you lose some bitcoins?
J:	Funny.
M:	 What can I do for you?
J:	I need your help. You’ve
been on a digital binge in
marketing for two years.
I want to know what
you’ve learned.
M:	Don’t tell me you’re
trying to figure out social
media again.
J:	 Ha ha. I’m serious.
M: 	Okay. But I should warn you
in advance. Digital isn’t just
about new technologies. It’s
a whole new way of thinking
and working. Are you ready
for that?
J:	 I think I need to be.
M:	Then let’s do it. We’ve made
plenty of false starts—and
we’ve learned a lot.
J:	I’m counting on it.
I’ll send you an invite for
a Thursday meeting.
M:	Be sure to bring your phone.
I’m going to take a picture of
you stepping into the brave
new future and post it on
social media. Don’t worry.
You won’t feel a thing.
J:	 Don’t even think about it.
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Make the call
The pace of digital is putting new pressures on
finance to adapt. That much is certain. Exactly
what it means for finance in your company is a
different question. It’s the question you should
be asking.
Our research shows that most finance
organizations we spoke with are already on
their digital journeys, even if their roadmaps
aren’t explicit. Not only are CFOs making
targeted investments in cloud, analytics,
and robotics, they’re also rethinking talent in
anticipation of growing business expectations
for value-added insight.
Fortunately, CFOs are not alone. Other parts of
the business are often leading digital initiatives,
and there’s a lot to learn from their experiences.
Talk to your colleagues. Find out how
transformation has reshaped their talent and
operating models. Learn from successes they’ve
had—and from their failures.
Then begin mapping out a transformation for
finance, focusing first on applications that have
proven to be clear winners in other finance
organizations. Have a master plan in mind, but
execute it one step at a time. Things are changing
fast. Don’t make big bets until you know you’re
ready and understand the potential risks.
No matter what future you see ahead for your
own finance organization, one thing is sure.
If business leaders around you are going to
compete in the digital world, they’ll need to
process more information more quickly, and
turn that information into deeper insights faster
than ever. That will require new technology—
and a group of people who are curious and
skilled in using it.
30
06
05
01
04
02
03
“Not having a roadmap
would be really dangerous
these days because the
pace of transformation
is speeding up in every
industry. Be on the
lookout for quick wins and
use them to validate your
direction.”
Another short quiz
What do you think?
A Sorry. I have other things to do right now.
B I get it, but the path forward seems fuzzy
C We’re already on the digital road.
D Call me.
Scoring
This report about finance in a digital world was
developed, in part, using confidential interviews with
CFOs at some of the world’s leading companies.
Those ongoing interviews reflect our commitment to
understanding what finance organizations are already
doing in response to emerging digital forces—as well as
what they expect to see in the future.
31
Let’s talk
If you’d like to learn more about
how leading companies are
approaching the world of digital
finance, we’d welcome the
opportunity to talk with you.
And if you’d like to participate in
our ongoing research program,
please let us know.
