1. BASIC TRAINING
3 PARTS TO THE BUSINESS
YOU
MARKETING
PLAN
PRODUCTS

2. REFERENCE POINTS
Present Herbalife and yourself in an effective and
efficient manner while addressing these main
questions:
1. What is Herbalife’s history?
2. How do I overcome objections?
3. Are the products safe and how are they used?
4. What’s the difference between drugs and nutrition?
5. How do I package my story?

3. Questions and Objections
90% of what is said is typically based on here say and/or
rumor NOT to be taken personally. 10% is based on fact.

4. OVERCOMING OBJECTIONS
How to respond:
Simply say…
“I don’t know about that.
All I know is ____________”
• …share facts and
• testimonials.

5. 2011
W hy Herbalife?
2012
W hat makes Herbalife a unique
oppor tunity?
1. Herbalife superior world class Wellness Products
2. Product results of +70 million daily users
worldwide
3. A comprehensive training and mentoring system
4. Operations in 88 plus countries
5. A 33 year track record of success

6. 2011
W hy Herbalife?
2012
W hat makes Herbalife a unique
oppor tunity?
1. From $2 million in 1980 to $6.2 Billion in
2012
2.Double digit growth even in recent economic meltdown
3.In excess 1000 self-made millionair es
4.New millionaire ever y 3 days – you could be next!

7. Indian Health Scenario
• Every 4th Indian is either a
diabetic or at risk of developing
diabetes
• 30% men and 50% women in
urban India are overweight
• Childhood obesity is on the rise
• Indians are 3-4 times more
prone to heart diseases

8. World Health Organization says
5 lifestyle diseases:
•
•
•
•
•
Type II diabetes
Heart diseases
High blood pressure
Stroke
Certain forms of cancer
Obesity increases the risk for all
these diseases
Obesity has become a global
epidemic!

9. Doctors say
The #1 complaint is fatigue
• 70% of all doctor visits are due
to diet related conditions
• 50% of these can be prevented
with good nutrition & lifestyle
improvement

10. DRUGS VS. NUTRITION
Drugs are chemicals
made in labs
Herbalife nutrition
comes from food
 Drugs require FDA
Approval
Herbalife is beans,
vegetables, grains, and
Herbs
 Drugs are for severe
sickness
Herbalife is for wellness

11. What is Balanced Nutrition?
Ensuring we get a daily supply of the adequate amount of
nutrients from our diet to stay healthy.
What our body needs on daily
basis
• Proteins
• Vitamins and minerals
• Carbohydrates
• Essential fats
• Fibre
• Herbs
• Water etc.

12. The Indian Diet
Indian Diet
High
High
High
High
Low
Low
Herbalife
Carbohydrate
Fat
Salt
Calories
Protein
Fiber
Low
Low
Low
Adequate
Adequate
Adequate

13. Basic Need
Herbalife Nutrition
It is so easy
It is so easy
LOSE
WEIGHT
TABLETS
SHAKES
BALANCED
MEAL
MAINTAIN
WEIGHT
GAIN
WEIGHT
3
2
3
1
3
3
1
2
3

14. GENERAL LAWS ABOUT FOOD
MEGA-DOSING LAW
Prohibited from putting too much
of any one ingredient in a product.
LABELING LAW
Labels must indicate any conditions
that may prevent a person from
using the product.

15. PACKAGING YOUR STORY
Before Herbalife I was… (share 3 negatives)
1.
2.
3.
Since starting Herbalife I… (share 3 positives)
1.
2.
3.

16. QUALIFYING PROSPECTS
1. What do you want to do (goal)?
2. Are you serious about ________ (goal)?
3. What have you tried before?
4. Why do you think it didn’t work?
5. Why are you serious about ________ (goal) now?

