Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, shares why he believes that a career in eCommerce is hot right now.

2. “Over the course of a 30-year career in Marketing, somehow by genius planning or sheer
blind luck, I have been working in the world’s most interesting categories at the most
interesting times.”

3. IN THE 1980s...
It was consumer goods and
financial services for brands like
Procter& Gamble, Unilever and
American Express.

4. IN THE 1990s...
I lived through the explosion of IT marketing for players like IBM, Cisco and Yahoo!. And in
the past 15 years, I’ve had a front-row seat at the global expansion of digital.

5. “If I started over today, I’d spend the first three
years in eCommerce. Not just because of the
frothy revenue growth outlook, but because
eCommerce would give any young marketer
incredibly valuable, ‘transportable skills’ that could
propel their careers for the long haul.”

6. HERE ARE 5 REASONS WHY I’D BET MY
CAREER START-UP ON ECOMMERCE:

7. 1
ECOMMERCE HAS A FANTASTIC
LONG-TERM GLOBAL GROWTH OUTLOOK
‣
Over $1Trillion and predicted to grow at
17% per year
‣
Burgeoning eCommerce market in China
now delivers sales of $1 billion – per day
‣
Mobile commerce is capturing 20% of
eCommerce sales

8. 2
ECOMMERCE TEACHES YOU TO
THINK LIKE A GENERAL MANAGER
PRICING AND PROFIT MANAGEMENT
CUSTOMER ACQUISITION
UP-SELLING
MARKETING
CUSTOMER SERVICE
SUPPLY CHAIN
CROSS-SELLING

9. 3
ECOMMERCE GIVES YOU A
“FEEL” FOR CUSTOMERS

10. 4
ECOMMERCE ACCELERATES YOUR LEARNING CURVE BY
GIVING YOU ACCESS TO REAL-TIME RESULTS DATA

11. 5
ECOMMERCE MIGHT MAKE A DIFFERENCE
IN YOUR LIFE, NOT JUST YOUR DAY JOB

12. SO, THERE ARE MY FIVE REASONS. IT’S THE ADVICE I GIVE TO
NEW RECRUITS, ASPIRING HOT-SHOT MBAS AND MY OWN KIDS.
TELL ME WHAT YOU THINK...
For more on the future of eCommerce visit: ContinuousCommerce.OgilvyDO.com
Contact: Brian.Fetherstonhaugh@Ogilvy.com