Author
Steven Ehrenhalt
Principal, US and Global Finance
Transformation Leader
Deloitte Consulting LLP
Tel: +1 212 618 4200
Email: hehrenhalt@deloitte.com
Key Contributors
Jessica L. Bier
Managing Director, US Human Capital
Finance Transformation Leader
Deloitte Consulting LLP
Tel: +1 415 783 5863
Email: jbier@deloitte.com
David E. Carney
Principal, US Strategy  Operations
Finance Leader
Deloitte Consulting LLP
Tel: +1 212 313 2856
Email: dcarney@deloitte.com
Kelly Herod
Principal, US SAP Finance
Transformation Leader
Deloitte Consulting LLP
Tel: +1 214 840 1911
Email: keherod@deloitte.com
Girija Krishnamurthy
Principal, US Oracle Finance
Transformation Leader
Deloitte Consulting LLP
Tel: +1 714 241 5161
Email: gkrishnamurthy@deloitte.com
Matt Schwenderman
Principal, US Finance Technology
 Workday Financials Leader
Deloitte Consulting LLP
Tel: +1 215 246 2380
Email: mschwenderman@deloitte.com
Anton Sher
Principal, US Digital Finance Leader
Deloitte Consulting LLP
Tel: +1 213 553 1073
Email: ansher@deloitte.com
Matt Soderberg
Principal, US Digital Finance—
Robotics  Cognitive Automation
Leader
Deloitte Consulting LLP
Tel: +1 214 840 7726
Email: msoderberg@deloitte.com
John Steele
Principal, US SAP Finance
Transformation Leader
Deloitte Consulting LLP
Tel: +1 404 631 2777
Email: johnsteele@deloitte.com
Adrian Tay
Managing Director, US Digital
Finance—Analytics  Insights Leader
Deloitte Consulting LLP
Tel: +1 213 688 3212
Email: adtay@deloitte.com
06
05
01
04
02
03
32
Section title goes here
1. 	 IBM, “What is Big Data?,” https://www-01.ibm.
com/software/data/bigdata/what-is-big-data.html,
accessed October 10, 2016
2.		 Gartner, “Predicts 2016: Financial Management
Applications,” http://www.gartner.com/
document/3171019/meter/charge, accessed
July 7, 2016
3.		 The CFO Program, CFO Signals™
: What North
America’s top finance executives are thinking—and
doing, Deloitte, Q3 2016. The Deloitte North
American CFO Survey is a quarterly survey of CFOs
from large, influential companies across North
America. The purpose of the survey is to provide
these CFOs with quarterly information regarding
the perspectives and actions of their CFO peers
across four areas: business environment, company
priorities and expectations, finance priorities and
CFOs’ personal priorities. The Q3 survey is based on
122 respondents
4.		 Oracle, https://www.oracle.com/index.html,
accessed October 10, 2016; SAP, http://go.sap.com/
index.html, accessed October 10, 2016
5.		 Deloitte Experience
6.		 The CFO Program, CFO Signals™
7.		 Deloitte Experience
8.		 Ibid.
9.		 Microsoft Canada, Attention Spans: Consumer
Insights, 2015, https://advertising.microsoft.com/
en/WWDocs/User/display/cl/researchreport/31966/
en/microsoft-attention-spans-research-report.pdf,
accessed October 31, 2016
10.	 The CFO Program, CFO Signals™
11.	 Deloitte Experience
12.	Ibid.
13.	Ibid.
14.	 The CFO Program, CFO Signals™
15.	 Deloitte Experience
16.	Ibid.
17.	Ibid.
18.	 The CFO Program, CFO Signals™
19.	 Automated Insights, “The Associated Press Leaps
Forward: Case Study,” https://automatedinsights.
com/ap, accessed October 10, 2016
20.	 The CFO Program, CFO Signals™
21.	 Ben Kepes, “Pivotal Helps India Railways Keep
On Moving (And Selling Tickets),” Forbes,
January 5, 2015, http://www.forbes.com/sites/
benkepes/2015/01/05/pivotal-helps-india-railways-
keep-on-moving-and-selling-tickets/#1075fb1535bd,
accessed October 10, 2016
22.	 Deloitte Experience
23.	Ibid.
24.	 The CFO Program, CFO Signals™
25.	 Santander InnoVentures, The Fintech 2.0 Paper:
Rebooting Financial Services, 2015, http://
santanderinnoventures.com/wp-content/
uploads/2015/06/The-Fintech-2-0-Paper.pdf,
accessed October 31, 2016
26.	 World Economic Forum, “The future of financial
infrastructure: An ambitious look at how blockchain
can reshape financial services,” August 2016, http://
www3.weforum.org/docs/WEF_The_future_of_
financial_infrastructure.pdf, accessed October 2016
27.	 Mijin, “SBI Sumishin Net Bank succeeds in using
blockchain for their mission-critical systems; using
“mijin” by Tech Bureau Corp.,” http://mijin.io/en/599.
html, accessed October 10, 2016
28.	 Luke Parker, “The race is on to grab usernames
for bitcoin powered decentralized marketplace,
OpenBazaar,” Brave New Coin, March 29, 2016,
http://bravenewcoin.com/news/the-race-is-
on-to-grab-usernames-for-bitcoin-powered-
decentralized-marketplace-openbazaar/, accessed
October 10, 2016
29.	 Deloitte, “The Millennial Survey 2014,” http://
www2.deloitte.com/us/en/pages/about-deloitte/
articles/planning-for-the-future.html, accessed
October 21, 2016
Endnotes
06
05
01
04
02
03
33
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK
private company limited by guarantee (“DTTL”), its network of member
firms, and their related entities. DTTL and each of its member firms
are legally separate and independent entities. DTTL (also referred to as
“Deloitte Global”) does not provide services to clients. Please see www.
deloitte.com/about for a detailed description of DTTL and its member
firms. Please see www.deloitte.com/us/about for a detailed description
of the legal structure of Deloitte LLP and its subsidiaries. Certain services
may not be available to attest clients under the rules and regulations of
public accounting.
This publication contains general information only and Deloitte is not,
by means of this publication, rendering accounting, business, financial,
investment, legal, tax, or other professional advice or services. This
publication is not a substitute for such professional advice or services, nor
should it be used as a basis for any decision or action that may affect your
business. Before making any decision or taking any action that may affect
your business, you should consult a qualified professional advisor.
Deloitte shall not be responsible for any loss sustained by any person who
relies on this publication.
Copyright © 2016 Deloitte Development LLC. All rights reserved.

