Company credentials/pitch deck from the company which I operated in 2010 for all my consulting and technology product ventures. Worked with publishers, brands, agencies and celebrities to create some cool mobile and web based experiences.

1. Hooray
Creds

2. Hooray
Creds
The best ideas are worth celebrating.
At Hooray we are dedicated to making brands that
people can’t stop talking about and can’t get enough of.
We innovate and launch conversation-centric products
to address a market opportunity that can translate to
every platform.
We create products, brands and conversations.
Page 2/25

3. Hooray
Creds
About Hooray
Hooray is a Los Angeles based innovation development company, founded in March 2010,
specializing in mobile app development. We work with publishers, brands, agencies and individuals
to create immersive and highly interactive products that are some of the world's most engaging
consumers experiences.
Our core products are our own brands. We focus on innovating, launching and marketing our
personal ventures as case studies for how we can drive success for our clients. In addition to our
own products we are working with a variety of brands which include Random House/Dr. Seuss
Enterprise, Disney, Warner Brothers and Dare to Pass Inc.
Our company is privately held, with the majority ownership stakes shared by co-founders Ryan
Stoner and Olivier Rabenschlag.
Page 3/25

4. Hooray
Creds
Why work with us?
Revenue
Efficiency
Branding
Team
Analytics
Opportunity to create
additional revenue
streams and As brand experts we
participate in Hooray make sure that
Hooray is a small and
marketing and The Hooray Society
nimble company that every product is
sponsorship consists of highly
can easily integrate marketed
opportunities. talented individuals For all products
itself into your existing successfully across
from various developed we create
infrastructure. all relevant channels
backgrounds who valuable Analytics
for long-term user
we will tap into tools that deliver the
engagement.
to work on your data and intelligence
project. needed to constantly
refine your product.
Page 5/25

5. Hooray
Creds
Our Approach: How we work
We research the most current consumer trends, assess
the current state of the world, talk to people and listen to
Evaluate brands and businesses tell us their ideas, needs and
goals. We evaluate all the information collectively and
pursue where lucrative opportunities exist.
We conceive new business ideas and give them
Innovate memorable identities and purposes. We nurture them by
defining their unique solution and functionality while
building their specifications, wireframes, and/or prototypes.
Once we research which channels will
Launch best get our ideas talked about, we
introduce them to the world.
Page 6/25

6. Hooray
Creds
Our innovation process
Focus on strategy, innovation, collaboration, ideas and talent.
Ideation Ideation Vision Idea Assessment
Exploration
Brainstorm Clarification Development and Prioritize
Hooray researches
Hooray dictates Teams meets to Teams synthesizes Teams meet to
ideas for possible
assignment or ideas assess business the research into a define resources
sustainable
submitted for opportunity singular vision and prioritize feature
business growth
possible ideation set
Time: 1 Day Time: 1 Week Time: 1 Day Time: 1 Weeks Time: 1 Day
Launch & Market
Into Production
Hooray will provide full-service
Design & Development
branding, advertising and
Idea put into production
integrated communications for
all ventures.
Time: 1 Month Time: 1 to 4 Months
Web/App Development Process
Pre-production: Sitemap, wireframes, usability testing, gather content
Front End Production: Infrastructure setup, design assimilation, CSS/HTML
Back End Production: Database structure, community framework, application integration and CMS
Page 7/25

7. Hooray
Creds
Our approach to working with you
We will create a strong partnership built around strategy, innovation, creativity,
collaboration, smart ideas and efficient development.
• Initialize Solutions and Features. We spend the first 3-7 days strategizing with your team to
decide how best to utilize the technology to a given property or original idea.
• Customization and Development. Over the course of the next 30-45 days, we would partner with
your team to customize the new media product to your specifications. The duration of this phase
depends on how much customization you would like us to do.
• Testing & Training. Our pre-launch phase takes 5-15 days. During this time we would deploy a
handful of devices to employees and other beta testers to give the platform a test run and fix any
unforeseen issues. We work with your team to make sure everyone is comfortable using the
technology.
• Marketing Consultancy. We will create a marketing master calendar, highlighting all relevant
initiatives, opportunities and executional tactics.
• On-going Evolution. For the duration of your contract, we would continue to improve our platform
and make new features available to you in the form of continual upgrades and enhancements.
Page 8/25

8. Hooray
Creds
Work Examples

9. Hooray
Creds
Our products
Celebrity Spotter lets Apple or Island is a Language Master is a B-Day A La Carte lets Top Dawg allows you
you easily locate game designed to interactive education you pick a cake, select to enter your dog in a
celebrities in the LA broaden your child’s game to help users the number of candles iPhone-based beauty
area knowledge and help to learn basic vocab in a and give it to your pageant
memorize key facts in new language friend to blow out
various subjects
Our product websites
Language Master: http://www.languagemastersuite.com
Celeb Spotter: http://www.cspotter.com
Page 10/25

