SlideShare une entreprise Scribd logo
1  sur  46
Télécharger pour lire hors ligne
Understanding
   Designers

 Erika Hall    Je rey Veen
Mule Design   Small Batch, Inc.
What Design Is
  How It Proceeds
How Not to Screw it up
Design and development
   can seem at odds.
Design is a* problem
solving methodology.




              * mostly rational
Where the journey begins
Optimization   Innovation

                Launch

  Build             Explore




  Refine             Create
Tip: If you catch
yourself saying
“Let’s get a
designer to jazz
this up a bit” you’re
doing it wrong.
Define your goal!
Is a functional
   prototype
    enough?
Will neglecting design confuse your users?
Design       Visual    Information   Interaction
Strategist   Designer    Architect     Designer     Writer




             Interface Design Roles
      Will neglecting design confuse your users?
Visual Design
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Interaction Design
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Information
Architecture
Using Analytics to         Understand My Visitors                                                                                        Analyze Incoming Traffic Sources                                                                                             E
Measure Success
                                                                                                                          Define
  Legend                                                                                                              unique measure                                                   Measure value of
                                                                                                                        of success          Compare and sort sources                    those sources
       Advertising tasks
                                                                                                                       uses regional                         Identify value      Identify low-
       Publishing tasks                                                                                                                   Show year-to-       of traffic for                        Remove low
                                                                                                         Build        data to combat                                              performing
                            Understand        Check in on            Understand specific                                                  date numbers        each media                             AdWords
                                                                                                      demographic          fraud                                                   AdWords                                   Connect offline            Watch for
       Ecommerce tasks      current state    regular growth            user segments                                                                             source                                                                               abnormalities
                                                                                                     understanding                                                                                                             to online

       Existing Features                                        make design
                               Explore                                               Classify                             measure           Segment                                                    Track         Use custom
                                                                  decisions                               help                                                 Identify and                                                             Connect          Monitor
                           current metrics     watch for                         visitors by task                       interactions        visitors by                         Track AdWord        spending for    URLS to track
       Planned Features                                           based on                             advertisers                                               cultivate                                                           phone sales to    competitors
                              to identify       spikes                             rather than                         per minute (in       content of                           converstions          each             offline
                                                                  browser/                           target regions                                          reciprocal links                                                         online leads    AdWords buys
                             opportunity                                             segment                            rich media)       advertisement                                              campaign        impressions
                                                               screen support

                               Define                                                                                     separate
                                                                                 quot;Micromanage                                                                                                                        Drive print
                              success                                                                Communicate        pages from        compare blog                              connect                                              track
                                             Monitor growth    find out where     quot; traffic/ Drill                                                           compare jan to                         find value of    readers to                         watch for
                            metrics rather                                                           user behavior     visitors & find     traffic to site                      search engine                                        promotions to
                                              by country       users are from        down on                                                                     feb                                each referrer   more details                         spikes
                              than site                                                              to advertisers          ratio             traffic                          traffic to leads                                      registration
                                                                                    segment                                                                                                                            online
                               metrics

                                                                                                                                                                                                    not cost per                        balance
                                                                    define                           communicate         Determine                            view visitors     Watch traffic                       wish we cold
                                 set                                               segment                                                                                                          visit. rather                     quantitative
                                             monitor overall      behavior                                user            history of      Compare Jan.        per keyword       sources by                          connect web                         watch top
                           benchmarks to                                          audience by                                                                                                          cost for                       metrics with
                                                 traffic         patterns as                         demographics      visitors across    05 to Jan. 06       grouped by          dollars                           usage to box                        keywords
                             drive goals                                              ISP                                                                                                            lifetime of                      rich media
                                                                quot;visitor typequot;                       to advertisers       sessions                               region          generated                             office
                                                                                                                                                                                                     customer                          qualitative




                                                                                                                                          Network            Referring                                                                                  Threshold
                                               Threshold                                                                                                                         Integration                        Connections
                             Discovery of                      Browser           Platform                                                                                                           Bounce rate                                         triggers to
                                               triggers to                                             Maps as a          JS goal         location           sources            with AdWords                          to CRM
                              reports via                      versions          versions                                                                                                           per keyword                                        email, SMS,
                                              email, SMS,                                            cross-segment        triggers                                              Report Center                        systems
                            seamless nav                                                                                                                                                                                                                RSS, etc.
                                               RSS, etc.

                                                                                                                                          Referring                                                Overall
                                                                                                                                                             Affiliations       Show position
                                                               Connection                                             New vs                                                                       Keywork
                                                Custom                           Languages           Hostnames                            source                                  of ad on
                                              dashboards       speed                                                  returning                                                 search engine      conversion



                                                               Browser and                                                                                                                         CPC vs
                                                                                                                                                                                Campaign
                                                               platform          Java enabled        Domains          Visitor                                                                      Organic
                                               API-based                                                                                                                        conversion
                                              iGoogle tool     combos                                                 loyalty                                                                      conversion


                                                                                                                                                                                Keyword            Keyword
                                             Country           Screen                                                 Visitor                                                   consideratio       Specific
                                                                                 Flash version
                                             drilldown         resolutions                           Geo location     recency                                                   ns                 testing



                                                               Screen                                                 New vs.                                                                      CPC Program
                                             Top cities        colors                                                 returning



                                                                                                                      Visits and
                                             Daily Visitors                                                           Pageview
                                                                                                                      Tracking