17. Medical & Scientific
Advisory Board
Dr. Louis Ignarro, Ph.D.
Laureate In Medicine
Nobel
I

18. Nutrition Advisory Board
Dr. Anoop Misra
Director and Head
Department of Diabetes and
Metabolic Diseases
Fortis Hospitals
•
•
•
•
•
•
Padma Shri Award Winner
Professor at AIIMS
Dhanwantari Award winner
BC Roy Trophy winner
Top most India’s Diabetologist
Advisor to 2 Prime Ministers of India

19. Use, Wear, Talk
A business opportunity for everyone that’s Fun,
Simple and Magical!

20. USE
1.
2.
3.
4.
Use the products
Start achieving your results.
You look healthy and feel great.
People will notice and ask you how you did
it.
5. Share your story and others’ stories, and
offer the products.
6. Teach others to use the products.

21. 5 KEYS TO THE BUSINESS
KEY #1: CONSISTENCY
A.
USE THE PRODUCTS
Why? 2 Reasons
1. Business Reason – Tell The Truth
(People can feel how you feel)

22. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
2. Personal Reason – Good For You
70% Deaths CANCER – STROKES – HEART DISEASE
50% Are DIET Related
70% All Doctors’ Visits - FATIGUE

23. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
Nutritional DEFICIENCIES – 2500/4000 calories per day
- Protein
- Carbohydrates
- Vitamins
- Minerals
- Fat
- Oils
- Herbs

24. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
Why DEFICIENCIES?
- Soil Problems/Chemicals
- Over Cooking
- Food Choices
- Over Eating = Health Problems
- Reduce Calories = Deficiencies = Health Problems

25. Absorption and Villi
 Why am I not losing
weight?
 Do you know an
importance of clean
villi?


26. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
Increase ABSORPTION – VILLI
Impaired by:
- Tobacco
- Alcohol
- Medications
- Pollution
- Stress
- Dieting

27. Healthy –vs- Unhealthy Villi
Which do
you prefer?

28. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
HERBALIFE SOLUTION (Keeps Improving)
Herbalife Shake 300/400 Cal. Vs. 3,000/4,000 Cal. Food
Better Absorption – F3 Cell Activator

29. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
How To Use The Products
Tablets
Shakes
Meals
* (After Each Meal)
LOSE
3
2
1
MAINTAIN
3
1
2
GAIN
3
3*
3

30. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
Use ALL Products, As Often As Possible
Nourifusion / Targeted / Etc… Buy From Your Own Store
Become A Product Of The Product!
Learn More From Trainings
- Live
- Tape/Video/DVD/CD-Rom/Internet
- Conference Calls/HBN

31. WEAR
1. Wear the button
2. You will become a walking
advertisement.
3. Wear, use or show any Herbalife
item that might get people’s
attention–this will facilitate the
conversation.

32. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
B.
WEAR THE BUTTON
Button Response:
1.
Are You Serious About Losing Weight?
2.
How Much Would You Like To Lose?
3.
What Have You Tried Before?
4.
Why It Did Not Work?
5.
Why Do You Want To Lose Weight?

33. TALK
1. Talk to people
2. Tell your weight-loss or business story.
3. Explain the product and the business
opportunity.
4. Explain how people can improve their
health and earn extra income right away.
5. Talk to people you know.
6. Talk to the entire world.

34. 5 KEYS TO SUCCESS
KEY #1: CONSISTENCY
C. TALK TO PEOPLE
5 day = 1 YES = Rs.15,000/month
10 day = 2 YES = Rs.30,000/month
Daily Methods Of Operation

35. 5 KEYS TO SUCCESS
KEY #2: SIMPLE = DUPLICABLE
A.
PRESENTATION
1. Your Story
2. Other People’s Story – Ideally Your Customers And
Borrow Stories – Use The Tools:
- DVDs/Audios/HBN/Internet
- Journals/Flyers/Brochures/Manual
- Before & After Pictures
- HOM/Live Meetings
Distributors.

