Recently I've made this presentation to share some of my knowledge and experience for advertising students who wanted to know more about digital marketing practice. Enjoy.

1. An Introduction To
Digital Marketing
Prepared By:
Rio Raditya
Digital Strategist

2. Today’s Discussion:
1. [What] is Digital Marketing?
2. [Why] Digital Marketing?
3. [How] it Works?

3. [what] is it?
Digital marketing is a term for all of the
company's online marketing efforts.
Ok, let’s start with……

4. OWNED
MEDIA
EARNED
MEDIA
PAID
MEDIA
SOCIAL
MEDIA
DIGITAL ASSETS
Website
Mobile App, Etc.
ORGANIC EXPOSURE
U.G.C
Content Sharing
EMBASSIES
Facebook
Instagram
DIGITAL ADS
Social Media Ads
Media Placement
Search Engine Marketing
ENGAGEMENT
Comments
Likes
INFLUENCER
Key Opinion Leader
Buzzer, Blogger, Etc
Twitter, Etc
Reactions
THE
BRAND
Etc.
THE DIGITAL MARKETING ECOSYSTEM

5. [Why] digital marketing?
So?

6. #1 DIGITAL IS OUR CULTURE
Up to 47% of the world population has
an internet connection today……
In 1995, it was less than 1%
Source: http://www.internetlivestats.com/internet-users/

7. We are currently living
in digital world…
And we’re not even on
the peak of digital era…
It’s just the beginning…

9. Means that we are currently
building a new world culture…
With digital
technology.

10. #2 DIGITAL MEANS REAL-TIME
While we are reading this sentence, there are:
http://www.webpagefx.com/internet-real-time/
28.000 new posts on Instagram.
220.000 new posts on Facebook.
7.000 new apps installed.
Rp. 120.000.000 ecommerce sales.

11. “Real-time” means we need to LISTEN and
INTERACT with real people in real time…
Those things provide us with the capability of
doing two ways communication, which lead
into better understanding of our audience…
And will lead into better customer
EXPERIENCE & SATISFACTION.

13. #3 DIGITAL CREATE TRUSTS
85%Consumers find that user generated content,
are more INFLUENTIAL & TRUSTWORTHY
than content from actual brand.
http://www.adweek.com/socialtimes/why-consumers-share-user-generated-content-infographic/639636

14. THE MEDIA ECOSYSTEM
Conventional Digital
Content
Creators
The
Media
Distribution
Channel
Consumer
Devices
Content
Creators
The
Media
Distribution
Channel
Consumer
Devices

15. This kind of environment allow
users to create their own content,
which could be beneficial for brands
to create INFLUENCE & TRUST into
their potential audiences.

16. And there are a lot of reason why a
brand should adapt digital marketing:
Measurable
Targeted
Cost Effective
Flexible
Multi-devices
Unlimited
Etc…

17. [How] it works?
And, last but not least……

18. Problem,
Insights, Etc
Strategic
& Creative
Direction
Creative
Dev.
Tech
Dev,
Socmed
Strategy
Media
Planning
Execute!
Monitoring
& Evaluating
Optimization
Work Flow

21. Thanks!
Let’s Discuss!
Contact Me:
rioradity@gmail.com