                                             Absolute
                                             unique
                                             visitors
Account
          Overview




                                                            2.0.0 Traffic
          1.0.0 Visitor                                                                                                                                                                           3.0.0 Content                                                                                                                                             5.0.0 Ecommerce
                                                              Sources                                                                                                                                                                                                                                           4.0.0 Goals
           Overview                                                                                                                                                                                 Overview                                                                                                                                                    overview
                                                             Overview

      # of Visitors new and
                                                                                                                                                                                                      Top Content                                                                                            % of Goals Completed                                    Revenue
            retruning                                        % visitors came
                                                                               2.1.0 Direct Traffic
                                                        N        directly           Overview
                                                                                                                                                                                                     Aver. Length of
  N           # of visitors                                                                                                                                                                   N            Visit                                                                                               Goal Conversion?      4.1.0 Goal Detail
                                                                                Total Direct Trafic
                                                                                                                                                                                                                                                                                                                                                            N     Total Revenue

  N           Pages/Visit                                                                                                                                                                     N    Aver. Depth of Visit

                                                                                                                                                                                                                                                                                                           N     Total Completion
                                                                                                                                                                                                                                                                                                                                                            N   Total Transactoins
                                       1.2.0 Total                                     # of visitors that
  N       New vs. Retruning            Pageviews
                                                                               N        came directly                                                                                         N    Aver. Time on Page
                                                                                                                                                                                                                                                                                                                                       4.2.0 Reverse
                                                                                                                                                                                                                                                                                                           N      Conversion %
                                                                                                                                                                                                                                                                                                                                           Goals
                                                                               S        Direct Visitors                                                                                                                                                                                                                                                     N     # of products
                 Aver.                                                                                                                                                                                                                                                                                     N        Total Value
                                                                                                                                                                                                                                                                                                                                    Funnel Visualization
              Pageviews/            1.1.0 Average PV/                                   % Bounce
                 Visite                    visit                                                                                                                                                                                                                                                                                                            N   Product Categories
                                                                                                                                                                                              T      Top Content                                                                                           N      Average Value                                                      Product Overview
              Pageviews                                                                Pages/Visits

          # of visits new             1.3.0 New vs.                                 Avg. Time on Site
                                                                                                                                                                                                    Uniq. Views
                                                                                                                                                                                                                                                                                                           N    Abandoned Funnel
                                                                                                                                                                                                                                                                                                                                                                                         % of Total
          and returning
                                        returning                                                                                                                                                   Pageviews                                                                                                                                                                         Transactions for
                                                                                   % First Visit To Site                                                                                                                                                                                                                            4.3.0 Funnel Page                                   each product
                Loyality                                                                                                                                                                                                                 3.2.0 Average Time
                                                                                                                                                                                                     Ave. Time                                 on Page
                                                                                        % Goal 1                                                                                                                                                                                                                                                                                     N   Product Categorie
                Recency               1.4.0 Loyalty                                                                                                                                                   % Exit                                                                                                                        Funnel Visualization
                                                                                        % Goal 2                                                                                                                                                                                                                                                                                             Product
                                                                                                                                                                                                                                                                                                                                    Make quot;Entrancequot; and                              T     Performance
                                                                                                                                                                                                      $ Index
Segmentation                                                                                                                                                                                                                                                                                                                        quot;Exitquot; numbers hidden
                                                                                        % Goal 3                                                                                                                                              3.1.0 Content                             3.1.3 Site Overlay                                                                                   Items
                                                                                                                                                                                                                                                                                                                                    until asked for by
                                      1.5.0 Recency                                                                                                                                                                                               Detail                                      Detail
  User Defined          Keyword                                                                                                                                                                                                                                                                                                     user.
                                                                                        % Goal 4                                                                                                      Entrance &                                                                                                                                                                             Trans
                                                                                                                                                                                              T        Bounce
     Content           Campaign                                                     # of Transactions                                                                                                                                        Total Visitors for                                                                                                                             Revenue
                                                                                                                                                                                                    Uniq. Views                                    Page
                                                                                     Total Revenue                                                                                                                                                                                                                                                                                         Ave. Price
                                                                                                                                                                                                    Pageviews                                                                                            3.3.0 Average
              Design Criteria                                                                                                                                                                                                            N        # of Visitors
                                                                                                                                                                                                                                                                                                          Bounce Rate
                                                                                      # of Products                                                                                                                                                                                                                                                                                        Aver QTY
   Source
                                                                                                                                                                                                     Ave. Time
   Medium]
                       Campaign                                                                                                                                                                                                                 Aver. Time on
                                                                                                                                                                                                                                                    Page
                                                                                                                                                                                                      % Exit
                                                                                   2.2.0 Referring              2.2.1 Referring                                                                                                                                                                      3.4.1 Percent who
   Keyword             Content                              % visitors came                                                               2.2.2 Link Detail                                                                                     Aver. Bounce
                                                                                                                                                                                                                                                                                                           started
                                                        N   from other links           Sources                   Source Detail                                                                        $ Index
                                                                                                                                                                                                                                               % who started
   Country             Region                                                                                                                                                                                                                                                                                                                                                        5.2.0 Transaction
                                                                                                                  Visitors from                                                                                                                                                                                                                                                             list
                                                                               Total Referral Trafic                                      Visitors from Link
   City
                       Network                                                                                       Source                                                                   T           Exit
                                                                                                                                                                                                                                              Traffic Source            3.1.1 All Navigation
                                                                                                                                                                                                                                                                                                           3.1.2 Initial
                       Location                                                                                                                                                                                                                                                                            Navigation
                                                                                                                                                                                                                                                                                                                Initial
                       Browser                                                 N        # of sources        N         # of visitors      N        # of visitors                                     Uniq. Views
                                                                                                                                                                                                                                         T    Referring source          T
                                                                                                                                                                                                                                                                            All Navigation
                                                                                                                                                                                                                                                                                                     T       Navigation
                                                                                                                                                                                                                                                                                                                                                                                     Total Transactions
   Language                                                                                                                                                                                                                                                                  (came from)
                                                                                                                  popularity ranking           popularity ranking                                                                                                                                          (Starting Page)
                                                                               N         # of visitors      N     and % of visitors      N     and % of visitors
                                                                                                                                                                                                    Pageviews