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Finance in a digital world

  • 1. Crunch time Finance in a digital world
  • 2. Framing the future 04 Digital disruption 05 Start where you are 07 New challenges, new tools 09 Cloud 11 Process robotics 13 Visualization 15 Advanced analytics 17 Cognitive computing 19 In-memory computing 22 Blockchain 24 Don’t ignore the people puzzle 26 Make the call 29 01 02 03 04 05 06 This publication is based on extensive research with finance professionals, including in-depth interviews with CFOs of global businesses. You’ll find their comments sprinkled throughout the document. To those CFOs who agreed to be interviewed, we offer our most sincere appreciation. Thank you. Contents 02
  • 3. 06 05 01 04 02 03 “Finance teams need to understand that the world will continue to move even faster. We need to prepare ourselves to meet the demands of a business we haven’t even seen yet.” A very short quiz What do business leaders say about your finance organization today? A Finance does too much. B Finance doesn’t do enough. C I have no idea. D All of the above. Scoring Business leaders may not have a good understanding of all that happens in finance, but they do know what they want. Financing the company. Getting the books right. Forecasting performance. And help making better decisions. Is your finance organization ready to do that? 03
  • 4. 06 05 Framing the future 06 05 04 03 02 01 When a Sumerian merchant first recorded the sale of livestock on a clay tablet, business technology was born. Today, 5,000 years later, that ancient technology has evolved into a new class of digital tools that are reshaping almost every aspect of business. You don’t have to look far to witness the spectacular chaos of cloud, robotics, analytics, artificial intelligence, automation, and more. These are some of the digital disruptors that are changing how business gets done. What does all of this mean for the future of finance? Quite a lot. 04
  • 5. 06 05 01 04 02 03 05 06 Digital disruption “Finance teams need to understand that the world will continue to move even faster. We need to prepare ourselves to meet the demands of a business we haven’t even seen yet.” 05
  • 6. 06 05 01 04 02 03 Digital disruption Finance organizations have lots of experience managing change. But digital represents opportunities we haven’t seen before. Opportunities to explore massive amounts of information, to do it quickly, and to distribute knowledge wherever it needs to go. These shifts are not only driving operational improvements, they’re also changing expectations for adding insight. Data volumes are exploding Information is flooding into business, pushing data volumes through the roof. Big data. Social media. The Internet of Things. The world creates 2.5 quintillion bytes of data every day.1 Unstructured is different The massive growth of structured data is challenging enough, but the amount of unstructured data from video, photographs, and text raises analytical challenges that many finance organizations aren’t prepared for. Many have neither the technology nor the talent to keep up. Finance doesn’t have a corner on analysis People in the business have access to analytical tools that used to be owned by finance. When finance can’t or won’t add value, business partnership comes under threat. Business cycles up for grabs In a digital world, products can be launched in hours instead of months. They can disappear just as quickly—and so can customers. Cycles for planning, forecasting, capital allocation, and closing are all up for grabs. Does finance need to do more things in real time? The talent crunch is real Talent models for digital finance tilt toward data science and business partnering. Many finance organizations don’t have the right people in place to make the shift. Training and development can help, but the need to recruit for new skills is taking on new urgency. 06
  • 7. 06 05 03 02 Start where you are 06 05 04 01 07
  • 8. 06 05 01 04 02 03 Start where you are A CFO in an established business obviously faces different technology challenges than CFOs in companies that grew up digital. For the latter, finance may already operate completely in the cloud, with automation everywhere, and no such thing as a legacy system. Their people are digital natives. Traditional companies tend to see digital differently. Many are adopting cloud and analytics solutions, but they still have large legacy systems in place—systems that require a lot of money and effort to keep up. Implementing change is hard and it’s constant, with challenges coming from all directions. Some finance organizations are responding by pursuing a “lights-out” model for operational finance, where some core processes happen through automation and robotics. In theory, this frees up people to add value in planning, forecasting, and supporting business decisions. Others are doubling down on analytics to improve their business partnering performance. Many are doing both. Which path makes sense for you? What kind of roadmap will you need to realize the benefits of digital transformation? In the end, companies will need to chart their own courses. But no matter which future you envision, the leaders will likely be those who figure out how to make digital work for finance— and for the whole business too. 08
  • 9. 06 05 04 03 02 01 New challenges, new tools Some of the new digital tools available to finance focus specifically on updating core systems and existing capabilities. Other tools—we call them exponentials—are designed to deliver new and different capabilities. Together, they form a toolset finance can use to improve its own performance and serve the business more effectively, especially when these tools are used together. Our research suggests that these seven technologies have growing relevance for how the work of finance gets done. 09