36. 5 KEYS TO SUCCESS
KEY #2: SIMPLE = DUPLICABLE
A.
PRESENTATION
3.The Herbalife Story
- 29 Years
- 69+ Countries
- 60 Million+ Clients
- 3.7 Billions In Sales in 2007

37. 5 KEYS TO SUCCESS
KEY #2: SIMPLE = DUPLICABLE
A.
PRESENTATION
4. Keep It Simple
- Easy As 3-2-1 (Scripts)
- Which Program?
- What Flavor?
- Cash? Check? Or Credit Card?

38. 5 KEYS TO SUCCESS
KEY #2: SIMPLE = DUPLICABLE
A.
PRESENTATION
5. Questions? – I Don’t Know About That…
All I Know Is…
- MEGADOSAGE LAWS
- LABELING LAWS

39. 5 KEYS TO SUCCESS
KEY #2: SIMPLE = DUPLICABLE
A.
PRESENTATION
6. Income Presentation – Same As Above
Do You Know Anyone Who Could Use
An Extra Rs.5000 – Rs.15000/Month Part-Time?

40. 5 KEYS TO SUCCESS
KEY #2: SIMPLE = DUPLICABLE
A.
PRESENTATION
7. Next Step – Buy / Sign-Up Now
- Set Up A Time To Meet
- HOM/1 On 1/Telephone
- Watch Video
- Internet
Who Can Do That? ANYONE!!

41. 5 KEYS TO SUCCESS
KEY #3: BE POSITIVE!
A.
Don’t Take “NO” PERSONALLY!
10 = 2 YES = Rs.30,000/Month (Why Not Everyone?)
Problem – 8 Say “NO”
- NO’s Are CURIOUS Not SERIOUS
- Each NO Is Worth Rs.100!!
5=1 YES=Rs.500 Profit on Rs.1000 sale
500 divided by 5 = Rs.100/Person

42. 5 KEYS TO SUCCESS
KEY #3: BE POSITIVE!
B.
NEGATIVE OPINIONS
4 Out Of 8 NO = NEGATIVE OPINIONS
- Protecting Their Ego
- Competitive Business
- Excuses – All Are EQUAL*
- Don’t Burn Bridges – Give A Flyer
- Wipe Off Negative Energy
*(Baseball – 3 Strikes Rule – 3 NOs = Move On)

43. FOLLOW UP
1. Pennies in Sale, a fortune in follow-up
2. If you make a sale, you can make a living. If
you make an investment of time & Good
Service, You can make a fortune.
3. Records
4. Customer Call Backs
5. Product Delivery
6. Regular Contact

44. 5 KEYS TO SUCCESS
KEY #4: CUSTOMER CARE
Use The Herbalife Follow-Up System With Both CUSTOMERS
And DISTRIBUTORS
1st DAY – How Do They Use The Products? OPEN Questions
3rd DAY – Inches/Weight? Some Blame Everything On Herbalife
7th DAY – Inches/Weight? Clients Familiar With Program – Habit
15th DAY – Inches/Weight? Ask – Who Noticed? Referrals
25th DAY – Re-Orders/Referrals/IBP
Referrals: Use Incentives - $$/Credits/Products/Gifts/Home Party

45. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
Distributor
Success
Retail Rs.1000
WS
Rs.0
TOTAL Rs.250 25%
Rs.1000 sale
Rs.250 profit
A
25%
Rs.1000 sale
Rs.0 profit
Supervisor
Retail Rs.420
WS
Rs.340 Builder
TOTAL Rs.760
42%
Rs.1000 sale
Rs.420 profit
B
25%
A
25%
Rs.1000 sale
Rs.1000 sale
Rs.0 profit Rs.170 profit
Retail Rs.500
WS
Rs.500
TOTAL Rs.100050%
Rs.1000 sale
Rs.500 profit
B
25%
A
25%
Rs.1000 saleRs.1000 sale
Rs.170 profitRs.250 profit
B
25%
Rs.1000 sale
Rs.250 profit

46. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
Use The Herbalife Sliding Scale In Your Career Book Manual
Suggestions:
1.
500 VPs – 35% Cost Rs.21,300/- = Profit Rs.8,000/2.
1000 VPs – 42% Cost Rs. = Profit Rs.19,000/- (Best Deal)
3.
4000 VPs – 42% Cost Rs.1,60,000 = Profit Rs.74,000/-

47. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
Set Your Goals
Supervisor – Active Supervisor – World Team
- 50% Profit / Wholesale / Royalties Next Month Vs. in 75 Days
- Supervisors Schools /Higher Level training
- Current Promotions

48. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
How To Qualify For Supervisor
1. Retail Your Way To Supervisor
10 = 2 YES = 25 days X2 = 5,000 VP
How?
A. WHO DO YOU KNOW? MEET?
Work LOCALLY / Think GLOBALLY

49. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
B. Referrals / Re-orders – Upgrade
C. The Buttons
D. Direct Approach – Live / Phone
E. Surveys/Questionaires
F. House Parties (ShapeScan – Protein Estimator)
G. Flyers / Car Signs / Pull-Tabs
H. Advertising – Newspapers, Mailings, Postcards…
I. Lead Generation
J. Internet / Websites

50. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
3
.
How To Qualify For Supervisor
2. Recruit Your Way There
1.
YOU
1000VP
4000VP
1000VP
1000VP
6000VP
2000VP Ea.
2.
YOU
1000VP 5000VP
2500VP Ea.
1000VP
YOU
1000VP
4000VP
A
1000VP
5000VP
2000VP Ea.
4000VP
B
4000VP
4000VP

51. 5 KEYS TO SUCCESS
KEY #5: TAKE ADVANTAGE OF THE
MARKETING PLAN AND SUPPORT SYSTEM
How To Qualify For Supervisor
3. Purchase Inventory To Have On Hand
Rs.1,60,000X8% = Rs.8,000 Interest At The Bank Annually
Rs.1,60,000X42%= Rs.74,000 Profit With Inventory
When You Have Products – You Sell It (Testimony)
Combination Of 3 Ways To Become A Supervisor

52. 5 KEYS TO SUCCESS
BUILD WEALTH USING THE
SUPPORT SYSTEM
1.
Herbalife Support System
- STS Seminars
- HBN / Video – Audio / DVD – CD Rom
- TouchFon
- Corporate Events And Trainings

53. 5 KEYS TO SUCCESS
BUILD WEALTH USING THE
SUPPORT SYSTEM
2.
Your Organization Support System
- Local HOM / Trainings / Quickstart
- Conference Calls
- Promotions / Special Events

54. 5 KEYS TO SUCCESS
BUILD WEALTH USING THE
SUPPORT SYSTEM
3.
Personal Support System
- Great Product Results With Your Follow-Up
- Tell – Show – Try – Do (Duplication)
Products / Retail / Recruiting / Promotion
- Mentoring All Aspects Of Herbalife

55. I
Daily Methods
Of Operations
(DMO’s)

56. All DMO’s
Work!
DMO’s (Daily Method Of
Operation)
 FREE Smoothie Invites
 Posters/Pull Tabs





(Club Model)
Practice Wellness
Evaluations
Flyers / Flyer Displays
E-mails / SMS
Using Products in Public
Branding your Car /
Clothes
 In-Services
 Circle of Influence /
Referrals
 Wear the Button
 Sampling
 Surveys
 Ads Newspapers / Internet
 Facebook / Twitter

57. All DMO’s
Wor k!
Communication Mediums'
 Nutrition Clubs
 Fitclub Active Healthy
Life Style Events
 Weight Loss Challenges
 Personal Meetings /
Presentations
 Shake Parties
 Grand Openings








Wellness Days
Sport Events
HOM, STS’s
Telephone Call
Conference Calls
3-Way Calls
Internet / Websites
Webinars

