This document discusses Fair & Lovely's "Confidence at Work" campaign to change its image from boosting beauty to boosting confidence. It outlines the campaign's objective in light of new advertising guidelines prohibiting negatively portraying dark skin. The campaign features influencers sharing work tips. It was promoted on YouTube, Facebook, and Google's women's empowerment initiative. Facebook ads awarded phones to contest winners. The estimated costs included paying influencer Yami Gautam 1 crore and providing 3 crore worth of scholarships. Metrics like social referrals, views, and engagement were tracked to measure success.