  • 10. 06 05 01 04 02 03 05 06 Cloud Cloud is a kind of computing that uses scalable, elastic technology to deliver services over the Internet. Instead of making large investments up front, finance can get the full stack of finance functionality “as-a-service,” delivered through public, private, or hybrid clouds. Advanced analytics Analytics has long been part of the finance arsenal, but new techniques are helping business people tackle the crunchy questions with insightful answers. Often that means combing through big data to see patterns that suggest future opportunities. Process robotics Process robotics automates transaction processing and communication across multiple technology systems. Robots perform recurring processes just like humans, but with less risk of errors and fatigue. Cognitive computing Cognitive computing and artificial intelligence (AI) simulate human thinking. This technology includes machine learning, natural language processing, speech recognition, and computer vision. Visualization Visualization refers to the innovative use of images and interactive technology to explore large, high-density data sets. Visualization suites complement business intelligence and analytics platforms, offering rich graphics, interactivity, and usability on par with leading consumer experiences. In-memory computing In-memory computing refers to storing data in main memory to get faster response times. And because the data is compressed, storage requirements are reduced. The result? Speed and access to quantities of data that were previously unimaginable. Blockchain Blockchain is a digital distributed ledger, where transactions are verified and securely stored on a network of distributed and connected nodes, without a governing central authority. New challenges, new tools Core modernization Exponentials Digital tools designed to deliver new and different capabilities to finance 10
  • 11. 06 05 01 04 02 03 05 06 Cloud Agility and efficiency with everything- as-a-service For companies that want flexible, scalable services without incurring large startup costs or technical debt associated with IT architecture and code maintenance, cloud is made to order. According to Gartner, at least 25 percent of new core financial application deployments in large enterprises will be cloud software-as-a-service (SaaS) by 2018.2 Our own research shows that cloud platforms have been implemented by nearly 80 percent of the companies surveyed. Nearly half of responding CFOs say they use this technology in a few areas, and more than 30 percent say they use it more broadly. Another 12 percent say they are evaluating or piloting the technology.3 Crunch time Be not afraid. Cloud services come with legitimate cyber and security concerns that must be taken seriously. But there are also numerous finance applications where cloud simply makes too much sense to ignore. Top applications for early adoption include planning, budgeting, forecasting, procurement, expenses, reporting, and payroll. 11
  • 12. 06 05 04 03 02 01 Cloud in action Following early successes of pure-play SaaS providers, ERP technology giants began shifting their strategy to cloud solutions, enhanced with new services, including cognitive computing, in-memory, and cyber security.4 They’re in a full-scale arms race, with benefits going to companies that want to streamline operations and reduce costs. Smaller players with niche capabilities are disrupting the market, too, especially for planning and forecasting. A global private equity firm wanted to implement cloud-based ERP. The firm’s interest was driven by growth, geographic expansion, and increased reporting demands. Cloud helped them transform finance into a scalable, controlled, and more efficient organization.5 “Three or four years ago, cloud was a missionary sale. Now it’s mainstream. Most RFPs today have a cloud in the bakeoff.” 12
  • 13. 06 05 01 04 02 03 05 06 Process robotics Faster, cheaper, better Robotics and automation have fundamentally reshaped global manufacturing, upending conventional thinking about distribution channels, supply chains, and labor costs. But that’s just the tip of the iceberg. From call center management to inventory tracking to the Internet of Things, and more, innovative applications of automation have been bubbling up in nearly every industry and business function. Even in finance. Process robotics uses software programs to perform repetitive tasks and automate processes, such as procure-to-pay and order- to-cash. These processes often involve large volumes of manual activities, including data entry and reports. According to our research, process robotics is already being used by about 30 percent of the companies we surveyed.6 Their motives are familiar: more speed, less cost, and higher accuracy. In addition, automation gives finance an opportunity to move people into functions where they can help the business make better decisions. That’s a good thing. Crunch time There’s no need to reinvent the wheel. Many finance organizations have discovered good opportunities to reduce costs and improve productivity through process robotics. Avoid analysis paralysis by choosing a proven application and diving in. 13
  • 14. 06 05 04 03 02 01 Process robotics in action A large bank deployed a full Robotic Process Automation (RPA) implementation using 100 robots running 18 processes to handle more than 85,000 requests each week. The output capacity delivered by the robots was equivalent to roughly 230 FTEs delivered at 30 percent of the cost of recruiting more staff. Additionally, two of the top five quality fails were eliminated following introduction of the robots.7 After exploring ways to improve its mature shared services operation, a global manufacturer concluded it could bypass traditional Business Process Outsourcing and focus instead on robotics and cognitive technologies. The potential benefit? The company could automate the equivalent of 80 percent of its FTE workload.8 “We have to be ever more efficient. That means driving costs down for transactional services using automation, robotics, and maybe even outsourcing to new providers in this space.” 14