58. I
Center Of
Influence
DMO

59.  Cell Phone / Email address
book
 Your Colleagues / Neighbors
 Personal Trainer / Gym
 Hairdresser
 Real Estate Agent
 Secretary
 Waitress / Waiter
 Insurance Agent
 Builder
 Pharmacist
 Travel Agent
 Fashion Model
 Resigned / Retired
Creating
Your Name
List
Is into sports & fitness

 Was recently married / getting
married
 Owns a Business
 Lives Overseas
 Salesperson
 Had a baby / have children
 Medical Rep
 Guests at your Wedding
 Accountant
 Electrician / Engineer
 IT Specialist
 House Wife
 Dietician

60. Working Your
Name List
How To
Approach Your
Acquaintances…
 Phone/In Person Contact >
 First, always ask them about
themselves first >
 Be an active listener
 The more they talk about
themselves the more they will
be interested in you>
 When they ask about you…>
What To
Say…
 Share your product and
business testimony (your
story)>
 If you don’t have one then
share someone else’s
 Your story (or others) are
worth a fortune.

61. I
Nutrition Club
DMO

62. FREE
Smoothie
Invites
“Hi! I’m (Name), we’re having a
grand opening! Have you been
invited to our nutrition club for
a Sampling of our Aloe, Tea,
and Smoothie?”
Fold Out Cards…
“Also inside is a gift
certification worth $249 for
a full Wellness Evaluation!”
Wor king T he
Nutrition Club
Model
Practice
Wellness
Evaluations
See Practice
Wellness
Evaluation Script!

63. FREE
Smoothie
Invites







Free Invites >
Counter Presentation >
Order Tickets >
24 Hour Follow Up >
Wellness Evaluation >
Product Purchased >
% will go Distributor
Wor king T he
Nutrition Club
Model
Practice
Wellness
Evaluations
 Make Name List >
 Call List using Practice
Wellness Eval Script >
 Wellness Evaluation >
 Product Purchased >
 % will go Distributor

64. 5 KEYS TO SUCCESS
SUMMARY
Care More About Your Customers’ Results Than Your Profit
= FORTUNE=
Care More About Your Distributors’ Success Than Your Profit
Set Your Goals
Develop A Plan
Be Consistent
Do Your Best
HAVE FUN!!

65. NUTRITION
• Definition of Nutrition
• Why Nutrition
• Balanced Nutrition

66. What is Food & Nutrition?
Food is what we eat
when we are hungry and
even when we are not
hungry!
Nutrition is what our body
needs on a daily basis to
stay healthy

67. Why Nutrition?
It helps in…
• Growth & development
• Detoxification
• Immunity
• Fertility
• Anti Aging
• Maintaining optimal health

68. Foods depleted of nutrients...
Due to improper methods of:
• Growing
• Storing
• Cooking

69. Our daily ‘normal’ food
EXCESSES
Salt, sugar,
fats,calories,
carbohydrates
Vitamins &
minerals,
protein, fiber,
water
DEFICIENCIES

70. Why Herbalife products?
• For Nutritional problems
• For Obesity related problems
• For wellness related solutions

71. Our Core Healthy
Meal Is Amazing Because It Is…
Engineered
Super Food
Combining Cellular Nutrition and the Power of
Protein makes us unique.
Cellular Nutrition helps ensure the nutrients
absorbed and delivered throughout your body at the
cellular level.
The Power of Protein means, you can manage your
weight by:
Controlling your hunger
Maintaining your lean body mass
It Includes….
I

72. Formula 1- Nutritional Shake Mix
Ideal meal replacement!
•
•
•
•
•
•
Soy protein based
Packed with vitamins and minerals
Rich in essential antioxidants
Provides high quality dietary fibre
Low in calories, fat & sodium
Scientifically designed food supplements that gives nutritional
benefits of a meal without overloading on calories, fat and sugar
• Provides optimum protein and essential vitamins and minerals
needed to stay healthy
• Convenient solution for weight management!
25 g of soy protein a day, as a part of a low fat, low cholesterol
diet can help reduce the risk of heart disease – US FDA

