The do’s and don’ts of survey aesthetics for maximum response rates
The do’s and don’ts of survey aesthetics for maximum response rates
http://blog.obsurvey.com/go/SSAST
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The Do’s And Don’ts of Survey Aesthetics For Maximum Response Rates
1. The Do’s and Don’ts
of Survey Aesthetics
For Maximum
Response Rates
2. The way your survey looks is the first thing
that your recipients will see…and make
judgment on!
It could mean the difference
between someone taking the
time to answer your
questions, or ignoring it
completely.
3. Here are the “do’s and
don’ts” of designing a
survey to prevent a
bad first impression…
4. include a cover letter, title,
introduction, questions (of
course!) and a conclusion in
your survey.
Layout
make the survey too long. If
your survey is too long, it
will discourage recipients
from completing it.
5. use variety of question types
whilst also ensuring that
your page and question
layout are consistent.
squash all your questions
together to make the survey
look shorter.
6. use colors consistently. This
will create familiarity and
trust for the recipient of
your survey.
Colours
underestimate the moods that
your color choices
represent.
7. consider the topic of your
survey when it comes to
your color choices.
use too many different colors.
Rainbows are very pretty,
but in a survey it is a recipe
for distraction.
8. use bold and italics to highlight
keywords (you can also try using
colored text) – but not too often.
Text
use too many different font types.
Ideally you want to stick to one
font type.
use easy-to-read font styles. Use
clear fonts and don’t make your
text too small.
9. add your logo – this will make
your survey look legitimate,
official and familiar.
Graphics
overdo it on the pictures. A few
images can enhance, but the
more images used, the slower
the survey download time.
10. Create Your Survey Today!
www.obsurvey.com
Making it easy for you to create surveys is our top
priority