   Platform
                       Connection
                                                                                                                                                                                                                                                   Visits                      Visits                          Visits
                                                                                                                                                                                                                                                                                                                                                                                     N    # of Transactions
                       Speed                                                                                iff source has one link             points to content
                                                                               T      Referring sources             referral:            N            page
                                                                                                                                                                                                     Ave. Time
                                                                                                                                                                                                                                                Goal/Visit                   Goal/Visit                      Goal/Visit
                                                                                                                                                                                                                                                                                                                                                                                             Product
   Screen
                                                                                                                   points to content                                                                  % Exit                                                                                                                                                                         T     Performance
   Resolution          Colors
                                                                                Source Domain Name          N            page            S
                                                                                                                                                Visitors from this
                                                                                                                                                      source
                                                                                                                                                                                                                                                  T/Visit                     T/Visit                          T/Visit
                                                                                                                                                                                                                                                                                                                                                                                             Items
                                                                                                                       else:                                                                          $ Index
   Java                                                                                   Visits                                                  % Bounce                                                                                        $/Visit                     $/Visit                          $/Visit
                       Flash
                                                                                                                     Source's Link                                                                                                                                                                                                                                                           Trans
                                                                                                            T          Referrals
                                                                                      Bounce Rate                                                Pages/Visits
                                                                                                                                                                                                                                                                                                                                                                                            Revenue
                                                                                                                        URL
                                                                                      Pages/Visits                                            Avg. Time on Site
                                                                                                                                                                                                                                                                                                                                                                                           Ave. Price
                                                                                                                       Visits
                                                                                      Time on Site                                           % First Visit To Site
                                                                                                                                                                                                                                                                                                                                                                                           Aver QTY
                                                                                                                   Bounce Rate
                                                                                    First Visit To Site                                           % Goal 1
                                                                                                                   Pages/Visits                                                                    Overlay
                                                                                         Goal 1                                                   % Goal 2

                                                                                                                   Time on Site
                                                                                         Goal 2                                                   % Goal 3
                                                                                                                                                                                                                                                                                                                                                                                         5.3.0 Average
                                                                                                                 First Visit To Site
                                                                                                                                                                                                                                                                                                                                                                                            Revenue
                                                                                         Goal 3                                                   % Goal 4

                                                                                                                      Goal 1
                                                                                         Goal 4                                               # of Transactions
                                                                                                                      Goal 2                                                                                                                                                                                                                                                             Total Revenue
                                                                                      Transactions                                             Total Revenue
                                                                                                                      Goal 3
                                                                                        Revenue                                                 # of Products                                                                                                                                                                                                                        N        Revenue

                                                                                                                      Goal 4
                                                                                                                                         link to geo map for this                                                                                                                                                                                                                            Product
                                                                                                                                                 segment                                                                                                                                                                                                                             T     Performance
                                                                                                                   Transactions
                                                                                                                                         link to language list for
                                                                                                                                               this segment                                                                                                                                                                                                                                  Items
                                                                                                                     Revenue
                                                                                                                                                                                                                                                                                                                                                                                             Trans
                                                                                                                   Visitors from this
                                                                                                            S            source                                                                                                                                                                                                                                                             Revenue

                                                                                                                     % Bounce
                                                                                                                                                                                                                                                                                                                                                                                           Ave. Price

                                                                                                                    Pages/Visits                                                                                                                                                                                                                                                           Aver QTY

                                                                                                                 Avg. Time on Site


                                                                                                                % First Visit To Site


                                                                                                                     % Goal 1


                                                                                                                     % Goal 2


                                                                                                                     % Goal 3


                                                                                                                     % Goal 4


                                                                                                                 # of Transactions


                                                                                                                  Total Revenue


                                                                                                                   # of Products

                                                                                                            link to geo map for this
                                                                                                                    segment

                                                                                                            link to language list for
                                                                                                                  this segment




                                                                                 2.3.0 Search                    2.3.2 Search                    2.3.4 Top             2.3.1 Search                               2.3.3 Search                       2.3.5 Top
                                                            % visitors from                                                                                                                                                                                                                          2.3.6 Keyword
                                                                               Engines Overview                  Engine Detail                   Keywords            Engines Overview                             Engine Detail                      Keywords
                                                        N   search engines           (all)                           (all)                         (all)                  (paid)                                     (paid)                           (paid)
                                                                                                                                                                                                                                                                                                         Detail


