Special Report in ENTREP

1. Janice A. Saraza, MD
MBAH 10B

2. WHAT IS CREATIVITY?
•i
s best described as a human capacity to regularly solve problems or
to fashion products in domain, in a way that is initially novel but
ultimately acceptable in a culture (Gardner 1989)
•I
s defined as a process of forming mental elements into new
combinations, which either of specified requirement or are useful
(Mednik 1962)
•I
s the process of bringing something new into being. It is the act of
turning something new and imaginative into reality (Kar 2011)

3. FOUR ASPECTS OF CREATIVITY
•T
he creative thing or p ro d uc t; that which is creative.
•T
he creative p e rs o n; the person who creates the product.
•T
he creative p ro c e s s ; the steps that the creative person
followed to create the product.
•T
he creative e nviro nm e nt; the group of people with whom
the creative person was involved during the creative

4. STAGES OF CREATIVITY (Wallas 1926)
D
uring p re p a ra tio n, the person absorbs information.
D
uring inc uba tio n, the information settles.
D
uring intim a tio n, the persons feels the “solution” is well on its way
D
uring illum ina tio n, the solution manifests itself to the person

5. CREATIVITY AND INNOVATION
•C
reativity is the capability or act of conceiving something original or
unusual.” (IDEAS)
•“
Innovation is the implementation of something new.” (IDEAS + ACTION)
•“
Invention is the creation of something that has never been made before
and is recognized as the product of some unique insight.”
H
ugh MacLeod said:
•“
Innovative” is an “external” word. It can be measured. It generally talks
about things that have been tested properly and found to have worked in
the real world.
•“

6. CREATIVITY AND MADNESS
•"
There was never a genius without a tincture of madness."
--Aristotle
•V
incent Van Gogh has been cited as a “mad genius” in regard to his
own self-mutilation (i.e., cutting off his own ear) and his art work.
•“
Myth of the Mad Genius”
•
Eysenck (1995) proposed that psychoticism caused creativity.
•R
awlings, Twomey, Burns, and Morris (1998) found a relationship
between creativity, psychoticism, and openness to experience.

7. •M
ihalyi Csikszentmihalyi in his study on CREATIVITY said that
“ contrary to the popular image of creative persons, the
interviews present a picture of creativity and creative
individuals that is upbeat and positive”
“ creativity enhances the joyousness of the individual life
and those creative individuals who are somber and brooding

8. CREATIVITY AND INTELLIGENCE
•t
here is a dialectical relationship between creativity and
intelligence and wisdom.
•I
ntelligence is necessary for there to be creativity because
not only is generation of novel ideas necessary but the
critical analysis of novel ideas is also necessary.
•
To be able to generate novel ideas, there must be some
basic intelligence, but to further analyze those ideas that
are generated, there must be higher intelligence.
Sternberg (2001)

9. CAN CREATIVITY BE ENCHANCED OR
TAUGHT?
Yes, creativity skills can be
learned.
Generative research shows that
everyone has creative abilities. The
more training you have and the
more diverse the training, the
greater potential for creative output

10. FUTURE RESEARCHES IN CREATIVITY
•C
reativity as a function of artificial intelligence
•E
ncouraging creativity in education
•I
s creativity universal or are there different types of creativity

13. THANK YOU!!!