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1. Soaring Demand for Sources of Meat and Protein to Bode
Well for Global Poultry Pharmaceuticals Market
Report Description
Poultry farms and products are gaining importance among the
human population as a profitable business and as a key food
source. Technological advancements, rising vaccination

2. programs, and the growing focus on preventive healthcare for
livestock are the key factors supporting the global poultry
pharmaceuticals market.
Poultry animals are more prone to diseases such as
coccidiosis and avian influenza caused by environmental
conditions, improper waste management, and improper feed
additives. Poultry health has become a major cause for
concern among consumers, especially as the demand for meat
and protein sources soars globally. This has significantly
fueled the demand for poultry pharmaceuticals.
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3. The opportunity presented by the global poultry
pharmaceuticals market stood at US$3.7 bn in 2015 and is
estimated to reach US$7.8 bn by 2024 at a strong CAGR of
8.5% therein.
Growing Usage of Feed Additive Medication a Positive Sign
for Poultry Pharmaceutical Market
Based on product type, the poultry pharmaceuticals market
comprises drugs, vaccines, and feed additive medication.
Vaccines are primarily used by poultry farmers for the
immunization of poultry animals due to their immediate
effect. Hence, the vaccines segment led the global poultry

4. pharmaceuticals market in 2015. Poulvac, the most commonly
used vaccine in poultry animals, is likely to dominate the
vaccine segment from 2016 to 2024. The usage of feed
additive medication for poultry animals is increasing rapidly
in recent years owing to their easy dissolving ability with
feed given to the animals. The market for drugs is expected
to expand at a high growth rate during the forecast period.
By type of animal, chicken emerged as the leading segment
of the global poultry pharmaceuticals market in 2015. The
dominance of this segment can be attributed to the
popularity of the animal among meat eaters across the globe.
The quality of meat and its health benefits drive the
consumption of chicken. Duck meat also held a significant

5. share in the poultry pharmaceutical market due to its lean,
tender meat and fatty liver. Duck eggs are more popular
among humans due to high protein content. Duck farming is
expected to witness strong growth in terms of volume by
2024.
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Latin America Presents Lucrative Opportunities for Global
Players
North America was the leading market for poultry
pharmaceuticals in 2015 owing to the high adoption of as

6. well as awareness regarding animal healthcare products and
the growing demand for feed additive medication. In
addition, increasing concerns about re-emerging poultry
diseases drive the poultry pharmaceuticals market in North
America. The U.S. is a major contributor to the market in
North America, with penicillin and tetracycline being the two
most widely used antibiotics in poultry animals.
Latin America is expected to be one of the most lucrative
markets for poultry pharmaceuticals during the forecast
period. The rising focus of multinational companies on Latin
America and on specialized local players drives the market in
this region. Chicken is a significantly large segment of the
poultry pharmaceuticals market in Latin America due to the

7. increased concentration of broilers to meet rising exports
from the region and to cater to the growing global demand
for meat. Brazil led the poultry pharmaceuticals market in
Latin America in 2015 owing to the well-established poultry
production and animal health industry in the country.
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Players such as Merck Animal Health, Zoetis, Inc., Ceva
Sante Animale, Elanco Animal Health, and Merial Animal
Health dominate the global poultry pharmaceuticals market.
Other significant companies operating in the market include
Bayer AG, Virbac, and Bimeda.

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