                                                                                                                                                                                                             % of engine's paid                                                                segmentable by paid/organic
                                                                                % of each search            % of engine's traffic          % of search traffic         % of each search                                                          % of search traffic
                                                                                                                                                                                                              traffic for top 5                                                                   segmentable by engine
                                                                                     engine                 for top 5 keywords            for top 5 keywords              engine                                                               for top 5 keywords
                                                                                                                                                                                                                 keywords

                                                                               N      % of total traffic    N         # of visitors      N        # of keywords      N   % of total traffic                  N         # of visitors          N    # of paid keywords                                visitors from
                                                                                                                                                                                                                                                                                                       keyword
                                                                                                                  traffic rank among                                                                                traffic rank among
                                                                               N       # of keywords        N        your engines        N
                                                                                                                                                     # of paid
                                                                                                                                                     keywords
                                                                                                                                                                     N    # of keywords                      N       your paid search         N       # of keywords
                                                                                                                                                                                                                                                                                                N          # of visitors
                                                                                          # of paid                                                                         # of paid
                                                                               N          keywords          N        # of keywords
                                                                                                                                         T          Keywords         N      keywords                         N        # of keywords
                                                                                                                                                                                                                                              T         Keywords                                      traffic rank among
                                                                                                                                                                                                                                                                                                 N      your keywords
                                                                                                                                                                                                                    # of visitors from
                                                                               T      Search Engines        N
                                                                                                                   # of visitors from
                                                                                                                    paid keywords                  Keyword
                                                                                                                                                                     T   Search Engines                      N       paid keywords                    Keyword
                                                                                                                                                                                                                                                                                                         points to content
                                                                                                                                                                                                                                                                                                N            page(s)
                                                                                Search Engine Name                  Visitors from this              Visits           Search Engine Name                             Visitors from this                  Visits
                                                                                                            S                                                                                                S
                                                                                                                     Search Engine                                                                                   Search Engine
                                                                                                                                                                                                                                                                                                N     is part of campaign
                                                                                                                                                 Bounce Rate                                                                                        Bounce Rate
                                                                                Total # of Keywords                  % Bounce                                        # of Paid Keywords                               % Bounce
                                                                                                                                                                                                                                                                                                 if from Google AdWords:
                                                                                                                                                 Pages/Visits                                                                                       Pages/Visits                                         link to AdWords
                                                                                          Visits
                                                                                                                    Pages/Visits
                                                                                                                                                                            Visits                                   Pages/Visits                                                                N       keyword details

                                                                                      Bounce Rate                                                Time on Site            Bounce Rate                                                                Time on Site
                                                                                                                 Avg. Time on Site                                                                                Avg. Time on Site                                                                      Visitors from this
                                                                                                                                                                                                                                                                                                 S            Keyword
                                                                                      Pages/Visits                                            First Visit To Site        Pages/Visits                                                             First Visit To Site
                                                                                                                % First Visit To Site                                                                            % First Visit To Site
                                                                                                                                                                                                                                                                                                          % Bounce
                                                                                                                                                    Goal 1                                                                                             Goal 1
Writer
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Front-end
Developer
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Design Strategist
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Case Study:
Measure Map
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
quot;What's up with                          quot;That name is takenquot;
                                                  that crappy URL?                         or quot;That password sucksquot;

                                                                     No                                        No
                                                                                         Blog
                 Home Page -          Ask for URL                Valid?   Yes
                                                                                                              Good
                                                                                                                      Yes      Getting
                                                                                     verificatrion            data?
                 unregistered          (or login)                                                                           Started Page
                                                                                     and sign-up


 Tour                                   Login                                                                                quot;Try it outquot;

                                                    No
                                         Valid?                                                                             We found the
                  Intercept                                                 Posts Data                                        badge!
                    page
                                         Yes


                    NO

                                                                                                                            Home page
User Weblog                           Home Page -
                   cookie?      YES    Logged In
                                                                            Date Data
  Badge



              System Pages


                                                                              Event
                   Account             Settings
                                                                            Description




                    Alerts             Help/FAQ
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Good
 - very friendly. type, icons, language all contribute
 - simple message quot;Simple & SECURE web document sharingquot;
 - screenshot
 - 1 2 3 steps
 - obvious Get Started link
Bad
 - tabs at the top are unnecessary. feels like I have to learn the
home page to use the app. who cares?
 - visual hierarchy - what do I look at first?
   what's most important here?
 - colors are shit




  Good
  - RED! Hurray! Bold but friendly.
  - Logotype - icon - search box. I love how they've included
   their core functionality into a clever identity. love this.
  - Attention to detail. Content boxes have tiny, clean drop
    shadows. look at those subtle dotted underlines on links,
    styled form elements. gorgeous.
  - great layout, whitespace, simplicity.
  - This is my favorite design of all of these. I love the
    sensibility, and think it matches the directions we've been
     moving very well.
  Bad
  - so damn red. seriously, I kinda get sick of looking at it
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)
Common Pitfalls
Common Pitfalls
1. Poorly Defined Goals
2. Lack of Process
3. Subjectivity
I hate orange.
What we talked about

Design is: making and documenting
decisions about the experience of your
audience/users/customers

Design requires: knowledge, skills, and
thoughtful feedback

Design works: if you are clear about your
expectations, priorities, and goals
Thank you!




erika@muledesign.com   je @veen.com

Contenu connexe

En vedette

Beyond Measure
Beyond MeasureBeyond Measure
Beyond MeasureErika Hall
 
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Jonathan Steingiesser
 
Design For Startups
Design For StartupsDesign For Startups
Design For StartupsJeffrey Veen
 