  • 15. 06 05 01 04 02 03 05 06 Visualization Making information accessible Making the leap from raw data to actionable insights is a priority for many enterprises. With human attention spans today running at only eight seconds,9 we require methods and tools that allow us to more quickly decipher the ever- increasing volume of data available. Visualization tools can bring analytical solutions to the enterprise faster, enabling rapid prototyping that reduces development time. These tools also allow companies to “see” developing stories that directly address decisions that matter. Visual metrics are easily understood by more people, enabling analytics to expand beyond the domain of data scientists and quants. Advanced visualization tools have been implemented by nearly 30 percent of the companies we surveyed, with another 12 percent reporting they are evaluating or piloting the technologies.10 Crunch time It’s often assumed that visual analytics tools themselves will provide insights out of the box. They generally don’t. Like anything else, finding effective solutions requires sifting through options, experimenting, and then settling on an approach that works for your unique needs. 15
  • 16. 06 05 04 03 02 01 Visualization in action A global manufacturer wanted to improve the speed, consistency, and quality of information decision-makers were receiving, specifically so they could analyze problems more quickly. The company created dashboards that were positioned on the production floor to show when there might be an imminent bottleneck in the production process. With these visual tools in constant sight, managers could quickly reallocate people and resources to avoid costly slowdowns.11 Using visualization tools, executives at a global bank are now able to analyze financial data more efficiently using interactive, integrated reports. The reports allow executives to drill down into leading and lagging performers across different periods and compare scenarios, such as actual financial metrics to budgeted metrics.12 A health services company faced challenges reconciling information across reports, with little ability for executives to customize information or dig deeper into the data. With visualization tools, the company now delivers easy-to-use trend analyses and KPIs that provide insights into variances and root causes.13 “We have to be able to expand the information we provide and have it easily accessible. At the end of the day, that’s the strategic part. The fun part.” 16
  • 17. 06 05 01 04 02 03 05 06 Advanced analytics Deeper insights, better predictions Having effective planning, forecasting, and profitability analysis means a lot to business leaders. Fortunately there are proven ways for finance to get better at it, including predictive modeling. Many companies are already making significant analytics investments in these areas. Advanced analytics solutions have already made their way into the toolsets of finance teams around the world. As finance organizations work to meet growing expectations for value- added insights, the trend will likely continue, with talent increasingly focused on analysis and interpretation including application of sophisticated algorithms used by data scientists. About 45 percent of surveyed CFOs say they have already made investments in finance and accounting analytics, and about 52 percent say they will invest more in the future. The financial services sector shows highest levels of past investment among respondents, at 64 percent, with the healthcare sector highest for future investment, at 71 percent.14 Crunch time Focus on forecasting. There are lots of ways to apply advanced analytics to amplify the strategist and catalyst roles of finance. If you’re looking to get started, invest in tools specifically designed to improve forecasting. CFOs tell us it’s the place their business colleagues expect the most support. 17
  • 18. 06 05 04 03 02 01 Advanced analytics in action A global consumer products company wanted to improve its financial planning and forecasting capabilities, which lacked transparency. Using advanced analytics, the company was able to achieve a 99.6 percent accuracy in net sales forecasting for the first year of a two-year rolling forecast.15 Advanced analytics can also streamline processes and reporting. At a large grocery store chain, reporting was fragmented with 155 metrics used for executive reporting. Using advanced analytics and visualization, the company reduced its metrics to the most essential and predictive eight, each focused on helping the company make better choices.16 A health care provider wanted to understand why payroll seemed out of whack with headcount growth. By using a payroll analysis tool, they were able to see increased shift differentials, and could target a malfunctioning scheduling system.17 “Finance organizations are becoming transformation agents and data scientists, quite frankly.” 18
  • 19. 06 05 01 04 02 03 05 06 Cognitive computing Automating insights “Cognitive computing” is a general term that covers machine learning, natural language generation, speech recognition, computer vision, and artificial intelligence. Taken together, these tools simulate human cognitive skills, grinding through mountains of data to automate insights and reporting in real time. Our research shows that cognitive computing and artificial intelligence have been implemented by about 17 percent of the companies we surveyed. Another 20 percent say they are piloting the technologies in specific functional areas.18 Crunch time Choose reading and writing. Natural language science (NLS) enables companies to read things like contracts and purchase orders—and to tackle them at high volumes without human intervention. In addition, natural language generation can supplement routine reports with narrative commentary using personalized text. These applications are a good place to start. 19