73. Formula 1 Nutritional Shake Mix
A nutritious meal replacement shake mix with soy protein, healthy
fiber, and up to 19 essential vitamins and minerals, plus herbs
A core product for Cellular Nutrition and weight management:
weight-loss and keeping weight
A nutritious meal replacement shake for weight management and
overall good health
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. 1
As part of a program that includes healthy meals and exercise

74. Formula 2 - Multivitamin Mineral &
• Supplements Formula 1
Nutritional Shake Mix
• Provides antioxidants
• Aids in detoxifying
Helps provide key ingredients our daily
shopping forgets!
Herbal Tablets

75. Formula 3 – Personalized Protein Powder
Best quality soy protein isolate & whey protein
Protein is needed daily
• Vital for growth & development
• Maintenance of muscle & tissues,
because of Whey protein, rich in
cysteine and methionine, which are
vital to muscle development
Perfect protein supplement to your daily diet!

76. “CELL ACTIVATOR”
• Helps activates cells to perform better
•Increases vitality & energy
•Decreases fatigue
•Helps absorption of nutrition
• Helps energise body cells
• Rich in powerful antioxidants
Great for good health at the cellular level!

77. Activated Fibre
Benefits of fiber:
• Cleanses the system
• Gives feeling of fullness
• Reduces fat absorption
• Assists in lowering blood Cholesterol
• Stabilizes blood sugar levels
Terrific support to weight management!

78. Aloe Plus
Best Aloe Vera extract with added
herbs
• Immune booster
• Stomach soother
Great for digestion & long-term
Good health!

79. Cell-U-Loss
A herbal blend that helps fight cellulite!
• Vitamin C – antioxidant
• Potassium
• Reduces orange peel effect
• Reduces fluid retention

80. AFRESH – ENERGY DRINK MIX
•
•
•
•
•
Containing Guarana seed
extract and Orange Pekoe
extract with lemon flavor & in
Peach Flavor
For refreshing, relaxing,
rejuvenating
Can have cold or hot
Easy to make any where any
time
Low in calories

81. DINOSHAKE
Balanced Nutrition for children
Ideal protein supplement:
• Has the highest protein content per
serving
• Contains essential vitamins & minerals
• Is low in sugar & fat
• Good for bone growth & brain growth
A must-have for all growing children!

82. Introducing NouriFusion™
•
•
•
•
New MultiVitamin Skin Care line
Basic nutrition and basic care for skin
Protection from environment
Products are a fusion of science
and nature

83. Key Ingredients
FPO
• Antioxidant vitamins A, C and E
• Skin-enhancing botanicals
• SPF 15 sunscreen in moisturizers for
UVA/UVB protection
• Improved product texture, look and feel

84. Normal to Dry Skin Type
• Multi Vitamin Lotion Cleanser, Toner,
Moisturizer
• Rich, hydrating formulas
• Leaves skin soft, smooth, protected
• Available as a system or individually

85. Normal to Oily Skin Type
• Multi Vitamin Foaming Gel
Cleanser, Toner, Moisturizer
• Light, non-greasy formulas
• Helps reduce excess oil and shine
• Available as a system or
individually

86. Multi Vitamin Eye Cream
• Rich, emollient formula
• Moisturizes delicate skin
around the eye
• Helps reduce the appearance
of fine lines
• Helps increase skin firmness
around the eyes

87. Multi Vitamin Eye Gel
•
•
•
•
•
Helps reduce under-eye puffiness
EyelissTM technology for visible results
Instant cooling sensation
Skin feels fresh and revived
Provides light moisture
*EyelissTM is a brand name of Crode International PLC.

88. MultiVitamin Night Cream
•
•
•
•
Rich, lightweight face cream
Hydrates while you Sleep
Provides long-term Moisturisation
Awaken to soft, Supple skin

89. MultiVitamin Moisture Mask
• Deep hydration for dry,
parched skin
• Improves skin complexion
• Luxurious whipped texture
• Softens, smoothes, reduces
flakes