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Francesco D'Orazio
 
What Are Words For?
What Are Words For?What Are Words For?
What Are Words For?Erika Hall
 
Design Research For Everyday Projects - UX London
Design Research For Everyday Projects  - UX LondonDesign Research For Everyday Projects  - UX London
Design Research For Everyday Projects - UX Londonleisa reichelt
 
How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough:  New research shows how fast companies have to respo...How Fast is Fast Enough:  New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...Jay Baer
 
Just Enough Research
Just Enough ResearchJust Enough Research
Just Enough ResearchErika Hall
 
Beyond Measure, Erika Hall
Beyond Measure, Erika HallBeyond Measure, Erika Hall
Beyond Measure, Erika HallFuture Insights
 

En vedette (9)

Beyond Measure
Beyond MeasureBeyond Measure
Beyond Measure
 
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
Highlights from Just Enough Research by Erika Hall - User Experience Abu Dhab...
 
Design For Startups
Design For StartupsDesign For Startups
Design For Startups
 
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...
Bottom Up Is Not Enough: co-creation and crowd-sourcing for research, innovat...
 
What Are Words For?
What Are Words For?What Are Words For?
What Are Words For?
 
Design Research For Everyday Projects - UX London
Design Research For Everyday Projects  - UX LondonDesign Research For Everyday Projects  - UX London
Design Research For Everyday Projects - UX London
 
How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough:  New research shows how fast companies have to respo...How Fast is Fast Enough:  New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...
 
Just Enough Research
Just Enough ResearchJust Enough Research
Just Enough Research
 
Beyond Measure, Erika Hall
Beyond Measure, Erika HallBeyond Measure, Erika Hall
Beyond Measure, Erika Hall
 

Similaire à Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)

Affiliate strategy 2
Affiliate strategy 2Affiliate strategy 2
Affiliate strategy 2Conrad Owens
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDigital Marketing Arts
 
Lemon-ING NY Marathon Case Study
Lemon-ING NY Marathon Case StudyLemon-ING NY Marathon Case Study
Lemon-ING NY Marathon Case StudyThe LBMA
 
Retail analytics pov
Retail analytics povRetail analytics pov
Retail analytics povrajivhs
 
PayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on HadoopPayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on HadoopDataWorks Summit
 
Integrating social media monitoring, analytics and engagment marshall sponde...
Integrating social media monitoring, analytics and engagment  marshall sponde...Integrating social media monitoring, analytics and engagment  marshall sponde...
Integrating social media monitoring, analytics and engagment marshall sponde...Marshall Sponder
 
gemiusDirectEffect_2.0_product_presentation_English_May_2011
gemiusDirectEffect_2.0_product_presentation_English_May_2011gemiusDirectEffect_2.0_product_presentation_English_May_2011
gemiusDirectEffect_2.0_product_presentation_English_May_2011Gemius
 
Camerjam mobile marketing masterclass adfonic
Camerjam mobile marketing masterclass adfonicCamerjam mobile marketing masterclass adfonic
Camerjam mobile marketing masterclass adfonicJames Cameron
 
Mobile Advertising Finale
Mobile Advertising FinaleMobile Advertising Finale
Mobile Advertising Finaledani_ele
 
Mobile Advertising
Mobile AdvertisingMobile Advertising
Mobile AdvertisingInteract
 
Government Communication on the Social Web – GOR 2010 / Pforzheim
Government Communication on the Social Web – GOR 2010 / PforzheimGovernment Communication on the Social Web – GOR 2010 / Pforzheim
Government Communication on the Social Web – GOR 2010 / PforzheimDaniel Heine
 
Connection Text One Sheet2 Sml
Connection Text One Sheet2 SmlConnection Text One Sheet2 Sml
Connection Text One Sheet2 Smlconnectiontext
 
Integrated Media Management Overview
Integrated Media Management OverviewIntegrated Media Management Overview
Integrated Media Management Overviewphweiss
 
3 forrester - tag management state of the union
3   forrester - tag management state of the union3   forrester - tag management state of the union
3 forrester - tag management state of the unionEnsighten
 
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011Bernie Colterman
 
Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Lars Trieloff
 

Similaire à Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008) (20)

Affiliate strategy 2
Affiliate strategy 2Affiliate strategy 2
Affiliate strategy 2
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
 
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in displayDm arts d1-workshop-steffen ehrhardt-google-innovations in display
Dm arts d1-workshop-steffen ehrhardt-google-innovations in display
 
Lemon-ING NY Marathon Case Study
Lemon-ING NY Marathon Case StudyLemon-ING NY Marathon Case Study
Lemon-ING NY Marathon Case Study
 
Retail analytics pov
Retail analytics povRetail analytics pov
Retail analytics pov
 
PayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on HadoopPayPal Behavioral Analytics on Hadoop
PayPal Behavioral Analytics on Hadoop
 
Integrating social media monitoring, analytics and engagment marshall sponde...
Integrating social media monitoring, analytics and engagment  marshall sponde...Integrating social media monitoring, analytics and engagment  marshall sponde...
Integrating social media monitoring, analytics and engagment marshall sponde...
 
