US Glassdoor Demo Day: Managing Your Employer Brand
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Managing Your Employer Brand
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US Glassdoor Demo Day: Managing Your Employer Brand
- 1. Glassdoor Demo Day MANAGING YOUR EMPLOYER BRAND
- 2. Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
- 3. Featured Speaker Devon McKnight Team Lead, Sales Development devon.mcknight@glassdoor.com
- 4. #GDChat
- 5. Agenda • Today’s Candidates & Their Decision Making Process • What is an Employer Brand? • Employer Capabilities & Glassdoor Offerings • Live Demonstration • Q&A
- 6. Candidates’ Journey on Glassdoor
- 7. Today’s Candidates’ Decision Process
- 8. Launched: 2000 Travel Reviews and Ratings Help Inform Decisions Since 1995 decisions have been made on reviews… Local Launched: 2004 Products Launched: 1995
- 9. 96% of job seekers say it’s important to work for a company that embraces transparency Candidates Are Hungry for Information Pros Good opportunity to learn a lot Work-life balance can be tough Cons Company Benefits Stock & Health “Exceptional benefits package. Great stock and health options” Interview Questions Sales Representative “Make sure to research companies growth strategy” Salary Software Dev Engineer 107k (1,448 Salaries) Amazon.com 3.5k Reviews 80% Approve Reviews 3.3 “Opportunity like nowhere else”
- 10. Candidate Behavior Today 83% of recruiters describe today’s talent market as candidate-driven. Candidates are wary of employer messages. Employees are 3X more credible than the CEO when talking about work conditions. 75% turn to peers before making their own decisions about a brand. Innovation and the Earned Brand, Edelman, 2015 Trust Barometer, Edelman, 2014 Recruiter Sentiment Study, MRINetwork, 2014
- 11. Glassdoor’s Value Fastest Growing U.S. Job Site As compared to LinkedIn.com, Indeed.com, Monster.com and CareerBuilder.com 4 in 5 Glassdoor users are actively looking for jobs or open to better opportunities Glassdoor U.S. Site Survey, October 2014 Custom-defined ranking, based on avg. monthly unique visitors. ComScore MediaMetrix Multi-Platform Reports, Sept ‘13 – Aug ‘14 and Sept ‘14 – Aug ‘15 Nearly 10M Reviews on 445,000+ Companies Glassdoor Internal Data, September 2015
- 12. What is an Employer Brand?
- 13. “Your brand is what other people say about you when you’re not in the room.” Jeff Bezos – Founder & CEO, Amazon.com
- 14. Would current employees recommend your organization to a friend? What are job seekers saying about you on social? What is your company rating on Glassdoor? Ask Yourself…
- 15. Where you work is one of the most important decisions you’ll make in your life.
- 16. would not take a job with a company that had a bad reputation, even if they were unemployed! 69% Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
- 17. STRONG EMPLOYER BRAND High Brand Awareness Retention More Job Offers Accepted Revenue Goes Up More Quality Applicants Lower Cost-Per-Hire Higher Number of Referrals POOR EMPLOYER BRAND Low Brand Awareness Attrition Declined Offers Low Productivity Long time-to-hire High Cost-Per-Hire Poor Referral Programs vs.
- 18. Tech Finance Healthcare Retail Media CompanySize + - Delivering Results Across Industries $826 Cost-Per-Hire 51% Increase in Awareness 10 Hires in 6 Months
- 19. increase in the quality of the candidate pool54% According to a 2014 CEB report Employers that invested in employer branding reported…
- 20. Our Solutions Job Advertising Display Advertising • Increase Brand Awareness • Target Candidates Researching Competitor Profiles • Diversity & Inclusion Campaigns • Share Your Story • Eliminate Competitors’ Jobs • Feature Your Open Positions • Source Quality Applicants • Demographic Targeting • Recruit across channels and devices • Track overall brand awareness • Analyze employee sentiment • Benchmark against competitors Analytics Enhanced Profile
- 21. Live Demo
Notes de l'éditeur
- Hi and thank you for joining our webinar today – “The Business Case for Employer Branding”
- We encourage you to join the conversation online using our hashtag, GDChat.
- -Reviews and Ratings are so popular that they are becoming the base of many business models. -They’re becoming more and more relevant from companies like Amazon, TripAdvisor and Yelp. -Since 1995 decisions have been made on reviews! *need to source
- -We all know that where you work is one of the most important decisions you’ll make in your life. - And your candidates feel the same way. -There are many factors that play into why somewhere is a best place to work and why we’d apply to a job For example…
- 69% would not take a job with a company that had a bad reputation, even if they were unemployed! 84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. And most in $75-100K salary range would only require a 1-10% salary increase to consider such a move (Allegis Group Services Study, Aug 2012: 1,010 US workers) Job applicants have access to more information about potential employers than ever before. Candidates can now weigh their options, comparing benefits and salary, and decide which opportunity and employer are right for them. It’s as much about the candidate interviewing you nowadays as you are them. Now when top talent comes in for an interview, you can think about why this company is a best fit for them, Maybe do research on what company they came from and let them know how your company is better in those areas. I’m not sure if some of you on the line are aware, but HubSpot has an amazing culture code that they developed and I read it recently. In there they say that “Culture is to recruiting as product is to marketing” Customers are attracted by product. Your talent is attracted to great culture. This is very true when you’re thinking of developing your employer brand or trying to sell it to key stakeholders. *Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
- Break this down even further. Read them out. Another tool I’d like to point out is that you can also filter on Glassdoor under the Interview tab in the Employer Center by Declined offers. This can really help gain insight into why positions might be declined and why.
- Why invest in your employer brand? -According to a 2014 CEB report, employers that invested in employer branding reported a 54% increase in the quality of their talent pool. -The first thing a candidate does before they apply to a company is research what it’s like to work there. I know I did this with the different companies I worked for and especially right after I exited college. Going to research you anyway to see what you do, can research what it’s like to work there too. I recommend doing some google searches and put yourself in the candidates shoes. See what comes up and see how candidates are actually consuming the info that’s out their on your company. Are you attracting the types of people you’d want to come work for you?
- There are additional resources that are available online. Everyone in the audience – this is where I feel like Oprah – everyone in the audience is going to get a copy of Employer Branding for Dummies *applause* ah, you’re awake that was exciting! Everyone outside is going to get a copy of Employer Branding for Dummies, it recently won an award for one of the best pieces of content in the industry published in 2014 so we’re really proud of that. Lars Schmidt did the forward, he’s currently the founder of Amplify Talent, he was previously the Head of Talent Acquisition and Branding at NPR and then did work with SpaceX and some other companies. So we’ve got plenty of resources if you go to employers.glassdoor.com. You’ll find everything from webinars on demand to free ebooks and guides. We’re really trying to create a portal that employers can use as a place for thought leadership so I would encourage you to go there. Again that’s employers.glassdoor.com.