10. Hooray
Creds
Initial buzz
Language Master launched as a iPad gets half-hour of product
top 10 education app in the UK & placement on “Modern Family”
US. and Birthday A La Carte is the
featured app.
Source: http://mashable.com/2010/04/01/modern-family-ipad/
Source: http://www.nytimes.com/2010/10/25/business/media/25ipad.html
Page 11/25

11. Hooray
Creds
Initial Press
“At last a way of diving into a new language in a
truly fun and engaging way.”
Source: Macworld, http://www.macworld.com/appguide/app.html?id=532230&expand=true
“Learn a new language on-the-go with the
‘Language Master’ app.”
Source: Gaming Angels, http://www.gamingangels.com/2010/06/learn-a-new-language-on-the-go-with-
the-language-master-app/
“It would have been wonderful to have this app
when I was in high school learning Spanish.”
Source: iPhone Mom, http://www.theiphonemom.com/language-master-western-europe
“This app is perfect for me. At only $1.99, Language
Master is a steal. I would pay that in a heartbeat
and I’m cheap and don’t pay for many apps.”
Source: Tethered Mommy, http://www.tetheredmommy.com/?p=1148
Page 12/25

12. Hooray
Creds
MoPix- Currently in Beta
MoPix is first ever global self-distribution platform that allows filmmakers to quickly and inexpensively
distribute their film content as an app.
http://www.getmopix.com
Page 13/25

13. Hooray
Creds
Level 26 Dark Prophecy
Brief: To create an experiential Digi-novel that integrates an unprecedented level of user interactivity.
Solution: Hooray’s Patent Pending Transmedia Engine combines traditional media (film, books, etc.) with
progress tracking and content delivery.
http://itunes.apple.com/us/app/dark-prophecy/id415798640?mt=8&ls=1
Page 14/25

14. Hooray
Creds
Oscars
Brief: To create an iPhone app experience for the annual Oscars show
Solution: A socially led iPhone app that connects the fans
http://itunes.apple.com/app/id354102052
Page 16/25

15. Hooray
Creds
Grammys
Brief: To create a movement for the annual Grammys show
Solution: A social-media-led campaign backed by an iPhone application
http://itunes.apple.com/app/id347407784
Page 17/25

16. Hooray
Creds
Camp Rock
Brief: To create an iPhone app experience for Disney’s Camp Rock
Solution: A iPhone app that provides exclusive content, from song releases, to music videos
http://itunes.apple.com/us/app/camp-rock-2-the-final-jam/id373385382?mt=8
Page 18/25

17. Hooray
Creds
Nissan LEAF iAd
Brief: To create a piece of communication as revolutionary as the car itself
Solution: The world’s very first iAd as presented at Apple’s World Developer Conference 2010
http://www.youtube.com/watch?v=Sdi2IrIf4wI
Page 19/25

18. Hooray
Creds
Mayor of Seussville Facebook Game
Brief: To create a marketing experience surrounding the new Seussville.com website launch
Solution: Create a Facebook game that coincides with the “real” election and allows players to compete
for a chance to be the Mayor of Seussville.
http://apps.facebook.com/mayor-of-seussville
Page 20/25

19. Hooray
Creds
Additional work examples
The Academy Awards www.Oscars.com/biggestmovieevent
Fox Mobile Entertainment www.BrainstormTheShow.com
TNT Dark Blue www.DarkBlueUnderCover.com
USA Burn Notice Covert Ops www.BurnNoticeOps.com
Eminem Popsomp Hills http://www.TheRelapse.com/
The Shock Value Affair http://www.theshockvalueaffair.com/
Coke Zero http://wwwawards.cpbgroup.com/awards/lawyerfilms.html
Ford iTV Mondeo http://www.hooraysociety.com/work/mondeo.mov
Axe Body Spray http://extranet.daredigital.com/lynx/axefeather/
Coraline http://www.filminfocus.com/focusfeatures/film/coraline/
Crash Village http://village.crashbandicoot.com/splash/
Page 21/25

20. Hooray
Creds
Additional brands we have worked on
ABC _ Academy Awards _ Activision_Advisys_ A&E _ Ask.com _ Axe _
Budweiser _ Burger King _ Coffee Bean & Tea Leaf _ Coke Zero _ Disney _
EA _ Easton _ Fox Mobile _ G4 _ Genius Products _ Grammy Awards _
Heineken _ HP _ Interscope _ Microsoft _ NBC _ Nissan_ Outfest_
PlayStation_SAP_Sony _ Sprite _ TBS _TNT _ T-mobile _ Toyota _ USA
Networks _ Visa _ VW _ Warner Brothers
Page 22/25

21. Hooray
Creds
We bring a mix of creativity, strategic expertise and
our own obsessive compulsive high-energy to every
project so let us know what you want to achieve
and we'll work with you to solve your problem,
uncover new opportunities and execute your vision.
Page 23/25

22. Hooray
Creds
THANK YOU
Page 24/25

23. Hooray
Creds