Mobile Analytics
Mobile AnalyticsMobile Analytics
Mobile Analytics
 
Mobile Analytics
Mobile Analytics Mobile Analytics
Mobile Analytics
 
gemiusDirectEffect_2.0_product_presentation_English_May_2011
gemiusDirectEffect_2.0_product_presentation_English_May_2011gemiusDirectEffect_2.0_product_presentation_English_May_2011
gemiusDirectEffect_2.0_product_presentation_English_May_2011
 
Camerjam mobile marketing masterclass adfonic
Camerjam mobile marketing masterclass adfonicCamerjam mobile marketing masterclass adfonic
Camerjam mobile marketing masterclass adfonic
 
Mobile Advertising Finale
Mobile Advertising FinaleMobile Advertising Finale
Mobile Advertising Finale
 
Mobile Advertising
Mobile AdvertisingMobile Advertising
Mobile Advertising
 
The power of digital CRM
The power of digital CRMThe power of digital CRM
The power of digital CRM
 
Government Communication on the Social Web – GOR 2010 / Pforzheim
Government Communication on the Social Web – GOR 2010 / PforzheimGovernment Communication on the Social Web – GOR 2010 / Pforzheim
Government Communication on the Social Web – GOR 2010 / Pforzheim
 
Connection Text One Sheet2 Sml
Connection Text One Sheet2 SmlConnection Text One Sheet2 Sml
Connection Text One Sheet2 Sml
 
Integrated Media Management Overview
Integrated Media Management OverviewIntegrated Media Management Overview
Integrated Media Management Overview
 
3 forrester - tag management state of the union
3   forrester - tag management state of the union3   forrester - tag management state of the union
3 forrester - tag management state of the union
 
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
Sponsorship_StrategicCooperativeMarketingModel_8.5x11_colour_May2011
 
Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5Mastering the customer engagement ecosystem with CQ5
Mastering the customer engagement ecosystem with CQ5
 

Plus de Dealmaker Media

Dan Gould Startonomics LA
Dan Gould Startonomics LADan Gould Startonomics LA
Dan Gould Startonomics LADealmaker Media
 
Peter Pham Startonomics LA
Peter Pham Startonomics LAPeter Pham Startonomics LA
Peter Pham Startonomics LADealmaker Media
 
Frank Addante Startonomics LA
Frank Addante Startonomics LAFrank Addante Startonomics LA
Frank Addante Startonomics LADealmaker Media
 
Jim Benedetto Startonomics LA
Jim Benedetto Startonomics LAJim Benedetto Startonomics LA
Jim Benedetto Startonomics LADealmaker Media
 
Mike Jones Startonomics LA
Mike Jones Startonomics LAMike Jones Startonomics LA
Mike Jones Startonomics LADealmaker Media
 
Neil Patel Startonomics LA
Neil Patel Startonomics LANeil Patel Startonomics LA
Neil Patel Startonomics LADealmaker Media
 
Mark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LAMark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LADealmaker Media
 
Startonomics09 Ted Rheingold
Startonomics09 Ted RheingoldStartonomics09 Ted Rheingold
Startonomics09 Ted RheingoldDealmaker Media
 
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LASean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LADealmaker Media
 
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)Dealmaker Media
 
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Dealmaker Media
 
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)Dealmaker Media
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Dealmaker Media
 
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Dealmaker Media
 
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)Dealmaker Media
 
Startonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup SuccessStartonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup SuccessDealmaker Media
 
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...Dealmaker Media
 
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Dealmaker Media
 

Plus de Dealmaker Media (19)

Dan Gould Startonomics LA
Dan Gould Startonomics LADan Gould Startonomics LA
Dan Gould Startonomics LA
 
Peter Pham Startonomics LA
Peter Pham Startonomics LAPeter Pham Startonomics LA
Peter Pham Startonomics LA
 
Startonmics Overview
Startonmics OverviewStartonmics Overview
Startonmics Overview
 
Frank Addante Startonomics LA
Frank Addante Startonomics LAFrank Addante Startonomics LA
Frank Addante Startonomics LA
 
Jim Benedetto Startonomics LA
Jim Benedetto Startonomics LAJim Benedetto Startonomics LA
Jim Benedetto Startonomics LA
 
Mike Jones Startonomics LA
Mike Jones Startonomics LAMike Jones Startonomics LA
Mike Jones Startonomics LA
 
Neil Patel Startonomics LA
Neil Patel Startonomics LANeil Patel Startonomics LA
Neil Patel Startonomics LA
 
Mark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LAMark Jeffrey Startonomics LA
Mark Jeffrey Startonomics LA
 
Startonomics09 Ted Rheingold
Startonomics09 Ted RheingoldStartonomics09 Ted Rheingold
Startonomics09 Ted Rheingold
 
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LASean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
Sean Percival - Social Media is Dead, Long Live Social Media at Startonomics LA
 
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
Customer Service is the New Marketing (Thor Muller, Startonomics SF 2008)
 
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
Social Media & Word of Mouth Marketing for Startups (Muhammad Saleem, Starton...
 
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
Sit Stay Click! Making Users Beg for More (Ted Rheingold, Startonomics SF 2008)
 
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
Startup Metrics for Pirates: AARRR! (Startonomics SF 2008)
 
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
Searching for Users: SEO as an Engine for Customer Acquisition (Stephan Spenc...
 
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
Scalability for Startups (Frank Mashraqi, Startonomics SF 2008)
 
Startonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup SuccessStartonomics: Simple, Actionable Metrics for Startup Success
Startonomics: Simple, Actionable Metrics for Startup Success
 
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
Arch Viral: Creating Social Apps for Social Platforms (Lance Tokuda, Startono...
 
