A quick look at some of the new types of queries we may see as Intelligent Personal Assistants (IPAs) take off, and which provide a big future opportunity in post-PageRank search.

1. The next trillion searches:
Intelligent Personal
Assistants

3. Ambient Search
3 Emerging Types of Search
Faceted Search
Transactional Search

4. TrendTechnologyResearch

5. Ambient Search

6. Google Information Needs Study
Google asked 8 times a day:
What did you want to
know recently?
Research
http://dis.tl/googleDIN

7. Google Information Needs Study
Google found:
1/3rd of potential
searches are unfulfilled
Research
http://dis.tl/googleDIN

8. Home Assistant Appliances Technology

9. Home Assistant Appliances Technology

10. Device Sharing Research
http://dis.tl/device-sharing
•1.1 times per day
•Usually phones
•5% with strangers
People share devices:

11. More Devices: Smart Mirrors Technology

12. Smart User Identification
Google Zensei:
Bioimpedance
http://dis.tl/google-zensei
Research

13. Ambient Interfaces (Soli & Glissando)
http://dis.tl/atap-soli
Research

14. Ambient Search
• Search devices will be ubiquitous - leading to
new types of search.
• Personalisation will be ubiquitous - leading to
increased reliance on it.
• Interfaces will improve - leading to something
cool, I’m sure.

15. Faceted Search

16. Direct Answers Trend

17. Conversational Search Technology

18. Hound: Faceted Search Example Technology
http://dis.tl/houndvid

19. Faceted Search is like Faceted Nav

20. Machine Learning Service Discovery Technology
http://viv.ai/

21. Machine Learning Service Discovery Technology

22. Faceted Search
• Search Engines will capture more of the
funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling
more and more of these searches.

23. Transactional Search

24. Amazon Echo: Voice Purchase Technology
http://dis.tl/echo-order

25. Collapsed Funnel: Search & Checkout Trend

26. Viv: Conversational Commerce Technology
http://dis.tl/viv-demo

27. Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's
going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder

28. Ambient + Faceted + Commerce
OK, Alexa. Buy the
cheapest 5 star washing
powder that will arrive
before Friday.
Technology

29. What did you just say?
•More search results will be presented in-situ in an IPA.
•Conversions will also happen in-situ.
•Make an app now and start the integration into IPAs
•Opportunity to leap-frog web-search competitors.

30. @TomAnthonySEO
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