Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
10. It means you play to the
strengths of each network.
11. Introducing 29 tips to craft the
perfect posts for Facebook,
LinkedIn, and Twitter.
12. NOTE:
The following 29 tips are collected from
various studies on social media effectiveness.
Use them as starting points for success, but
test each one to find what works best with
your own audience.
14. Facebook provides six ways to launch
your updates.
Status
Link
Photo
Video
Event
Check-In
15. 1,500
possible stories are filtered
through per day on an avg
Facebook user’s News Feed
Lars Backstrom, Facebook Engineering Manager
In fact,
16. 1,500
possible stories are filtered
through per day on an avg
Facebook user’s News Feed
Only 20% of
them actually
make a user
feed.
Lars Backstrom, Facebook Engineering Manager
In fact,
17. So how do you ensure
your content is
included in that 20%?
18. @anum :: anumhussain.com
Images on
Facebook
constituted 93%
of the most
engaging posts.
1 ENGAGE FANS WITH PHOTOS
Source: socialbakers
19. @anum :: anumhussain.com
Recommended
Upload Size:
1200 x 1200 px
(actually publishes as 504 px
width, but this ensures quality).
Shared Link Preview:
1200 x 628px
(actually publishes as 484 x 252 px)
Shared Video Preview:
504 x 283 px
2 UPLOAD QUALITY VISUALS
21. @anum :: anumhussain.com
Posts with 80+ words garner 2X as much
engagement.
Source: http://bitly.com/10RLYpm
4 INCREASE POST WORD COUNT
Source: TrackMaven
22. @anum :: anumhussain.com
Posts with 80+ words garner 2X as much
engagement.
Source: http://bitly.com/10RLYpm
4 INCREASE POST WORD COUNT
2 years ago,
the magic formula
was <80 characters.
Look how much
has changed!
Source: TrackMaven
23. @anum :: anumhussain.com
Posts with
hashtags see 60%
more interactions
on average.
# !
Posts with
exclamation points
see 2.7% more
interactions on
average.
Posts that ask
questions garner
23% more
engagement on
average.
?
Source: TrackMaven
5 TRY DIFFERENT PUNCATION
29. @anum :: anumhussain.com
Posts published after hours (5pm – 1am EST)
see 11% more interactions than those
published during the work day (8am – 5pm),
and 29% more than those published before
work (1am – 8 am).
8 PUBLISH AFTER WORK HOURS
Source: TrackMaven
30. @anum :: anumhussain.com
Less than 18% of posts are published on
weekends, but posts published on
Sundays get 25% more Likes, Shares,
and Comments than Wednesday posts.
Sunday
9 PUBLISH ON WEEKENDS
Source: TrackMaven
36. million companies have
LinkedIn Company Pages
Source: LinkedIn
87% of users trust
LinkedIn as a
source of info that
affects decision
making.
Three
In fact,
37. So how do you ensure
your content is among
the trusted sources?
43. @anum :: anumhussain.com
Publishing 20 posts per month allows you to reach 60
percent of your audience.
Source: http://linkd.in/1xZZ7GX
16 PUBLISH ONCE A WEEK DAY
45. @anum :: anumhussain.com
Yellow bars
indicate leads
generated on day
of LinkedIn
announcement.
18 SEND LINKEDIN ANNOUNCEMENTS
46. @anum :: anumhussain.com
Yellow bars
indicate leads
generated on day
of LinkedIn
announcement.
Two ways to accomplish this:
1 Start your own LinkedIn Group.
2 Engage in relevant Groups and barter for one of
their announcements.
18 SEND LINKEDIN ANNOUNCEMENTS
47. Free LinkedIn Resource:
Want to master LinkedIn
beyond posts? Check out
the ultimate cheat sheet
with 35 top tips.
50. 3y, 2m, 1d
is the time it took from the first
tweet to the billionth tweet.
Source: Twitter
In fact,
51. 3y, 2m, 1d
is the time it took from the first
tweet to the billionth tweet.
Source: Twitter
It now only
takes 1 week
to send a
billion tweets.
In fact,
52. So how do you ensure
your content is seen
among all that noise?
59. @anum :: anumhussain.com
Anyone who
follows both the
person being
tweeted at AND
the tweeter can
see a “reply”
tweet.
21 UNDERSTAND REPLY VS MENTION
60. @anum :: anumhussain.com
Including more than two in a
Tweet is probably overkill, and
you only need to tag the most
important word that represents
the theme of your Tweet.
Source: Twitter and Salesforce
Tweets with 1-2
hashtags receive 21%
higher engagement
than those with 3+
hashtags.
22 USE HASHTAGS JUDICIOUSLY
61. @anum :: anumhussain.com
17% of the top 1,000 search terms on
Twitter “churn over” on an hourly basis.
Source: Twitter
23DON’T FORCE TRENDING HASHTAGS
71. @anum :: anumhussain.com
Links can be
around 20
characters before
they get cropped
with an ellipses.
29 SHORTEN LINKS FOR CLEANER TWEETS
72. @anum :: anumhussain.com
The most popular time to tweet is between noon and
1 p.m. local time
The early morning hours is when tweets receive the
most clicks, on average
Source: Kevan Lee, Buffer
30 OPTIMIZE PUBLISHING CALENDAR
73. Free Twitter Resource:
Want to master Twitter
personally and for
business? Get the full-
blown guide to Twitter.
74. If you enjoyed this social media presentation
from INBOUND 2013, perhaps you’ll enjoy my
INBOUND 2014 presentation on business
blogging? Click below to view.
THANK YOU.