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
Putting the Fun in Functional (Amy Jo Kim, Startonomics SF 2008)
 

Dernier

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 

Dernier (20)

Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 

Marrying Design & Development: a Match made in Heaven, not Hell (Jeff Veen & Erika Hall, Startonomics SF 2008)

  • 1. Understanding Designers Erika Hall Je rey Veen Mule Design Small Batch, Inc.
  • 2. What Design Is How It Proceeds How Not to Screw it up
  • 3. Design and development can seem at odds.
  • 4. Design is a* problem solving methodology. * mostly rational
  • 6. Optimization Innovation Launch Build Explore Refine Create
  • 7. Tip: If you catch yourself saying “Let’s get a designer to jazz this up a bit” you’re doing it wrong.
  • 9. Is a functional prototype enough?
  • 10. Will neglecting design confuse your users?
  • 11. Design Visual Information Interaction Strategist Designer Architect Designer Writer Interface Design Roles Will neglecting design confuse your users?
  • 21. Using Analytics to Understand My Visitors Analyze Incoming Traffic Sources E Measure Success Define Legend unique measure Measure value of of success Compare and sort sources those sources Advertising tasks uses regional Identify value Identify low- Publishing tasks Show year-to- of traffic for Remove low Build data to combat performing Understand Check in on Understand specific date numbers each media AdWords demographic fraud AdWords Connect offline Watch for Ecommerce tasks current state regular growth user segments source abnormalities understanding to online Existing Features make design Explore Classify measure Segment Track Use custom decisions help Identify and Connect Monitor current metrics watch for visitors by task interactions visitors by Track AdWord spending for URLS to track Planned Features based on advertisers cultivate phone sales to competitors to identify spikes rather than per minute (in content of converstions each offline browser/ target regions reciprocal links online leads AdWords buys opportunity segment rich media) advertisement campaign impressions screen support Define separate quot;Micromanage Drive print success Communicate pages from compare blog connect track Monitor growth find out where quot; traffic/ Drill compare jan to find value of readers to watch for metrics rather user behavior visitors & find traffic to site search engine promotions to by country users are from down on feb each referrer more details spikes than site to advertisers ratio traffic traffic to leads registration segment online metrics not cost per balance define communicate Determine view visitors Watch traffic wish we cold set segment visit. rather quantitative monitor overall behavior user history of Compare Jan. per keyword sources by connect web watch top benchmarks to audience by cost for metrics with traffic patterns as demographics visitors across 05 to Jan. 06 grouped by dollars usage to box keywords drive goals ISP lifetime of rich media quot;visitor typequot; to advertisers sessions region generated office customer qualitative Network Referring Threshold Threshold Integration Connections Discovery of Browser Platform Bounce rate triggers to triggers to Maps as a JS goal location sources with AdWords to CRM reports via versions versions per keyword email, SMS, email, SMS, cross-segment triggers Report Center systems seamless nav RSS, etc. RSS, etc. Referring Overall Affiliations Show position Connection New vs Keywork Custom Languages Hostnames source of ad on dashboards speed returning search engine conversion Browser and CPC vs Campaign platform Java enabled Domains Visitor Organic API-based conversion iGoogle tool combos loyalty conversion Keyword Keyword Country Screen Visitor consideratio Specific Flash version drilldown resolutions Geo location recency ns testing Screen New vs. CPC Program Top cities colors returning Visits and Daily Visitors Pageview Tracking Absolute unique visitors
  • 22. Account Overview 2.0.0 Traffic 1.0.0 Visitor 3.0.0 Content 5.0.0 Ecommerce Sources 4.0.0 Goals Overview Overview overview Overview # of Visitors new and Top Content % of Goals Completed Revenue retruning % visitors came 2.1.0 Direct Traffic N directly Overview Aver. Length of N # of visitors N Visit Goal Conversion? 4.1.0 Goal Detail Total Direct Trafic N Total Revenue N Pages/Visit N Aver. Depth of Visit N Total Completion N Total Transactoins 1.2.0 Total # of visitors that N New vs. Retruning Pageviews N came directly N Aver. Time on Page 4.2.0 Reverse N Conversion % Goals S Direct Visitors N # of products Aver. N Total Value Funnel Visualization Pageviews/ 1.1.0 Average PV/ % Bounce Visite visit N Product Categories T Top Content N Average Value Product Overview Pageviews Pages/Visits # of visits new 1.3.0 New vs. Avg. Time on Site Uniq. Views N Abandoned Funnel % of Total and returning returning Pageviews Transactions for % First Visit To Site 4.3.0 Funnel Page each product Loyality 3.2.0 Average Time Ave. Time on Page % Goal 1 N Product Categorie Recency 1.4.0 Loyalty % Exit Funnel Visualization % Goal 2 Product Make quot;Entrancequot; and T Performance $ Index Segmentation quot;Exitquot; numbers hidden % Goal 3 3.1.0 Content 3.1.3 Site Overlay Items until asked for by 1.5.0 Recency Detail Detail User Defined Keyword user. % Goal 4 Entrance & Trans T Bounce Content Campaign # of Transactions Total Visitors for Revenue Uniq. Views Page Total Revenue