Presenter: Vanessa Bagnato, Head of Influencer Development ay TapInfluence Your hard work and quality content shouldn’t stop at sharing just one piece. Learn how to take one of your larger pieces of content, whether a holiday gift guide, a detailed how-to post or an inspiration board, and turn it into 11 more pieces of content you can share across your social platforms.

1. HOW TO TURN ONE
PIECE OF CONTENT
INTO A DOZEN
Vanessa (Bogehold) Bagnato
@VanessaBagnato
Head of Influencer Development

2. HOUSEKEEPING
Length
60 Minutes w/ Q&A
Recording + Slides
Will Be Available After Presentation
Questions?
Use Chat Feature
Tweet Much?
Use #tapinfluence
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

3. WHO IS TAPINFLUENCE?
HEADQUARTERED IN
FOUNDED
BOULDER, CO
2009
COMPLETE END-TO-END
INFLUENCER
MARKETING SOFTWARE
WITH AN OFFICE IN NYC
HELPING BLOGGERS AND
INFLUENCERS CONNECT WITH
FORTUNE 1000
COMPANIES
100,000
REGISTERED INFLUENCERS
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

4. WHO’S DOING INFLUENCER MARKETING
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

5. YOU ARE EXPERT
CONTENT CREATORS
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

6. THE POWER OF LONG-FORM CONTENT
GIFT GUIDE
TAPINFLUENCE
HOW-TO POSTS &
TUTORIALS
INSPIRATION POSTS
TIPS & BEST PRACTICES
@VANESSABAGNATO @TAPINFLUENCE

7. TURN THAT LONG-FORM CONTENT
INTO A DOZEN!
=
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

8. IMPORTANT TIP!
BE SURE TO TAG THE BRANDS YOU LIKE
WHENEVER YOU ARE CREATING CONTENT
THAT INVOLVES THEIR PRODUCT.
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

9. #1 HOLIDAY GIFT GUIDE
VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS
COCKTAIL SHAKER
TAPINFLUENCE
COLOGNE
IPAD AIR
CONCERT TICKETS
@VANESSABAGNATO @TAPINFLUENCE

10. #2 MAKE IT A SHARABLE DOCUMENT
Tip: You can add these documents to the
“Publications” section of your LinkedIn profile
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

11. #3 CREATE A SERIES OF BLOG POSTS
Post One: “My favorite
cologne for men”
TAPINFLUENCE
Post Two: “Top cocktail
recipes you can make in
your own kitchen”
@VANESSABAGNATO @TAPINFLUENCE

12. #4 START A PINTEREST BOARD
vs
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

13. #5 PRODUCE A VIDEO
Video Title: “How I learned to use a
cocktail shaker properly”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

14. #6 SNAP SOME PICTURES
“My husband’s favorite new cocktail to
make at home, and I love it.”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

15. #7 HOST A GIVEAWAY
“Leave a comment about what you’re getting
your husband this Christmas, and enter to win
a cocktail shaker set!”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

16. #8 TWEET & FACEBOOK POST
“Tip: Get your husband a cocktail shaker for Christmas,
and enjoy your favorite cocktail together from the comfort
of your couch”
“I finally learned how to properly use a cocktail shaker.
Check out the video, but don’t laugh at me!”
#holidaygiftguide @BombaySapphire
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

17. #9 GUEST POST ON ANOTHER BLOG
“Dear readers, today Vanessa from
Purple Boots Blog is going to share
with us some of her top gift choices
for husbands”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

18. #10 ASK YOUR NETWORK TO GUEST POST
“Dear readers, today Holly from
TapInfluence Blog is going to share
with you her gift ideas for husbands”
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

19. #11 CREATE A LIST
EXAMPLE
Here’s a list of retailers that have this cocktail
shaker in stock.
EXAMPLE
Here’s a shopping list for the ingredients needed
to make this cocktail with the new shaker.
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

20. #12 SHOWCASE YOUR WORK
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE

21. QUESTIONS?
YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR
TWEET YOUR QUESTION USING #TAPINFLUENCE
Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence!
www.tapinfluence.com
TAPINFLUENCE
@VANESSABAGNATO @TAPINFLUENCE