  • 20. 06 05 04 03 02 01 Cognitive computing in action Our own firm is automating standard commentary related to weekly and periodic financial results across all businesses. This automation effort will be freeing up time for the finance team doing this work to focus on more strategic tasks. A news agency uses cognitive software to automate corporate earnings news articles. After an initial learning curve, the process of automated reporting is virtually error-free. The company now produces 3,700 earnings stories per quarter, a 12-fold increase over its manual efforts.19 “Given the power of analytics, machine learning, and greater sources of data, our role of business partner may evolve to where we’re constantly considering different ways to adapt our business model.” 20
  • 21. The elements of cognitive computing Machine learning Machine learning is the ability of computer systems to improve their performance independently by exposure to data, outcomes and a feedback loop, without the need to follow instructions. Speech recognition Speech recognition is the ability to accurately transcribe and understand human speech. Natural language processing Natural language processing is the ability of computers to work with text in the same way that humans do. This gives computers the ability to write high-quality personalized text accommodating idiosyncratic situations in a non-repetitive and natural way. Computer vision Computer vision is the ability of computers to identify objects, scenes, and activities in natural visual environments. 01 02 05 04 03 06 21
  • 22. 06 05 01 04 02 03 05 06 In-memory computing Manage more information about more transactions Dealing effectively with digital information requires a technical architecture that can handle massive data sets, without sacrificing availability or timeliness. That’s what in-memory technology delivers. Key applications include transaction processing, event processing, distributed caching, and scenario modeling. Only 10 percent of CFOs surveyed say they currently use in-memory technologies, and many cite a loss of detail as data is aggregated.20 But look for that to change a lot over the next few years. For many future data management needs, in-memory will likely be an indispensable tool. The explosion of information streaming in from the Internet of Things alone could make in-memory a critical capability for companies undergoing digital transformation. Crunch time Get your geek on. Where do you need fast access to analyze a high volume of concurrent transactions? Where would automated notifications in real-time enable better decision-making? Where do you need dynamic big data calculations in milliseconds? You can’t address these questions without diving deep into data—and in-memory technology enables that to happen. 22
  • 23. 06 05 04 03 02 01 In-memory computing in action A transportation company carried more than 23 million passengers each day on more than 12,000 trains. Using legacy technology, the company could handle no more than 40,000 concurrent Internet users, many of whom spent up to 30 minutes trying to book tickets online. With in-memory technology they can now handle more than 120,000 concurrent users. Completing a reservation now takes mere seconds.21 A retailer used in-memory as part of a multi-year program to modernize their aging financial systems environment. The company’s legacy budgeting and forecasting system was more than 20 years old, and was heavily dependent on spreadsheet templates and supplementary schedules. Their solution? A new system with the ability to drill down from totals to transactional detail. The system delivered better analysis, reduced time spent on financial processes, and enhanced output view options.22 An insurance company wanted to transition to a new finance platform to improve and standardize financial processes. Using in-memory technology, the company was able to gain near real-time access to data to enable analysis and support decision-making.23 “In-memory is one of the most exciting areas for finance because of the possibilities it creates in providing insights for unlocking value from big data.” 23
  • 24. 06 05 01 04 02 03 05 06 Blockchain Building digital trust Blockchain offers the storage of immutable records of transaction data through distributed networks. It retains the full history of transactions, which makes them verifiable and independently auditable. Blockchain also enables peer-to-peer transfer of value, potentially eliminating the need for intermediaries. In addition, event triggered programmable contracts, also known as smart contracts, can be stored and executed on blockchain. While the technology is gaining momentum, there are still unresolved issues, including risks associated with regulation, control, and security. Only 4 percent of CFOs surveyed say they use blockchain technologies, and familiarity with the technology appears relatively low.24 Crunch time Wait and see. Developments in blockchain are moving forward steadily, especially in financial services, where companies could see $20 billion in annual savings by 2022.25 Market forecasts indicate that 80 percent of the world’s largest banks will have initiated blockchain projects by the end of 2016.26 Even if you’re not in banking, keep an eye on what financial institutions are doing. Current obstacles to blockchain adoption should eventually be resolved, and it will likely be coming your way. 24
