It takes 90 seconds for a customer to form an opinion about your service and most of the time it is based on colors association with the product, your attitude towards them, and how you make them feel. The healthcare sector is no exception to the rule. The choice of colors in healthcare branding play a crucial role in spreading the message and making it memorable.

1. sneak peak into the
colors
Exclusive
Of
healthcare branding

2. Most people make a
subconscious
judgment about a person, environment,
or product within
90 seconds of initial
viewing and that between 62% and 90%
of that assessment is based on
color alone.

3. The research
holds valid for
healthcare
brands

4. The healthcare
industry can be
categorized into
four sections

5. Pharmaceutical Sector
The development of medicines,
procedures and technology that
enable care

6. Hospitals and Clinics
The administration of healthcare
itself, on the part of physicians

7. Health and Medical Insurance
A fee that patients and
organizations use to pay for
medical care

8. Peripheral products
Other products or services that are
not directly associated with
healthcare but contribute to it like
rehabs, gyms and wearables

9. The choice of color
for healthcare is
limited to and
governed by certain
rules

10. Let’s take a look

11. 5

12. Cool color
5
The colors from the cooler side of the spectrum
are used in healthcare branding and logo design

13. Blue is the ruling color
All colors are from the cooler side of the spectrum

14. Color
4
The color palette mainly comprises of the shades
of blue to an extent that it appears over-used.

15. Wordmarks usually appear in monochrome

16. Secondary
3
The colors obtained from the combination of
primary colors

17. The use of secondary colors are limited and some pharma
brands use colors from the warmer side of spectrum
primary Secondary

18. Of symbols
2
Healthcare brands have experimented with
the use of colors in symbols

19. Notice the colors from warm spectrum are
introduced in symbols

20. Color1
The choice of colors is either complementary,
contrasting or analogous.

21. Notice complementary and contrasting color
palettes

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