People will pay what you want to charge. Stop competing on price and get the customers and clients you deserve.

2. Wanttoavoidtheracetothe
bottom
ofthe
barrel?
Stop thinking about how you
can cut your prices and start
thinking about how you can
increase your value!

3. For example, at
ThinkBeyondPens.com we
don’t sell promo swag. We
offer products that increase
customer loyalty, generate
leads, and gain the attention
of prospects.
Whatareyouofferingyour
customersand
clientsbesides
thestandardfare?

4. Whyshouldpeopledobusiness
withyouasopposedtothepeople
downthestreetoracrosstown?
Ifyoudon’tknow,thenhowdoyou
expectyourcustomerstoknow?

5. InordertoSTOPcompetingon
price,youmustdooneofthree
thingsIncrease convenience
Increase customer service
Increase recognition

6. Howcanyoumakeitasconvenientaspossibletodo
businesswithyou?Thinkaboutyourbusinessmodel
whileconsideringyourcustomersneeds.
CanyouofferonlineorderingorLiveChat?
CanyouofferadeliveryserviceorVIPhours?
IncreaseConvenience

7. Whatcanyoudotomakeyourbusinessknownforits
greatservice?
Forexample,itdoesn’tmatterwhereyouareorthetime
ofday,ifyougotoaChik-Fil-A,youcanbesurethatthe
staffwillbeupbeatandhappytotakeyourfastfood
order.
IncreaseCustomerService

8. Recognizeyourcustomersbyimplementingarewardsor
frequentbuyersprogram.
Youcanalsoconsidersendingthankyoucardsoncea
yeartoallofyourcustomers,andthankyougiftsto
yourtopclients.
IncreaseRecognition

9. Formoretipsonhowtoyourbusinesstonewheights,
joinourprivateemailnewslettertoday.
www.ThinkBeyondPens.com/bizboost
Master Your
Market