  • 25. 06 05 04 03 02 01 Blockchain in action One global e-commerce company is offering a different approach to online retail, by connecting buyers and sellers directly. The open-source project is creating a decentralized network for peer-to-peer commerce. Instead of visiting a website, users download and install a program that directly connects them to other people looking to buy and sell goods and services, removing the middlemen altogether.26 A bank in Japan has completed a three-month trial on the application of mijin (a platform for creating blockchains) to its accounting systems in a real-world environment. In the demonstration, 2.5 million virtual bank accounts and an environment with capacity to process 90,000 transactions every hour were created, with significantly reduced risk of failure and fraud.27 Global financial institutions are using blockchain for cross-border payments, operating close to real-time and at a fraction of the cost of current platforms.28 “Anything I could say about adopting blockchain would be idle speculation at this stage. You can quote me on that.” 25
  • 26. 06 05 06 05 04 03 02 01 Don’t ignore the people puzzle “Digital transformation is fundamentally human-centric because it’s about imagining new ways of value creation. For that to happen, people have to be digital enablers as well as users of new digital capabilities.” 26
  • 27. 05 06 01 02 05 04 03 Don’t ignore the people puzzle Finance organizations have the people they need to produce results in the current world. But as that world changes, what will be required to help those people continue to be successful? What new approaches will be needed in recruiting, development, and organizational planning? The growth of digital business is already reshaping the talent marketplace, far beyond finance. As companies seek to upgrade their workforces in all areas, they’re placing a premium on people who have relationship and analytical skills and can also understand the business. Finance faces the same challenges, and professional development is only part of the solution. Some people will be able to make the transition from accounting to more analytical roles, but some may be left behind. In the meantime, every hire you make is an opportunity to prepare for a digital future. As you think about your talent model, don’t ignore the emerging gig economy, where “cloud-based talent” is sourced for specific tasks and outcomes, and paid by the drink. It’s one effective way to gain better talent and more organization flexibility. Research shows that millennials will make up 75 percent of the workforce by 2025.29 As digital natives, they expect consumer-grade technologies to be part of their everyday work lives. The people you need won’t want to work at a place that is not cutting edge or doesn’t give them the chance to learn, grow and innovate. 27
  • 28. Talent essentials for digital transformation Leadership Digital transformation doesn’t happen without leadership. In finance, a CFO champion is indispensable. Be deliberate about the commitments you’re making, with a sharp view to the future and a clear roadmap for getting there. Culture Clear ambitions give people the opportunity to understand where they can push boundaries and drive innovation. Previous generations of finance professionals worked in an environment that valued predictability. Those in the newer generations tend to seek more experimentation, innovation, and progress. With every new hire, your finance culture can become more and more ready for the digital world. Skills The skills needed for digital finance are different from what has been needed in the past. Finance talent today needs a solid knowledge of technology and data science, as well as a deep understanding of the business itself. Engagement What would it take for people to see your organization as actively and fully committed to them and their goals? Getting there is key to having a more engaged and inspired workforce. 01 02 05 04 03 06 28
  • 29. 06 05 06 05 04 03 02 01 Make the call M: Hello. Maria in marketing here. J: Hi Maria. This is John. M. John the CFO? What’s up? Did you lose some bitcoins? J: Funny. M: What can I do for you? J: I need your help. You’ve been on a digital binge in marketing for two years. I want to know what you’ve learned. M: Don’t tell me you’re trying to figure out social media again. J: Ha ha. I’m serious. M: Okay. But I should warn you in advance. Digital isn’t just about new technologies. It’s a whole new way of thinking and working. Are you ready for that? J: I think I need to be. M: Then let’s do it. We’ve made plenty of false starts—and we’ve learned a lot. J: I’m counting on it. I’ll send you an invite for a Thursday meeting. M: Be sure to bring your phone. I’m going to take a picture of you stepping into the brave new future and post it on social media. Don’t worry. You won’t feel a thing. J: Don’t even think about it. 29
  • 30. 06 05 06 04 02 01 03 Make the call The pace of digital is putting new pressures on finance to adapt. That much is certain. Exactly what it means for finance in your company is a different question. It’s the question you should be asking. Our research shows that most finance organizations we spoke with are already on their digital journeys, even if their roadmaps aren’t explicit. Not only are CFOs making targeted investments in cloud, analytics, and robotics, they’re also rethinking talent in anticipation of growing business expectations for value-added insight. Fortunately, CFOs are not alone. Other parts of the business are often leading digital initiatives, and there’s a lot to learn from their experiences. Talk to your colleagues. Find out how transformation has reshaped their talent and operating models. Learn from successes they’ve had—and from their failures. Then begin mapping out a transformation for finance, focusing first on applications that have proven to be clear winners in other finance organizations. Have a master plan in mind, but execute it one step at a time. Things are changing fast. Don’t make big bets until you know you’re ready and understand the potential risks. No matter what future you see ahead for your own finance organization, one thing is sure. If business leaders around you are going to compete in the digital world, they’ll need to process more information more quickly, and turn that information into deeper insights faster than ever. That will require new technology— and a group of people who are curious and skilled in using it. 30