Ave. Price Pageviews 3.3.0 Average Design Criteria N # of Visitors Bounce Rate # of Products Aver QTY Source Ave. Time Medium] Campaign Aver. Time on Page % Exit 2.2.0 Referring 2.2.1 Referring 3.4.1 Percent who Keyword Content % visitors came 2.2.2 Link Detail Aver. Bounce started N from other links Sources Source Detail $ Index % who started Country Region 5.2.0 Transaction Visitors from list Total Referral Trafic Visitors from Link City Network Source T Exit Traffic Source 3.1.1 All Navigation 3.1.2 Initial Location Navigation Initial Browser N # of sources N # of visitors N # of visitors Uniq. Views T Referring source T All Navigation T Navigation Total Transactions Language (came from) popularity ranking popularity ranking (Starting Page) N # of visitors N and % of visitors N and % of visitors Pageviews Platform Connection Visits Visits Visits N # of Transactions Speed iff source has one link points to content T Referring sources referral: N page Ave. Time Goal/Visit Goal/Visit Goal/Visit Product Screen points to content % Exit T Performance Resolution Colors Source Domain Name N page S Visitors from this source T/Visit T/Visit T/Visit Items else: $ Index Java Visits % Bounce $/Visit $/Visit $/Visit Flash Source's Link Trans T Referrals Bounce Rate Pages/Visits Revenue URL Pages/Visits Avg. Time on Site Ave. Price Visits Time on Site % First Visit To Site Aver QTY Bounce Rate First Visit To Site % Goal 1 Pages/Visits Overlay Goal 1 % Goal 2 Time on Site Goal 2 % Goal 3 5.3.0 Average First Visit To Site Revenue Goal 3 % Goal 4 Goal 1 Goal 4 # of Transactions Goal 2 Total Revenue Transactions Total Revenue Goal 3 Revenue # of Products N Revenue Goal 4 link to geo map for this Product segment T Performance Transactions link to language list for this segment Items Revenue Trans Visitors from this S source Revenue % Bounce Ave. Price Pages/Visits Aver QTY Avg. Time on Site % First Visit To Site % Goal 1 % Goal 2 % Goal 3 % Goal 4 # of Transactions Total Revenue # of Products link to geo map for this segment link to language list for this segment 2.3.0 Search 2.3.2 Search 2.3.4 Top 2.3.1 Search 2.3.3 Search 2.3.5 Top % visitors from 2.3.6 Keyword Engines Overview Engine Detail Keywords Engines Overview Engine Detail Keywords N search engines (all) (all) (all) (paid) (paid) (paid) Detail % of engine's paid segmentable by paid/organic % of each search % of engine's traffic % of search traffic % of each search % of search traffic traffic for top 5 segmentable by engine engine for top 5 keywords for top 5 keywords engine for top 5 keywords keywords N % of total traffic N # of visitors N # of keywords N % of total traffic N # of visitors N # of paid keywords visitors from keyword traffic rank among traffic rank among N # of keywords N your engines N # of paid keywords N # of keywords N your paid search N # of keywords N # of visitors # of paid # of paid N keywords N # of keywords T Keywords N keywords N # of keywords T Keywords traffic rank among N your keywords # of visitors from T Search Engines N # of visitors from paid keywords Keyword T Search Engines N paid keywords Keyword points to content N page(s) Search Engine Name Visitors from this Visits Search Engine Name Visitors from this Visits S S Search Engine Search Engine N is part of campaign Bounce Rate Bounce Rate Total # of Keywords % Bounce # of Paid Keywords % Bounce if from Google AdWords: Pages/Visits Pages/Visits link to AdWords Visits Pages/Visits Visits Pages/Visits N keyword details Bounce Rate Time on Site Bounce Rate Time on Site Avg. Time on Site Avg. Time on Site Visitors from this S Keyword Pages/Visits First Visit To Site Pages/Visits First Visit To Site % First Visit To Site % First Visit To Site % Bounce Goal 1 Goal 1
  • 31. quot;What's up with quot;That name is takenquot; that crappy URL? or quot;That password sucksquot; No No Blog Home Page - Ask for URL Valid? Yes Good Yes Getting verificatrion data? unregistered (or login) Started Page and sign-up Tour Login quot;Try it outquot; No Valid? We found the Intercept Posts Data badge! page Yes NO Home page User Weblog Home Page - cookie? YES Logged In Date Data Badge System Pages Event Account Settings Description Alerts Help/FAQ
  • 35. Good - very friendly. type, icons, language all contribute - simple message quot;Simple & SECURE web document sharingquot; - screenshot - 1 2 3 steps - obvious Get Started link Bad - tabs at the top are unnecessary. feels like I have to learn the home page to use the app. who cares? - visual hierarchy - what do I look at first? what's most important here? - colors are shit Good - RED! Hurray! Bold but friendly. - Logotype - icon - search box. I love how they've included their core functionality into a clever identity. love this. - Attention to detail. Content boxes have tiny, clean drop shadows. look at those subtle dotted underlines on links, styled form elements. gorgeous. - great layout, whitespace, simplicity. - This is my favorite design of all of these. I love the sensibility, and think it matches the directions we've been moving very well. Bad - so damn red. seriously, I kinda get sick of looking at it
  • 43. Common Pitfalls 1. Poorly Defined Goals 2. Lack of Process 3. Subjectivity
  • 45. What we talked about Design is: making and documenting decisions about the experience of your audience/users/customers Design requires: knowledge, skills, and thoughtful feedback Design works: if you are clear about your expectations, priorities, and goals