  • 31. 06 05 01 04 02 03 “Not having a roadmap would be really dangerous these days because the pace of transformation is speeding up in every industry. Be on the lookout for quick wins and use them to validate your direction.” Another short quiz What do you think? A Sorry. I have other things to do right now. B I get it, but the path forward seems fuzzy C We’re already on the digital road. D Call me. Scoring This report about finance in a digital world was developed, in part, using confidential interviews with CFOs at some of the world’s leading companies. Those ongoing interviews reflect our commitment to understanding what finance organizations are already doing in response to emerging digital forces—as well as what they expect to see in the future. 31
  • 32. Let’s talk If you’d like to learn more about how leading companies are approaching the world of digital finance, we’d welcome the opportunity to talk with you. And if you’d like to participate in our ongoing research program, please let us know. Author Steven Ehrenhalt Principal, US and Global Finance Transformation Leader Deloitte Consulting LLP Tel: +1 212 618 4200 Email: hehrenhalt@deloitte.com Key Contributors Jessica L. Bier Managing Director, US Human Capital Finance Transformation Leader Deloitte Consulting LLP Tel: +1 415 783 5863 Email: jbier@deloitte.com David E. Carney Principal, US Strategy Operations Finance Leader Deloitte Consulting LLP Tel: +1 212 313 2856 Email: dcarney@deloitte.com Kelly Herod Principal, US SAP Finance Transformation Leader Deloitte Consulting LLP Tel: +1 214 840 1911 Email: keherod@deloitte.com Girija Krishnamurthy Principal, US Oracle Finance Transformation Leader Deloitte Consulting LLP Tel: +1 714 241 5161 Email: gkrishnamurthy@deloitte.com Matt Schwenderman Principal, US Finance Technology Workday Financials Leader Deloitte Consulting LLP Tel: +1 215 246 2380 Email: mschwenderman@deloitte.com Anton Sher Principal, US Digital Finance Leader Deloitte Consulting LLP Tel: +1 213 553 1073 Email: ansher@deloitte.com Matt Soderberg Principal, US Digital Finance— Robotics Cognitive Automation Leader Deloitte Consulting LLP Tel: +1 214 840 7726 Email: msoderberg@deloitte.com John Steele Principal, US SAP Finance Transformation Leader Deloitte Consulting LLP Tel: +1 404 631 2777 Email: johnsteele@deloitte.com Adrian Tay Managing Director, US Digital Finance—Analytics Insights Leader Deloitte Consulting LLP Tel: +1 213 688 3212 Email: adtay@deloitte.com 06 05 01 04 02 03 32
  • 33. Section title goes here 1. IBM, “What is Big Data?,” https://www-01.ibm. com/software/data/bigdata/what-is-big-data.html, accessed October 10, 2016 2. Gartner, “Predicts 2016: Financial Management Applications,” http://www.gartner.com/ document/3171019/meter/charge, accessed July 7, 2016 3. The CFO Program, CFO Signals™ : What North America’s top finance executives are thinking—and doing, Deloitte, Q3 2016. The Deloitte North American CFO Survey is a quarterly survey of CFOs from large, influential companies across North America. The purpose of the survey is to provide these CFOs with quarterly information regarding the perspectives and actions of their CFO peers across four areas: business environment, company priorities and expectations, finance priorities and CFOs’ personal priorities. The Q3 survey is based on 122 respondents 4. Oracle, https://www.oracle.com/index.html, accessed October 10, 2016; SAP, http://go.sap.com/ index.html, accessed October 10, 2016 5. Deloitte Experience 6. The CFO Program, CFO Signals™ 7. Deloitte Experience 8. Ibid. 9. Microsoft Canada, Attention Spans: Consumer Insights, 2015, https://advertising.microsoft.com/ en/WWDocs/User/display/cl/researchreport/31966/ en/microsoft-attention-spans-research-report.pdf, accessed October 31, 2016 10. The CFO Program, CFO Signals™ 11. Deloitte Experience 12. Ibid. 13. Ibid. 14. The CFO Program, CFO Signals™ 15. Deloitte Experience 16. Ibid. 17. Ibid. 18. The CFO Program, CFO Signals™ 19. Automated Insights, “The Associated Press Leaps Forward: Case Study,” https://automatedinsights. com/ap, accessed October 10, 2016 20. The CFO Program, CFO Signals™ 21. Ben Kepes, “Pivotal Helps India Railways Keep On Moving (And Selling Tickets),” Forbes, January 5, 2015, http://www.forbes.com/sites/ benkepes/2015/01/05/pivotal-helps-india-railways- keep-on-moving-and-selling-tickets/#1075fb1535bd, accessed October 10, 2016 22. Deloitte Experience 23. Ibid. 24. The CFO Program, CFO Signals™ 25. Santander InnoVentures, The Fintech 2.0 Paper: Rebooting Financial Services, 2015, http:// santanderinnoventures.com/wp-content/ uploads/2015/06/The-Fintech-2-0-Paper.pdf, accessed October 31, 2016 26. World Economic Forum, “The future of financial infrastructure: An ambitious look at how blockchain can reshape financial services,” August 2016, http:// www3.weforum.org/docs/WEF_The_future_of_ financial_infrastructure.pdf, accessed October 2016 27. Mijin, “SBI Sumishin Net Bank succeeds in using blockchain for their mission-critical systems; using “mijin” by Tech Bureau Corp.,” http://mijin.io/en/599. html, accessed October 10, 2016 28. Luke Parker, “The race is on to grab usernames for bitcoin powered decentralized marketplace, OpenBazaar,” Brave New Coin, March 29, 2016, http://bravenewcoin.com/news/the-race-is- on-to-grab-usernames-for-bitcoin-powered- decentralized-marketplace-openbazaar/, accessed October 10, 2016 29. Deloitte, “The Millennial Survey 2014,” http:// www2.deloitte.com/us/en/pages/about-deloitte/ articles/planning-for-the-future.html, accessed October 21, 2016 Endnotes 06 05 01 04 02 03 33
  • 34. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www. deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication. Copyright © 2016 Deloitte Development LLC. All rights reserved.